Think of an algorithm as a data recipe. This recipe holds all of the essential ingredients that search engines require to provide people with the best possible search results.
But what does a search engines algorithm have to do with your website?
If your website does not contain the necessary ingredients to meet the standards of a search engines algorithm, it will not rank highly on the results page because it will simply go unnoticed and undetected by the adjoining algorithm…this is where Search Engine Optimisation (SEO) steps in.
SEO is a term used to sum up all of the different tactics and procedures that are used to increase the ranking of websites on a search engines result page (SERP). According to Search Engine Journal, SEO leads have a close rate of 14.6% whilst outbound leads (such as print advertising) have a reduced close rate of 1.7%. SEO and online marketing have surpassed the effectiveness of outbound marketing which is largely due to the fact that E-Commerce is the fastest growing retail market of 2015.
Of course, in order for your e-commerce site to benefit from this movement in the market, it needs to incorporate the right methods of SEO for your site. There are several major aspects to a website that an algorithm will scan and use in order to determine how valuable your site is and where exactly in the rankings list it should be placed. These include the Words within your site (including keywords), Titles, Links (both inbound and outbound), Words within Links and the search engines overall Reputation.
Incorporating each of these relevant factors accurately and effectively into your SEO strategy will help to ensure that your website never falls under the radar of any search engine, leading your site towards a brighter future that is less vulnerable and no longer restricted by the ever-changing conducts of search engine algorithms.