Search engine optimization (SEO) is crucial for eCommerce sites to drive uphill traffic and convert customers. Reaching those precious top positions in search results is something that every eCommerce site should strive to accomplish. The average click-through rate (CTR) of websites ranked on the first page of Google search results is 71.3% with the number one position receiving the highest average CTR of 31.24%.
Your eCommerce website needs to reach high ranking positions (preferably on the first page of search results) in order to see any real changes to traffic and sales.
Here is a list of the top 10 best SEO practices for eCommerce sites.
1. Cleanse your Site
Identify current SEO drawbacks by carrying out an all-inclusive audit of your website. Possible SEO issues such as duplicated content, missing tags, redirects and other errors could be present within your script, CSS, images and links, which in turn can pose as a real threat to your website’s performance. Once you have cleansed your website, you can begin to implement a more tactically suitable SEO strategy.
2. Research Keywords
Long-tail keywords are favoured by Google algorithms. These are specifically targeted phrases that contain three or more words and are used to attract customers who are more likely to be interested in your products or services. Use this tool to attract quality traffic.
3. Original Product Descriptions
Avoid using manufacturers’ product descriptions and instead create unique alternatives. Duplicated content is a major concern for eCommerce sites because it ultimately lessens the value and status of your website.
4. Use Social Media
Add social media sharing buttons to your product pages to encourage customers to share and rave about your fantastic services. SMO (social media optimisation) influences Google rankings who look at a highly shared piece of content/web page etc. and attribute its growing popularity as being the result of a relevant and high quality website.
5. Optimise Page Loading Times
Boost Google rankings by optimising fast page loading times. 40% of internet users will leave your product page if it fails to load within three seconds. This is particularly true with regards to the mobile version of your eCommerce website because mobile sales are on the steady increase and when people are on the go, they are also in a rush and have no time to wait for slow loading product pages.
6. Interesting Metadata
Include your keywords in unique Meta titles and Meta descriptions. Your Metadata must entice your audience and encourage them to click on your website and view your products.
7. Easy Navigation
A complicated site structure will drive traffic away from your site. Highly ranked sites are clearly organized and presented in a way that enables visitors to easily navigate, understand and search through your site without any complications or added hassle.
8. Quality Product Images
Quality product images and videos are necessary to help customers get a better idea of the products that you are offering. Ensure that each picture is tagged with appropriate metadata to allow them to appear on image-based Google searches.
9. Search-Friendly URL’s
URL’s must be optimised for important keywords and titled appropriately to give not only customers valuable information but also to alert Google to the content of your eCommerce page and to showcase its relevancy.
10. Mobile Optimisation
A responsive website is crucial. 80% of internet users search online with their mobile phones before searching on their desktops. Google ranks mobile-friendly sites higher than non-responsive sites, so make sure that your eCommerce website provides a great mobile shopping experience.