The ABC’s of Digital Marketing Acronyms

By 15 February, 2016 No Comments

The digital marketing sphere is bombarded with tons of acronyms. At first, it may seem like a little much. After all, how can one industry have that many abbreviations? It’s a bit excessive, to say the least.

You’ve probably come across some of the most important ones already. Terms like SEO, CTR and ROI roll off the tongue so often that you begin to pick up on them early on. However, their definitions seem to get lost in the mail.

To save you the hassle of ‘Googling’ each Digital Marketing acronym, we have taken the time to compile this handy guide for all the newbies out there:


API – Application Program Interface

The API is a set of tools used for building software applications such as routines and protocols.


ASP – Application Service Provider

This allows web page scripts to be implemented by internet servers.


B2B – Business to Business

B2B is when a business approaches another business to make a commercial transaction.


B2C – Business to Consumer

B2C refers to the process of a business selling directly to consumers.


CMS – Content Management System

A CMS allows the convenient management of content such as modifying, deleting, editing and publishing etc.


CPA – Cost per Acquisition

An advertising method whereby the advertiser is required to pay when an advert acquires an acquisition.


CPC – Cost per Click

The CPC refers to the individual cost you will pay each time a user clicks on one of your ads.


CPL – Cost per Lead

Cost per Lead is the cost an advertiser pays for a sign-up from a customer. This is otherwise known as online lead generation.


CPM – Cost per Thousand

The cost an advertiser pays to reach one thousand people.


CR – Conversion Rate

The conversion rate measures the percentage of people who convert. This could a desired action such as signing up for a newsletter or making a purchase.


CRM – Customer Relationship Management

CRM is a type of customer and company relationship strategy that can help to increase loyalty.


CRO – Conversion Rate Optimisation

Want to increase sales and conversions? CRO is the system used to increase traffic that is more likely to convert.


CTA – Call to Action

A CTA is a clear instruction to encourage an immediate and desired response such as “Buy Now” or “Go to Checkout” etc.


CTR – Click-Through Rate

The click-through-rate measures the number of users that clicked on an advert or link. It is used in online advertising campaigns to help measure success.


DNS – Domain Name System

The DNS allows domain names to be both located and translated into Internet Protocols.


ESP – Email Service Provider

Your ESP is the company you use to market via email or one that offers various email services.


HTML – Hypertext Mark-up Language

This is a mark-up language used for labelling web pages.


HTTP – Hyper Text Transfer Protocol

An application protocol used for collaborative, distributed and hypermedia information systems.


IP – Internet Protocol

The procedure of sending data from one P.C or laptop to another via the internet is referred to as the IP. An IP address is given to each computer to identify it from the rest.


ISP – Internet Service Provider

Your ISP is the company providing your internet access and related web services.


KPI – Key Performance Indicator

A KPI is used to measure the performance or success of a specific activity.


OS – Operating System

An operating system is present in every computer and used to run applications and programs.


PHP – PHP Hypertext Pre-Processor

A PHP is HTML-embedded scripting language. This is used to write web pages.


PPC – Pay per Click

This is a type of internet marketing and refers to the price paid by an advertiser each time someone clicks on one of their online adverts.


ROI – Return on Investment

This is used to determine a company’s profitability as well as how cost efficient various investments are.


SEM – Search Engine Marketing

SEM is used to increase a sites performance and visibility on search engines through paid advertising.


SEO – Search Engine Optimisation

SEO, otherwise known as search engine optimisation, is used to increase a websites visibility and success on search engines organic search results.


SERP – Search Engine Results Page

The list of results that show up after a search term is entered is referred to as the SERP.


SMM – Social Media Marketing

This is a type of internet marketing via social network sites such as Facebook and Twitter.


SSL – Secure Sockets Layer

In order to establish an encrypted link between a web server and a browser (client), an SSL is used which acts as a type of security technology.


UI – User Interface

The User Interface is the way in which a computer system and the user can interact.


UX – User Experience

UX means User experience and basically refers to the experience a user has when using a certain service, system or even a product.


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