Tis the season to glaze your PPC Ad Campaigns with Christmas spirit to drive maximum sales and conversions. Search advertising drives over half of all online sales transactions that take place over Christmas, so it is important that e-commerce providers make the most out of this unique opportunity.
But how can you ensure that your PPC Ad Campaigns are ready for Christmas and the January Sales that follow?
Create Festive Landing Pages
Don’t forget to update your landing pages with some seasonal cheer! Make the most out of seasonal offers by including relevant images and promotions on your landing pages. Create a strong sense of urgency with phrases such as “Offer Ends…”, “Free Delivery Before…” and “For a Limited Time Only…” etc. to help drive conversions.
Seasonal Ad Copy
Use holiday focused phrases and keywords such as Gifts, Stocking Filler, Boxing Day etc. to reach your target audience. With one-quarter of Christmas spending taking place online, it is no surprise that online retailers experience their best sales over the festive Holiday period.
Your ad copy should contain descriptive holiday related promotions which will catch shopper’s attention. Although time consuming, it is worth creating new ads for each campaign in order to reach a more qualified audience, thus leading to high quality traffic.
Use Google’s Keyword Planner to carry out keyword research and analysis. This will enable you to add high search volume keywords to your PPC Campaigns, helping you to gain additional traffic and to see a steady boost in conversions during this festive season and beyond!
Take a Second Look at your Budget
You may need to consider increasing your PPC ad budget to make the most out of the holiday season. Christmas is the most profitable time of the year and online retailers are competing for customer’s attention, so you need to make sure that your ads will spark interest and encourage those all-important clicks!
Increasing spend on PPC can lead to an even bigger ROI this Christmas. Google AdWords can put your business in front of the right people. With such a large audience potential, you may have to spend a bit more on your ad campaigns than you did in previous months.
Take Advantage of Seasonal Sales
It is worth remembering that right after Christmas comes the huge sales. Boxing Day sales are a huge deal in the UK with thousands of shoppers hitting the high street and their favourite online ecommerce stores in search for great bargains and deals. According to a recent study, online shoppers spent a massive £519.000 each minute on Boxing Day 2014, estimating a total of £784 million spent in total.
Contact us today on 028 3026 1861 to begin preparing your PPC Campaigns for Christmas, Boxing Day and the New Year!