Deja vu is a very useful experience to draw from when planning to design your ecommerce website. The pitfalls are many for the uninitiated and for the entrepreneur looking for a quick fix design set up the mistakes made in haste are humbling and very often irredeemable.
The message to anyone thinking of creating a design for their website is to consider the challenge in terms of (a) finding the right designer to create the desired solution and (b) communicating effectively with that designer so they know exactly what you want and can implement the requisite system to deliver your requirements.
Primarily, finding an empathetic, skilled designer with a proven track record is your first challenge and there are a number of ways to secure the best. You can contact successful ecommerce businesses and ask if they could recommend their designer or design team. Very often the best designers are referred from one customer to another, as long as your business is non threatening in the competitive commerce arena. You basically require a designer who can create a customised system to drive your business. At the point of selecting and commissioning your website designer it is necessary to know exactly what you want them to do for you. Most entrepreneurs will want the designer to create the web design and work through a complete process with continual consultation throughout the project. This eliminates anomalies, buts and maybes and enables the designer to deliver exactly what you want. From initial designs to completed project the key concept is engagement. The more consultation the more successful the outcome and the more economical the process will be. Be careful to select your designer on past results and not necessarily price. You can find affordable designers with flair and integrity who will give you what you want as long as the second challenge is fulfilled. Constant communication between the ecommerce entrepreneur and the website designer will negate any disasters that might otherwise arise in the design process. Designers are not mind readers and can only work with the remit they are given – so the more detailed and precise the design concept is in the planning stages, the more successful will be the outcome. With your feedback your designer can review their designs and provide you with a selection of designs for your consideration. Your final choice can then be made so the design sign off stage of your project is accomplished to your total satisfaction. This pre empts the horror stories you hear about other disastrous website designs.