As Email is an increasingly important technical tool in online communications, it is vital that we take cognisance of the fact that it is also one of the most effective marketing tools available to ecommerce business. Its fast efficient economic status signifies how essential it is to any online business.
If difficulties arise during the purchase of goods or at the payment level, the email is probably the most popular form of communication in resolving issues between supplier and customer. It is fast replacing telephone messages as a means of fast communication and the fact that users can send and receive them on mobile phones adds to their popularity as a communication channel.
There are some ecommerce email marketing pointers that can prove useful to the ecommerce business, if applied. Firstly it is essential that the Company conduct an opt-in email campaign and invite users to sign up to your newsletter after a sale. Take care to avoid spam words like free in the subject line and ensure you have an unsubscribe option on your email content. You could also include tell-a-friend functionality and provide a proper mailing address on your email content. During the course of normal business you should from time to time carry out email campaigns. By using E Zines you can make multiple drops at a low cost rate.
Another interesting email tip is to offer special discounts on an exclusive basis to opt in customers and include compelling call to actions in your email message. On a practical level make sure any offers are visible above the fold in the email. You may come up with some of your own tips through experience but once implemented these email pointers should improve the integrity of your email capability.
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