Make your content king by deploying a content marketing strategy that will transform your E Commerce platform into a sales magnet

Posted On 11/05/2017

  Google’s algorithmic changes dating back to Penguin and Panda emphasised the need for more dynamic, authoritative and relevant content to offset the problems of spammy content used to gain higher page rankings in SERPS. Penguin specifically delisted certain sites that used nefarious tactics in link building to increase ranking and Panda promoted the idea […]

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Crafting content that is SEO compliant

Posted On 03/02/2017

To gain maximum advantage from your marketing spend your site must be clearly visible to the public, which essentially means that it should be ranking in the top pages of the Search Engine Ranking Pages and preferably Page one. It is not just good enough to reach that coveted position but is necessary to sustain […]

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Captchas – spam blockers or conversion killers?

Posted On 02/02/2017

Web users are exercised by pop-ups which can be distracting as much as they are annoying. Equally, captchas can be one of the most bothersome things on the web. Even if they drive irritated visitors from your website, which in essence might not offend you, how do you feel about losing conversions?  The overarching concern […]

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Can SEO benefit local businesses?

Posted On 02/02/2017

Considering the international nature of the Internet, local business owners might well question the benefits of SEO for local enterprises. It is ineffective to focus on global outreach when the majority of your potential clients live in your town, city or locality. Steering resources towards wider reach is wasteful in this context and they would […]

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Making your site search engine algorithm change friendly

Posted On 01/02/2017

Making your site Search Engine algorithm change friendly Whilst web developers have no control over algorithm changes or updates, they can however make site amendments to offset any possible damaging effects and safeguard it against possible penalties and the ensuing  drop in the rankings. As an ethical principle they should always adopt white hat SEO […]

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Can you resolve the problem of an “unnatural inbound Link notification”?

Posted On 25/01/2017

Even though it was back in 2015 that Google Webmaster set in motion a number of warnings to Websites concerning their participation in the spammy pursuit and manipulation of unnatural links, the relevance of the counteracting algorithm is as pertinent today as it was then. At the time of its release both marketers and SEOs […]

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Can you prep for Google’s upcoming Mobile-first Index algorithm?

Posted On 24/01/2017

What started with a Google announcement of a possible algorithmic update on mobile-first indexing in 2016 has developed into a roll-out of the experiment in 2017. They claim that to begin with, the effects of gradual roll-out on a small number of users will be almost negligible. Google promise to only “ ramp up” the […]

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How Google’s Rank Brain Update can DAMAGE your CTR and What You Can Do About It

Posted On 11/08/2016

The latest RankBrain update uses data and human research to help improve user experience. It does this by interpreting the real intentions behind a user’s search term. What do we mean by ‘real intentions’? Google found that most users clicked on pages containing variations of their key term. For example: When searching for “women’s jeans”, users […]

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How to Make Sure Site Migration won’t Lose Customers!

Posted On 04/08/2016

Site migrations occur for a variety of reasons. Yet, one factor usually remains the same and that is the fear of losing traffic and revenue as a result of site migration. This fear stems from the fact that it’s all too easy to mess up your sites ranking performance during the migration process. Site owners must understand the risks involved with site […]

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How to Increase your E-Commerce Repurchasing Rate

Posted On 07/07/2016

Acquiring a new customer costs five times as much as reselling to an existing or previous one. This reason alone should be enough to convince any business owner to start paying closer attention to their retention rates. According to a recent study carried out by one of the world’s leading marketing companies, 82% of business […]

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6 SEO Violations to AVOID

Posted On 15/06/2016

There are some SEO violations that are best avoided if you want to evade Google’s harsh penalties. These desecrations are quite difficult to perform without prior intention, so don’t panic if you feel that you may have stepped on a few toes! In fact, a search engine will consider a number of signals before deciding […]

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Using Simple HTML to Achieve SEO Success

Posted On 13/06/2016

Web pages are created using a fundamental HTML code. This is a type of mark-up language referred to as a “Hyper Text Mark-up Language”. In other words, it is a “machine readable” language. HTML tags describe a specific document of content. They allow users to organize, change and link text with various data online. There are certain HTML elements […]

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5 Creative Web Design Trends to Watch in 2016

Posted On 02/06/2016

Web design seems to go through just as many trends as the fashion industry. Whilst some of these trends are nothing more than quick flashes in the pan, others stick around for the long haul. The main purpose of each new trend is to give internet users a more polished user experience. But since this […]

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7 Things Successful Ecommerce Websites Have in Common

Posted On 24/05/2016

E-Commerce is the single fastest growing retail market in Europe. 78% of the entire population have made at least one purchase online via an eCommerce site such as EBay or Amazon etc. But what makes a successful eCommerce site propel whilst others plummet? Any eCommerce store can grow in success – you just need to […]

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How to Write Explosive Meta Title Tags for SEO

Posted On 20/05/2016

Meta tags bring your website into Google’s line of vision. Without them, your site may as well be camping out at the North Pole because NOBODY is ever going to find it. So, what are meta tags and do you really need them? In short, meta tags are pieces of text used to summarise the […]

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20 Ecommerce Statistics That’ll Keep You Up at Night

Posted On 19/05/2016

E-Commerce has its advantages. It offers users the opportunity to buy or sell online 24/7, making shopping for specific products easier than ever. BUT there are still many aspects to eCommerce that business owners are completely oblivious to. Since we like to keep things exciting here at RYCO, we’ve included 20 of the most shocking ECommerce statistics (you […]

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7 Signs Your Website Needs Upgraded

Posted On 18/05/2016

If eyes are windows to the soul, your website is the window to your brand. So ask yourself, what is your company’s site saying to potential customers? Is it time for a website upgrade? Has your website seen better days? Have you been keeping it up-to-date or have you let it slide back to the stone-age? […]

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Why your SEO Strategy Isn’t Working Out the Way You Planned

Posted On 12/05/2016

No matter how much we plan, prep and plot, sometimes things just don’t work out the way we thought they would. Building an effective SEO strategy seems like a piece of cake. You’ve done your keyword research and you know exactly how to climb up the rankings. Several months have passed and your site has […]

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Future Online Retail Trends: Have they gone too far?

Posted On 09/05/2016

Online shoppers are more demanding than ever. They want quick check-out purchases, fast delivery (you’ll get brownie points if it’s free) and exceptional customer services without any unnecessary “jibber jabber”. New online retail trends are expected to come into play within the next five years. Here are just a few online retail trends that are likely to […]

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15 Surprising SEO Facts You DIDN’T Know Existed

Posted On 28/04/2016

When it comes to SEO facts, you’ve heard it all before, right? Well, we (my fellow RYCO’s and I), have decided to test that theory and showcase our findings right here on our digital marketing blog. So here it is, 15 of the most surprising SEO facts: 1.  93% of the “online experience” begins with […]

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How to Reduce Shopping Cart Abandonment

Posted On 25/04/2016

The shopping cart abandonment rate for online retailers, on average, is 67.91%. This rate is the ratio of the amount of online shopping carts abandoned to the number of completed transactions. Despite the average abandonment rate being 67.91%, it isn’t unusual for this rate to fluctuate, often reaching up to 80%. So, why are so […]

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Cheapest Online Marketing Strategies for your Small Business

Posted On 20/04/2016

As a small business trying to break into the online marketing sphere, it can be easy to feel disheartened, especially when you start comparing yourself to existing established brands such as Amazon and eBay. Does your business even stand a chance against such steep competition? YES, of course it does. Never doubt yourself or your […]

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Are You Ready for Google’s Mobile-Friendly Algorithm this May?

Posted On 22/03/2016

If your website isn’t mobile-friendly by now, you’re in for a whirlwind of changes to your site’s performance on Google SERPs this May. Google has announced that it will be boosting it’s mobile-friendly algorithm with a slow but gradual update. The update will not impact you if your site is currently mobile-friendly. However, if you have […]

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15 Tips to Use Instagram for Business

Posted On 10/03/2016

There are over 400 million active users on Instagram each month (over 20% of internet users). It’s a great way to connect and engage with your customers. Knowing how to use this app for marketing purposes (Social Media Optimisation) can help to increase customer engagement, brand awareness and generate online sales. But how is it […]

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What do Customers really want from an E-Commerce Store?

Posted On 02/03/2016

How often have you felt overwhelmed by the continuous stream of “eCommerce trends” put forth by thought leaders, industry publications, external stakeholders and even your own team members? It’s enough to give even the most collected business owner a pounding headache. Whilst the majority of this advice is probably quite useful, it derives from people “on […]

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How to Use Social Media for Business Development

Posted On 29/02/2016

With over 2.1 billion people active on social media, it makes sense to utilise these online communal channels for business. People use social media for business to communicate, engage and share content. It brings forth a means by which business’ can develop a two-way dialogue with their customers. Your social media strategy and campaign will […]

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Google Confirms Changes to Ad Positions on Desktop Search Results

Posted On 25/02/2016

Google has confirmed text ads will no longer appear on the right sidebar of desktop search results. The giant search engine broke the news of this drastic change on 19th February 2016. Rather than appearing at the top, bottom and right side of search results, ads will be positioned above and below them instead. In […]

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10 SEO E-Commerce Rules your Business Should Abide By

Posted On 22/02/2016

SEO should be at the top of your business’ online strategy. You need it to build a firm customer base, boost organic traffic and climb the search engine ladder. But for an SEO strategy to work, you need to learn what NOT to do. Follow these 10 SEO Rules to avoid being smite by the big […]

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The ABC’s of Digital Marketing Acronyms

Posted On 15/02/2016

The digital marketing sphere is bombarded with tons of acronyms. At first, it may seem like a little much. After all, how can one industry have that many abbreviations? It’s a bit excessive, to say the least. You’ve probably come across some of the most important ones already. Terms like SEO, CTR and ROI roll […]

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Why is My Site Not Seeing Immediate SEO Results?

Posted On 12/02/2016

  The main purpose of SEO is to drive high quality traffic to your website, so why is it taking so long to see any results?   Speedy SEO is Suspicious Google does not take too kindly to links that have gained remarkable popularity in a short space of time. This flares up a red […]

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20 Creative ways YouTube can Help Grow your Business

Posted On 10/02/2016

YouTube receives over four billion views a day, making it the second largest search engine online. Thousands of businesses have leveraged its grand popularity to promote their brand and services. You too, can use YouTube to expand your business and target a wider audience.   Visual Stimulus Whilst written content helps to engage customers, people just can’t say no to videos. We are visual […]

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Algorithms: How to Stay on Google’s Good Side

Posted On 02/02/2016

Over 40,000 search queries transpire on Google every second. That’s over 3.5 billion searches per day! It’s become a shared theory that if you have a question, Google has the answer. This search engine seems to be an all-knowing entity, but where does it get its power from? Does it have access to a secret […]

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3 Easy Steps for Ecommerce Success

Posted On 28/01/2016

There are currently 3.2 billion internet users worldwide – that’s almost HALF of the entire population! So what is it about the internet that has all of these people so intrigued? Most are either scrolling through their social media accounts, watching videos on YouTube or shopping online. The ecommerce industry is booming. The temptation to […]

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Want to Boost Conversions? Ask yourself these Questions First!

Posted On 27/01/2016

What should I do if my website is generating traffic, but visitors aren’t converting? We hear you. It’s a frustrating problem for any business to endure, but an easy one to resolve. Instead of looking to your competitors for the solution, you should start a little closer to home. You may be surrounded by a dedicated […]

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Defining the Perfect Landing Page

Posted On 18/01/2016

First impressions count. This is true with people and it is true with landing pages. A landing page exists with the intention to maximise conversions, aka SALES. A high quality landing page will perform each of the following:   – Display the core values of the brand. – Learn more about the site visitor and deliver relevant subsequent marketing communications. […]

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Why your Business Needs a Professional Website

Posted On 11/01/2016

We live in a digital world and in this world, the internet rules. No matter how established your business is offline, without a website it does not fully exist. For a business to reach its greatest potential, it must make the most out of all possible outlets. Having a website ensures that potential customers can […]

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E-Commerce Mistakes that can Damage your SEO Efforts

Posted On 08/01/2016

  If you thought that optimising your eCommerce site would be a piece of cake, you’re sadly mistaken. It is much more difficult to optimise an eCommerce website than it is for a simple blog or a 3-page website. Yet that’s not to say that it is impossible to achieve – you just need a […]

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Top 3 Common SEO Issues Found in Magento Sites and their Solutions

Posted On 07/01/2016

  If truth be told, Magento isn’t the most SEO friendly e-commerce platform available. This is largely due to its complex codebase, its intricate rewrite engine and its requirement for dynamic content. Despite these apparent drawbacks, Magento still holds the crown as being the strongest and most efficient e-commerce CMS in the digital universe. However, […]

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The Top 8 SEO Trends of 2016

Posted On 07/01/2016

  The new year has begun and with it comes significant shifts in the way SEO influences search engine rankings. As an online business, you must adapt your SEO strategy to better accommodate these changes. Fail to do so and you will be placing the success of your entire company on the line. So which […]

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How to Shed the Cloak of Online Invisibility

Posted On 15/12/2015

  Building brand awareness online may seem like an endless uphill battle. The likes of Coca-Cola, McDonald’s and Nike are well-known for their services and products worldwide. Achieving such brand recognition and success seems impossible. Hell will freeze over by the time your brand becomes a household name, right? WRONG. Lifting the cloak of invisibility […]

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Tis the Season to Prepare your PPC Campaigns for Christmas!

Posted On 11/12/2015

  Tis the season to glaze your PPC Ad Campaigns with Christmas spirit to drive maximum sales and conversions. Search advertising drives over half of all online sales transactions that take place over Christmas, so it is important that e-commerce providers make the most out of this unique opportunity. But how can you ensure that […]

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3 of the Most Common SEO Mistakes to AVOID

Posted On 02/12/2015

SEO will either send your e-commerce website skyrocketing to the top of search result pages or send it plummeting to the bottom of the barrel. Don’t let your e-commerce website fall victim to common SEO pitfalls which will not only drop your rankings but can drop your online revenue. Here are five of the most […]

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Why Magento is KING of Ecommerce Platforms

Posted On 18/11/2015

If E-Commerce had a monarchy, Magento would take the crown as the king of E-Commerce platforms. It is the reason why millions of online businesses are constantly migrating away from their current website hosts in favour of Magento. This unique eCommerce platform offers its users a series of rich features and powerful inbuilt functionalities. As […]

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Local SEO Success Checklist – Tick them off as you go!

Posted On 16/11/2015

Since Google’s ‘Pigeon’ update first spread its wings over a year ago, businesses (both big and small) have seen it as a unique opportunity to fine-tune their SEO techniques according to location. The main focus of the Pigeon algorithm update is to provide more relevant, useful and accurate search results. According to Google, businesses who […]

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Is your E-Commerce website ready for Black Friday & Cyber Monday??

Posted On 13/11/2015

Black Friday is fast approaching and we as techy folk, are caught up in the digital sales universe and we all know what that means – Cyber Monday is COMING! This is a fast and busy time for eCommerce websites and online retailers, who will need to be able to keep up with the dramatic […]

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Why Does My Small Business NEED Search Engine Optimisation?

Posted On 03/11/2015

SEO is at the forefront of E-Commerce success. You may already have a website with great products, clear images and the best prices in your area but unfortunately this is all worthless without SEO to increase brand awareness, improve search engine ratings and drive quality traffic to your site. Small and local businesses often have […]

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5 Key Advantages of Email Marketing

Posted On 27/10/2015

Email marketing is a useful online marketing channel that enables businesses to reach their target audience from the comfort of their trusted inbox – an ability worth mastering! Email marketing can increase business opportunities that will help to drive a healthier return on investment. Another huge factor that comes with email marketing is the fact […]

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Improve Online Sales with an Effective PPC Campaign

Posted On 23/10/2015

Pay-per-Click (PPC) is a crucial part of a company’s digital marketing strategy in which the advertiser pays a set fee each time a user clicks on one of their ads. Search engine advertising is one of the most effective types of PPC with AdWords being the most popular online advertising platform. On average, businesses using […]

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Why Should Your Business Implement Conversion Rate Optimisation?

Posted On 16/10/2015

  At the very heart of Conversion Rate Optimisation lies the pursued objective to discover what users are searching for when they visit your website and to use this data to create a landing page that meets these high expectations.   But how can you do this when you lack the necessary telepathic powers to reach […]

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How to Design Product Pages that CONVERT

Posted On 06/10/2015

Product pages will either attract new customers or motivate them to hop into the shopping cart of another website. So, how can your product pages turn a visitor into a paying customer? Headlines The headline and titles of your products need to immediately grab the attention of your visitors. They must be clear, concise and […]

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