Monthly Archives

November 2015

magento ecommerce developers

Why Magento is KING of Ecommerce Platforms

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If E-Commerce had a monarchy, Magento would take the crown as the king of E-Commerce platforms. It is the reason why millions of online businesses are constantly migrating away from their current website hosts in favour of Magento. This unique eCommerce platform offers its users a series of rich features and powerful inbuilt functionalities. As the leading online platform, Magento can take your business to the highest levels of digital success.

When choosing the right platform for your business you must accurately define your individual business goals, objectives, vision, target audience and a USP of relevant products/services offered. Once you have gathered this information and you have your sights set firmly on the advancement of your company, it is then time to choose the perfect E-Commerce development platform that will get your business to where it needs to go.

Magento is, without a doubt, the BEST E-Commerce platform, especially for business that require a large amount of products on their listing pages and need an ultra-fast hosting system.

Why Choose Magento?

1. CMS customisation is simple and hassle-free.

2. Advanced supplier management modules.

3. The amount of additional modules that you can use to further customise your pages are endless.

4. You have freedom when choosing your hosting service.

5. Mobile Friendly.

6. Store integration across multiple devices such as smartphones, desktops and tablets etc.

7. Customer Segmentation.

8. As an open source platform, you can download Magento for free.

9. Use one system to manage and run multiple websites.

10. Scalable platform allows you to mold Magento to suit your individual business needs.

11. Advanced shipping options – great news for E-Commerce websites and their customers!

12. New features are constantly being added by the professional designers of Magento.

13. Strong and powerful security and 100% stability.

 

With so many advantages, it’s hard not to see why Magento is the ideal E-Commerce platform. With a sales focused Magento design, you can boost conversion rates, improve user experience, increase site loading times and market your brand in new and inspiring ways online.

Once you have a Magento E-Commerce website, the next step is to optimise its functions and speed. Full site analysis ensures that you obtain the best advancements as possible in accordance with your business objectives and desired outcomes.

In terms of SEO, Magento is a gold mine. Reach top search engine rankings and watch your traffic numbers rise as a result. With Magento’s ability (paired with the specialist knowledge of a professional E-Commerce development company) your business website can offer potential customers with the luxury of fast express checkouts and detailed shipping information.

Choose Magento if you want your business to achieve advanced TRAFFIC, CONVERSIONS and SUCCESS.

Video PRoduction for Google SEO Belfast Northern Ireland

Local SEO Success Checklist – Tick them off as you go!

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Since Google’s ‘Pigeon’ update first spread its wings over a year ago, businesses (both big and small) have seen it as a unique opportunity to fine-tune their SEO techniques according to location. The main focus of the Pigeon algorithm update is to provide more relevant, useful and accurate search results.

According to Google, businesses who adapt local SEO techniques into their existing strategies, automatically improve their distance and location ranking parameters. For businesses aiming to target local customers, investing in local search engine optimisation tools will enable you to reach the top of local business listings on search engines and subsequently improve the visibility of your store.

…Think of local SEO as a checklist to success:

 

1. Relevant and Unique Landing Pages

Each store should have its own original landing page, optimised with relevant content. An effective store landing page will include localised SEO elements such as:

  • Services/products provided by the store.
  • Opening times
  • Contact Details: Address, Phone Number, Email, Contact Form and Social Media Icons.
  • Promotions and Offers
  • High Quality Images ONLY (no blurry or pixelated photos)

 

2. Add Business Reviews

Your local SEO can benefit from displaying positive reviews. Google reviews that are updated frequently and are consistently optimistic, will help to build the reputation of your brand which in turn, will attract new customers.

 

3. Optimised Business Listings

Online set-up forms allows companies like yours to add relevant business listings to search engines such as Google and Bing – for FREE.

Having a business listing is one thing, but having an optimised store listing is in a league of its own. Include essential content such as name, category and description so that your business page will be visible in relevant searches. By optimising content for your business listing, you will receive greater SERPs dominance for brand searches which can dramatically increase your overall click-through rate.

 

4. Provide a Useful Store Locator

A store locator will help potential customers to find your store from any device. User experience and page performance will have a direct effect on bounce rate – so make sure that it is fast, user-friendly and responsive across all devices.

 

5. Register your Business with Reliable Directories

Referral traffic is incredibly useful for businesses seeking local customers. Building citations in relevant directories will help get your business NOTICED. Use the same business listing for each directory for consistency. The most well-known UK directories include Yell, Yelp, Central Index and Factual etc.

 

6. Invest in Local PR

PR can impact your SEO, so it is worth investing in a good local PR strategy that will get your brand out there in order to reach more people. PR can benefit SEO by increasing social conversation based around your brand as well as improving the credibility and reputation of your website/company. There are many other beneficial factors of having PR established in your local community, so it is well worth giving it a shot.

 

Whilst expanding your brand to reach audiences further afield can be a great business move, more often than not, it’s the people closest to you that are the most important – A life lesson that you can take for your business as well as your personal life.

 

Branding Ecommerce Analysis Conversion rate Optimisation Belfast Northern Ireland

Is your E-Commerce website ready for Black Friday & Cyber Monday??

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Black Friday is fast approaching and we as techy folk, are caught up in the digital sales universe and we all know what that means – Cyber Monday is COMING!

This is a fast and busy time for eCommerce websites and online retailers, who will need to be able to keep up with the dramatic increase of online traffic and conversions seen at this time. What began in the U.S has now ventured over to the UK and taken the entire country by storm!

Sales are expected to top £1 billion this year as Cyber Monday is predicted to dramatically out-sale Black Friday. People love grabbing themselves great deals and bargains in the month of November (and throughout the entire year for that matter). It’s the run up to Christmas and this exciting time provides us with great opportunities to save on Christmas shopping bills. Some major brands that are likely to be taking advantage of this climax of sales include John Lewis, Argos, Asda, PC World/Curry’s, Tesco and Apple etc. Despite the fact that these are ‘BIG BRANDS’, small online business can also reach the peak of their sales records on Cyber Monday.

With so much expected sales coming in, your website needs to be up to speed – literally! There should be no lagging and all pages, including product pages, should load up within a few short seconds. An E-Commerce specialist agency can help you to prepare your website so that by the time Black Friday and Cyber Monday gets underway – your site will be more than ready!

Many E-Commerce businesses underestimate the power of sales and special offers. People are automatically drawn to sales. Think about your weekly shopping trip to the grocery store. Now, picture yourself walking up and down the aisles, tossing various products into your trolley as you go. The event is tedious, normal and a little repetitive until – low and behold! – A huge red SALE sign grabs your attention. You end up saving a large chunk from your shopping bill and you leave the shop with a huge grin spread from ear to ear. THIS is the very same action that you want your online customers to take when they visit your website. Dish out the sales and reel in the customers, that’s how it’s done.

Black Friday occurs on 27th November whilst Cyber Monday commences on 30th November – your window of opportunity!

When customers visit your website on Black Friday or Cyber Monday, you want them to feel as though there is a lot of intense competition surrounding the sales purchases. How can you stimulate this perception? You need to use expert marketing strategies for E-Commerce sites that guarantee increased sales and profit margins. Companies who specialise in SEO and E-Commerce success will be able to help you provide exceptional customer experience that drives conversion rates and ensures that your E-Commerce website dominates your online market place this Cyber Monday.

A responsive website will help you to gather mobile shoppers, who make up more than 70% of the sales not only carried out in November, but throughout the entire year. The sales frenzy of Black Friday and Cyber Monday will carry on through to December, followed by traditional January sales. On Cyber Monday itself, online sales are predicted to increase by 90%! You need to make sure that your business website can compete with its competitors.

To reap the benefits that Black Friday, Cyber Monday and any other kind of sales opportunities can have on your E-Commerce business, contact us today on 028 3026 1861.

copy writing for SEO belfast

Why Does My Small Business NEED Search Engine Optimisation?

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SEO is at the forefront of E-Commerce success. You may already have a website with great products, clear images and the best prices in your area but unfortunately this is all worthless without SEO to increase brand awareness, improve search engine ratings and drive quality traffic to your site.

Small and local businesses often have the false assumption that their websites don’t need any ‘fancy SEO’ because word of mouth and traditional advertising methods are enough to meet their business objectives. However, this couldn’t be any further from the truth. Search Engine Optimisation leads have an impressive close rate of 14.6% whereas outbound leads such as print advertising have a close rate of only 1.7%.

If your business site uses poorly calculated SEO or none at all, you may as well have set up your store in the middle of the Sahara Desert because the only traffic heading your way will be in the form of a dried out tumbleweed!

Here’s just a few of the ways in which SEO can benefit your small business:

Accessible Web-Pages

Google and other search engines take into account your online credibility, authority and trustworthiness. They base their findings by discovering who links to your site. You can help move this along by ensuring only high quality and credible websites are linking back to your site. Incoming links help people and search engines to find your web-pages which in turn, can help you to generate more qualified traffic to your site.

Quality Keywords

Keyword research is vital to any SEO campaign. You need to use the right keywords to target your audience. There is no point using a keyword if it’s not doing anything to move your business forward. An SEO specialist agency will be able to help you discover and pinpoint the exact words or phrases that is most relevant for your business and which will target traffic and increase sales.

Website Speed

Fast loading times is crucial for online success. A slow website is a dead website. User experience concerns itself with the speed of your website. If a web-page takes a long time to load, users will become frustrated and click the little ‘x’ on top left corner of the screen. SEO can help you to achieve a faster website that is efficient and easy to use which leads us onto another advantage of SEO – Usability.

Easy Website Navigation

SEO specialists will tell you that you need a functioning site that is easy to navigate. This is important because if a user finds your site difficult to explore they will leave and find one that functions better. Simple aspects must also be clear and ‘to the point’ such as titles, headlines and the body of your site content. High quality pictures are also a must.

A website without any SEO is like an empty well without water. Nobody will be able to find your website if you don’t make your site known to search engines!