Blog

Why your SEO Strategy Isn’t Working Out the Way You Planned

By 12 May, 2016 No Comments

No matter how much we plan, prep and plot, sometimes things just don’t work out the way we thought they would. Building an effective SEO strategy seems like a piece of cake. You’ve done your keyword research and you know exactly how to climb up the rankings. Several months have passed and your site has crept closer to the top BUT it still hasn’t made it onto the first page. Why?

SEO is changing, which means you must adapt your strategy or risk falling behind. However, it can be difficult to see exactly where you are going wrong. Here are a few reasons that might explain why your SEO strategy isn’t quite as “googlised” as it should be:

 

Stuffing Keywords

 

Keyword stuffing goes a little something like this:

Web Design Northern Ireland, Web Design Northern Ireland, Web Design Northern Ireland etc.

This is of course an extreme example of stuffing keywords. This tactic is used to try and fool Google in order to rank higher on search results. Instead of noticing this and boosting your position on SERPs, Google will see what you’re doing and punish you by dragging your site to the bottom. You can thank the Penguin update for this!

 

Using Repeated Meta Tags

 

Each page on your website needs its own title tag and meta description. They should be descriptive and relevant to the content on the said page. Focus on specific keywords that are relevant to certain pages.

For example, an online clothing store should include unique meta tags for each page. These are usually divided by the type of clothing available on each page such as blouses, jeans, skirts and coats etc.

Using original meta tags will persuade people to hit the “click” button and improve your SEO.

 

Neglecting Broken Links

 

The links on your page may have been added back in the stone age and have since broken. The only way to find out if your site includes broken links is to double-check each one to make sure it still works.

Replace those that no longer work and update your content if needed. In addition to this, some of the links that were once considered high quality may have lost their original “kick”.

If you find that your site links to poor-performing sites, it may be time to update them!

 

Using Low Quality Content

 

Updating your website with poor content won’t do your SEO performance any favours. Avoid using dodgy content services that produces “optimised” content for low prices. Yes, you will probably receive a batch of content but the poor quality of this content will not get people’s attention – or Googles, for that matter.

If you don’t have the time to produce content yourself, seek out professionals. They will be able to not only write your websites content and articles, but optimise them for Google.

 

Preventing Google from Crawling your Site

 

It’s up to you to make sure Google can find your content. If you don’t do this, Google won’t be able to index OR rank your website. You can leave your site open to Google’s wandering eye by configuring Google Webmaster Tools to your website.

The best way to ensure that your SEO strategy is performing at optimal level is to seek help from a professional SEO agency who specialise in the matter.

Don’t hesitate to give RYCO a call today to discuss how we can help improve your SEO strategy and take your site to the first page of Googles search results:

Newry : 028 3026 1861
Belfast : 028 9099 8106