SEO is at the forefront of E-Commerce success. You may already have a website with great products, clear images and the best prices in your area but unfortunately this is all worthless without SEO to increase brand awareness, improve search engine ratings and drive quality traffic to your site.
Small and local businesses often have the false assumption that their websites don’t need any ‘fancy SEO’ because word of mouth and traditional advertising methods are enough to meet their business objectives. However, this couldn’t be any further from the truth. Search Engine Optimisation leads have an impressive close rate of 14.6% whereas outbound leads such as print advertising have a close rate of only 1.7%.
If your business site uses poorly calculated SEO or none at all, you may as well have set up your store in the middle of the Sahara Desert because the only traffic heading your way will be in the form of a dried out tumbleweed!
Here’s just a few of the ways in which SEO can benefit your small business:
Google and other search engines take into account your online credibility, authority and trustworthiness. They base their findings by discovering who links to your site. You can help move this along by ensuring only high quality and credible websites are linking back to your site. Incoming links help people and search engines to find your web-pages which in turn, can help you to generate more qualified traffic to your site.
Keyword research is vital to any SEO campaign. You need to use the right keywords to target your audience. There is no point using a keyword if it’s not doing anything to move your business forward. An SEO specialist agency will be able to help you discover and pinpoint the exact words or phrases that is most relevant for your business and which will target traffic and increase sales.
Fast loading times is crucial for online success. A slow website is a dead website. User experience concerns itself with the speed of your website. If a web-page takes a long time to load, users will become frustrated and click the little ‘x’ on top left corner of the screen. SEO can help you to achieve a faster website that is efficient and easy to use which leads us onto another advantage of SEO – Usability.
Easy Website Navigation
SEO specialists will tell you that you need a functioning site that is easy to navigate. This is important because if a user finds your site difficult to explore they will leave and find one that functions better. Simple aspects must also be clear and ‘to the point’ such as titles, headlines and the body of your site content. High quality pictures are also a must.
A website without any SEO is like an empty well without water. Nobody will be able to find your website if you don’t make your site known to search engines!