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Is your E-Commerce website ready for Black Friday & Cyber Monday??

By 13 November, 2015 No Comments

Black Friday is fast approaching and we as techy folk, are caught up in the digital sales universe and we all know what that means – Cyber Monday is COMING!

This is a fast and busy time for eCommerce websites and online retailers, who will need to be able to keep up with the dramatic increase of online traffic and conversions seen at this time. What began in the U.S has now ventured over to the UK and taken the entire country by storm!

Sales are expected to top £1 billion this year as Cyber Monday is predicted to dramatically out-sale Black Friday. People love grabbing themselves great deals and bargains in the month of November (and throughout the entire year for that matter). It’s the run up to Christmas and this exciting time provides us with great opportunities to save on Christmas shopping bills. Some major brands that are likely to be taking advantage of this climax of sales include John Lewis, Argos, Asda, PC World/Curry’s, Tesco and Apple etc. Despite the fact that these are ‘BIG BRANDS’, small online business can also reach the peak of their sales records on Cyber Monday.

With so much expected sales coming in, your website needs to be up to speed – literally! There should be no lagging and all pages, including product pages, should load up within a few short seconds. An E-Commerce specialist agency can help you to prepare your website so that by the time Black Friday and Cyber Monday gets underway – your site will be more than ready!

Many E-Commerce businesses underestimate the power of sales and special offers. People are automatically drawn to sales. Think about your weekly shopping trip to the grocery store. Now, picture yourself walking up and down the aisles, tossing various products into your trolley as you go. The event is tedious, normal and a little repetitive until – low and behold! – A huge red SALE sign grabs your attention. You end up saving a large chunk from your shopping bill and you leave the shop with a huge grin spread from ear to ear. THIS is the very same action that you want your online customers to take when they visit your website. Dish out the sales and reel in the customers, that’s how it’s done.

Black Friday occurs on 27th November whilst Cyber Monday commences on 30th November – your window of opportunity!

When customers visit your website on Black Friday or Cyber Monday, you want them to feel as though there is a lot of intense competition surrounding the sales purchases. How can you stimulate this perception? You need to use expert marketing strategies for E-Commerce sites that guarantee increased sales and profit margins. Companies who specialise in SEO and E-Commerce success will be able to help you provide exceptional customer experience that drives conversion rates and ensures that your E-Commerce website dominates your online market place this Cyber Monday.

A responsive website will help you to gather mobile shoppers, who make up more than 70% of the sales not only carried out in November, but throughout the entire year. The sales frenzy of Black Friday and Cyber Monday will carry on through to December, followed by traditional January sales. On Cyber Monday itself, online sales are predicted to increase by 90%! You need to make sure that your business website can compete with its competitors.

To reap the benefits that Black Friday, Cyber Monday and any other kind of sales opportunities can have on your E-Commerce business, contact us today on 028 3026 1861.