Discovering the secrets of SEO is a little like opening the internet’s version of Pandora’s Box – you never quite know what you might find. Google Algorithms are constantly changing and improving which means that it can be difficult to accurately pinpoint which factors of SEO will have the most effect on your rankings. However, there are a few key components that act as the fundamental basics of SEO and will continue to have a huge impact on the ranking successof your site. Those within the SEO industry constantly change and improve upon theirskills in order to keep up to date with the evolution of search engines. 70% of links that search users click on are from SEO, but how can your e-commerce site get the most out of SEO?
Consider the various aspects and information on your website that search engines such as Google will collect and distinguish in terms of relevancy and quality. Once you have pin-pointed these features, you will be more capable of rendering a SEO strategy that will propel your site to the top of the rankings list.
The words on your site are extremely vital towards having your site ranked highly on search results. Take time to optimise for the right keywords and use onlyrelevant, engaging and high quality content. 93% of all online experiences start with a search engine and ends with the click of a button. Having the right words on your site will help to ensure that your website never falls below the search engine algorithm’s radar.
Titles are usually one of the first aspects to a site that people will see. It summarizes the content of a page which is why Google’s algorithm collects such information when providing accurate search results.According to Inside Online, the first 50 – 60 characters of your title is likely to be displayed by Google. To ensure that at least 95% of your titles display correctly on search engines, aim to keep your titles under the 55 character mark and avoid longer titles which will not be displayed fully.
When a domain contains a hyperlink that links to a different domain, this is called an external link. You can have external links within your own site that point to other relevant domains or another website could use an external link to point to your own domain. Either way, whenever a website has many different links attached to it, this will impress Google because it gives the impression that your site has quality information that viewers will want to read.
Google and other search engines such as Yahoo and Bing use various metrics to help them determine the external links overall value including the popularity of the page, the anchor text used within the link and the number of domains that link to the same website etc.
Reputation, Relevance and Regularity
How frequently you publish quality content to your website will play a vital role towards getting your site noticed by search engines. Sites that regularly post fresh content that includes optimised keywords and quality links may be seen as a successful domain and appear more likely to attract a larger number of viewers. The reputation of your site is extremely important to Google and other big search engines. For this reason, the sites that backlink to your domain should only be those that are considered high ranking and relevant.