If your website isn’t mobile-friendly by now, you’re in for a whirlwind of changes to your site’s performance on Google SERPs this May. Google has announced that it will be boosting it’s mobile-friendly algorithm with a slow but gradual update. The update will not impact you if your site is currently mobile-friendly. However, if you have yet to go responsive then this new update will hit your SERP rankings like a digital atomic bomb.
Google’s original mobile-friendly algorithm was released last year (21st April 2015) and has since had a dramatic impact on mobile search results. It wasn’t long before it became known as “Mobilegeddon” and had e-commerce owners running for the hills. This sudden change to Google’s algorithm meant that mobile responsive sites were being prioritised in search results whilst non mobile-friendly sites faded into the background.
This new mobile-friendly algorithm update is not thought to be quite as dramatic as Mobilegeddon, but that doesn’t mean it won’t make an impact. The update will involve the current factors of the Mobilegeddon update to have even more drive and effect than they ever have before.
Google announced that the update will take place at the start of May 2016. Its main mission is to increase the overall effects of the original mobile-friendly ranking signals. It will be a gradual rollout at first, targeting non-mobile sites and pulling responsive ones towards the top of SERPs. Professionals in the industry remain unsure as to whether or not this update will take weeks or even months before we begin to see any noticeable results.
Since the mobile-friendly algorithm works on a page-by-page signal basis, it is likely that it will take Google time to complete the assessments. Whilst this new update won’t be as dramatic as the Mobilegeddon last year, it will still have a considerable effect on non-mobile friendly sites.
Worried that your site will be affected by Google’s recent mobile updates?
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