Email marketing is a useful online marketing channel that enables businesses to reach their target audience from the comfort of their trusted inbox – an ability worth mastering!
Email marketing can increase business opportunities that will help to drive a healthier return on investment. Another huge factor that comes with email marketing is the fact that they can be used to dramatically improve customer engagement metrics more effectively than other forms of traditional marketing techniques.
But why should your business invest time and money to develop an email marketing campaign? Here are the top 5 key advantages of email marketing:
1. Increase Brand Awareness
Email Marketing essentially means that more customers are exposed to your company and brand. Without boundaries, you can develop a strategic design with appropriate content that can reach a global audience. Consumers will begin to remember your business and associate it with credibility and trustworthiness which in turn, will improve your businesses chances of transforming ‘email readers’ into loyal customers.
2. Personalised Messages
You can control who will see your emails and you can segment your receivers in accordance with their demographics, location or any other relevant factors and insights that could help you to better target your emails. You can send personalised emails based on purchase history for example, which will enable you to speak directly to your customers and foster a higher conversion rate in the process.
3. Measurable Results
Unlike the majority of other advertising techniques, you can easily measure the success of your email campaigns. By evaluating metrics such as delivery rates, open rates, subscriber retention rates and click-to-deliver rates, you can use these insights to adjust and improve your campaign and help move it towards brighter success.
4. Reduced Advertising Costs
Email marketing is an extremely cost effective advertising technique. It comes with a very low overhead cost as you will not have to pay for printing, postage costs or additional employees and designers etc. All you need is the right marketer with sufficient knowledge and experience on the matter to be able to provide the best possible results and a greater Return on Investment. According to recent research in the industry, email marketing brings £40 in for each £1 spent. This is an incredible profit waiting to be grabbed, which is why so many businesses have chosen to implement an email marketing campaign to boost sales online via their website.
5. Information is shared
Emails are easy to share with just a click of a button which can help your business to gain more credibility and exposure. If someone opens your email and likes what they see, there is a good chance that they will want to share this new information with their friends. Before you know it, your email has been sent to dozens if not hundreds of new potential customers and you didn’t even have to lift a finger.