The main purpose of SEO is to drive high quality traffic to your website, so why is it taking so long to see any results?
Speedy SEO is Suspicious
Google does not take too kindly to links that have gained remarkable popularity in a short space of time. This flares up a red flag warning that there could be something more devious going on.
Now, that’s not to say that lots of links will send your site to the dumpster. It’s all about finding the right links and avoiding “link spam”. This is why an SEO provider will gradually build links instead of gathering hundreds for you at once.
Unnatural links to your site doesn’t look good, especially not to Google who can hit you with a penalty.
Building Quality Links is Time Consuming
Finding backlinks with authority is a time consuming and often difficult pursuit. The main aim is to find links that will help boost your site’s ranking. To find these hidden treasures, the usual process involves creating a type of database. This should contain all the links connected to the top pages ranking for your chosen keywords.
Having this information is just one step towards discovering and obtaining credible backlinks. Only those with enough authority can boost your sites rankings. However, this takes time because most high quality sites are already undergoing heavy use.
Eying the Competition takes Time
Analysing your competitors requires a great deal of time and effort. Most of your competitors who rank well have been working on their business for years or even decades. The problem lies with getting your site on the same level as your toughest competitors.
Your competitors have probably focused on the best performing keywords, making the competition for these even more difficult. Overcoming this and similar competitive issues takes time.
Getting Everything Together – a Team Effort
Obtaining necessary information and content from site owners can drag out the process. Procuring links can be done in different ways. These include guest posts, link bartering, content creation, paid link placement, site creation etc.
Gathering all this can take time because there could be many people involved which could lead to delays in obtaining the required data.
Google and other search engines are constantly changing their algorithms and SEO needs to change with it. The Penguin and Panda updates are the most recent and dramatic of Google’s updates.
Sites have either stayed the same, dropped or climbed as a result of these and other changing algorithms. Therefore, it is important that your SEO keeps up with these changes.
For more information on search ranking factors that were important back in 2015 view SEO MOZ Ranking Factors.