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E-Commerce

mobile responsive web design ecommerce Belfast Northern Ireland

The Importance of Adopting a Mobile-Friendly E-Commerce Site

By | Blog, E-Commerce, Responsive Design | No Comments

With over 100 billion global online searches carried out each month, it is no surprise that Google and other search engines such as Bing and Yahoo, have amended their algorithms to give better search results for consumers by prioritizing mobile-friendly sites. After all, the vast majority of internet users first begin their search engine explorations via their mobiles, with 80% of users choosing to access the internet using their smartphone rather than a desktop.
But what does this mean for your ecommerce site? Is it time for you to make the switch and develop an effective mobile marketing strategy?
The answer is YES.
Mobiles are an essential part of every-day life and if you cannot reach your audience via mobile, you give up those potential customers to your fierce competitors who ARE able to provide them with a pleasing mobile experience. To put it more accurately, there are currently seven billion people on this earth and 6.8 billion of them own or have access to a mobile phone.
There is vast market potential for businesses who have embraced mobile friendly sites that are both effective and responsive, but in order to take advantage of this mass potential your mobile ecommerce site must enable consumers to both engage and interact with your site.
Google ranks sites that use responsive design solutions higher than those who don’t because responsive designs provide consumers with quicker page loading times, shareable content and a single URL. To guarantee that your website performs optimally on any device, including mobile and tablet, you must implement a responsive web design solution which will drive traffic and provide the ultimate mobile-user experience.
Your mobile site must include the same usability, design, features and content that is available on the desktop version of your site. This is to ensure that both versions are parallel to each other. According to CMO Council, mobile devices will account for at least 87% of the total sales of Internet-enabled technology by 2017, which means that if you want your ecommerce site to succeed you must have it optimized for mobile to enable you to:
Keep up with your customers.
Keep up with your competitors.
Keep up with change.
Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

secure magento ecommerce web design services belfast northern ireland

How a Secure E-Commerce Solution can help you Reduce Scam Risk

By | Blog, E-Commerce | No Comments

Using a secure e-commerce will help to ensure that your site is never at risk of being hacked or invaded by members from a third-party. Valuable data must be protected from harm and intrusion and the only way to ensure constant protection from such scams is to use a safe e-commerce provider who will use their expertise on the matter to guarantee permanent safety and security. Here are some ways in which a secure e-commerce will reduce the risk of scam:

Providing a Secure E-Commerce Platform

Choosing a secure platform from which to host your e-commerce is the first step towards ensuring online safety. Ryco Marketing uses Magento as a secure E-Commerce Platform that is trusted by the world’s leading Brands. It is built to deliver high performance and is compliant with PCI (Payment Card Industry) and DSS (Data Security Standards) which helps to ensure that both your business and customer data is protected.

Protects your E-Commerce from Invasion

Avoid loss of important and essential data by using a secure e-commerce that allows you to constantly check the condition of your website for viruses that may have seeped into the site. A secure e-commerce site will reduce the chances of this occurring in the first place which means your site remains protected from threats. Ryco Marketing for instance, uses professional software packages that carry out regular vulnerability assessments to determine how exposed your site is to potential hackers, thus allowing for immediate action to take place in order to stop un-welcomed third-parties from entering the site.

Highest Possible Security Measures

Having a secure e-commerce in place ensures that only the highest quality of security measures are in place. Regular software updates are carried out to confirm that the site is continuously updated with the latest and best forms of security software. The use of high tech encryption software secures all types of data, most importantly financial information and confidential data. Putting up firewalls is perhaps the most basic mode of security and any e-commerce site worth its name should be expected to have a powerful firewall in place to stop attackers dead in their tracks before they have a chance to breach your network and get their hands on essential information.

Employ Additional Security Systems

Using various levels of security is something that a good e-commerce will do to provide you with the highest possible mode of online security. They employ a security alert system that will instantly alert you to any suspicious or strange behaviour on your site (such as multiple transactions coming from the exact same IP address). Installing a card and address verification system will also give your e-commerce that extra layer of security to reduce the chances of having any deceitful charges.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.