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Social Media Video

Social Media Video Master Class

A Full Day Practical video-making, editing and publishing workshop

Learn about the strategies, equipment and techniques used to make great video content for social media.


social media training

“We learned how to make video content to achieve greater engagement, as this was something that we have struggled with in the past. We were shown different types of film-making equipment and we worked together to make and edit a short film.” – Bronagh McAteer, Digital Communications Officer, Sport Northern Ireland.

  • Learn by exploring examples of great video content for social media
  • How to generate great content ideas
  • Planning a shoot
  • Equipment Show and tell with cameras, lenses, tripods, microphones, light etc.
  • Getting the shot: composition and framing
  • Lighting basics for video production
  • Sound recording basics for video production
  • Generate a number of ideas for great video content
  • Learn how to broadcast live using Facebook Live and how to promote these broadcasts in advance
  • Editing video content
  • Structuring, composing, scheduling and publishing video content for maximum engagement.

Practical activity

“The training was very useful and insightful and will help us going forward with our communications strategy.” – Bronagh McAteer, Digital Communications Officer, Sport Northern Ireland.

The master class includes a practical activity where participants work together to shoot a short video together, then edit it and compose an accompanying post. 

The trainer

“The experience was fun and informative. Mark has a nice energy around him that made listening to him enjoyable as he explained things to us.” – Bronagh McAteer, Digital Communications Officer, Sport Northern Ireland.


Training is provided by Mark Byrne. Mark successfully managed some of the busiest social media communities in the world for some of Ireland’s biggest brands, including the Vodafone Ireland page, the Carlsberg Football page and the Guinness Rugby and Hurling pages. He has provided training and guidance for hundreds of businesses and organisations of all sizes throughout the island of Ireland, including Sport NI, Vivo, Pinnacle Systems, EJ Menswear, The Cedar Foundation, Action Cancer and MACS NI. Marked worked as a trainee Assistant Director on season 7 of HBO’s Game of Thrones.


Our team of experts can help with any digital marketing, adwords, video production, social media, SEO, Magento or web design questions you may have.