Monthly Archives

July 2015

Branding Ecommerce Analysis Conversion rate Optimisation Belfast Northern Ireland

Ecommerce – Gateway To Global Trade Domination

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Doing business online is now accepted as a means of business growth potential on a global scale. Many entrepreneurs are now recognising the value of virtual stores and are convinced that this is where business of the future will be conducted.

The potential is unlimited and with cost effective and credible ecommerce applications, businesses are being taken to an area where they can best flourish. With an enormous catchment of buyers and sellers online you need an ecommerce platform to grow your business and reach out to your potential market. Every conceivable product and service is now available to buy or sell online and ecommerce is the in word and concept. A well designed and built website will help launch your enterprise on a sound platform, and an effective marketing strategy and campaign will assist online growth. To sustain this growth you will have to consider search engine optimisation campaigns which creates awareness of your business and products online. Initially it is essential to ensure that your website build includes integrated SEO modules to give you an immediate boost in the search engine rankings and to put your business on the world map.

Parochial or regional targeting is not a sole option for growing businesses online. You need to open your business to as wide a market as possible in other words the global markets. If you manage to secure sales of 3% for example in a regional area, you can increase this a hundred fold at least by opening up to a more densely populated global market. To achieve this standard of online trading success your ecommerce web design must be fit for purpose, so ensure you have a solution that is professionally designed, coded and marketed before attempting to engage world markets. Language is no longer a barrier to international trading as your ecommerce website can be presented in any language you choose. Security of payment is a highly rated priority for customers so this must be a prime consideration when having all the required features integrated technically in your ecommerce application. Merchant accounts should work smoothly with secure transaction tools and shopping cart reliability. If you have all these integrated facilities and a highly visible website then your ecommerce solution will prove a valuable gateway to global trade domination.

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Ecommerce – Ecommerce Solution For All Businesses

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The basic premise is that an ecommerce solution is a necessity for anyone who wishes to do business on the web.
It can be defined in various ways, but it is essential that you understand the concept and appreciate the requirement to bring your business to life and sustain its growth and profitability. The concept can be defined broadly as the activity of selling products or services on the internet, with the integrated facility of online payment by credit card and other payment forms. Historically ecommerce solutions were the platforms for large companies such as Amazon and eBay but realistically anyone with a good business plan and vision can implement an ecommerce solution to drive their online business forward. What is most important is the need to have a business acumen and have all the business processes in place before implementing an ecommerce solution. In its concrete form it enables the online entrepreneur to operate a complete sales or purchase enterprise providing the customer with all the software tools to follow through a transaction from ordering the product to paying online and to delivery. A professional ecommerce solution enables a smooth online transaction without any glitches. It means that the consumer can shop from their armchair and receive delivery of the ordered product direct to their doorstep. All the intermediary processes such as the shopping cart, payment gateway, delivery process, customer services and returns are integrated automatically in the system.

Ecommerce solutions are provided by many companies who often guarantee ease of set up, customised applications and positive results with powerful marketing tools and add ons. These facilities are all included in a set price or at least that is what you will negotiate with prospective ecommerce website developers. The secret to acquiring a responsive, reliable ecommerce solution is constant communication with your website provider. This ensures that you get the customised platform consistent with the requirements to drive your online business into prosperity.