When it comes to SEO facts, you’ve heard it all before, right? Well, we (my fellow RYCO’s and I), have decided to test that theory and showcase our findings right here on our digital marketing blog.
So here it is, 15 of the most surprising SEO facts:
1. 93% of the “online experience” begins with a search engine.
2. 131 billion searches are conducted on search engines each month. (advisorwebsites)
3. Over 80% of businesses online consider their onsite blogs to be one of the most important assets to their business. (searchenginejournal)
4. When internet users can’t find what they’re looking for on the first try, 40% will change their chosen keywords. (searchenginewatch)
5. 88% of internet users will connect via their mobile phones when looking to find a local business or establishment. (searchenginewatch)
6. 75% of user clicks goes to the top 5 results on the search engine result pages. (searchenginejournal)
7. On-page SEO takes up 25% whilst the remaining 75% of SEO takes place off-page.
8. Worldwide mobile internet users are expected to reach up to 6.2 billion by 2018. (searchenginewatch)
9. SEO leads have a 14.6% close rate. (searchenginejournal)
10. 65-70% of the search engine market share is owned by Google. (km3media)
11. Businesses that blog have 434% more indexed pages than does without a company blog. (searchenginejournal)
12. 75% of search engine users never scroll past the first page of search results. (HubSpot)
13. Organic traffic accounts for 70% of clicked links. (imforza)
14. Inbound leads cost 61% lower than outbound leads. (searchenginejournal)
15. 80% of internet users ignore the paid ads and instead focus on organic results. (imforza)
And there you have it, 15 surprising SEO facts you never knew existed.
After seeing the benefits of SEO, you’re probably wondering how you can make SEO work for you and your business. RYCO Marketing can help you get the most out of SEO, helping you to rank higher on SERPs, drive MORE traffic to your website AND increase conversion rates.
The shopping cart abandonment rate for online retailers, on average, is 67.91%. This rate is the ratio of the amount of online shopping carts abandoned to the number of completed transactions. Despite the average abandonment rate being 67.91%, it isn’t unusual for this rate to fluctuate, often reaching up to 80%.
So, why are so many customers abandoning their shopping carts and failing to cross the checkout finish line?
According to recent studies and surveys carried out in the industry, 57% of customers failed to complete an online transaction because they didn’t want to pay the shipping fees. 41% of online shoppers only added items to their cart for research purposes whilst 48% said the overall cost was a lot higher than they initially expected. With so many potential customers turning away from their shopping baskets, it can be a headache thinking of ways to make them stay. Here are a few of Ryco’s suggestions to reduce shopping cart abandonment rates:
Reveal Shipping Costs ASAP
The cost of shipping is the number one reason why most people give up on their online shopping spree. To help avoid this, it is best to make shipping fees as clear as possible and as soon as possible.
The cost of shipping should be revealed before the customer is prompted to give their payment information. By providing your customers with estimated shipping costs, you’re letting them know exactly what they are getting themselves into.
An even better option is to calculate the overall cost of the shopping cart (with delivery included), so that the customer instantly knows the total cost of purchased goods plus dilvery
Reinforce your Website’s Credibility
When buying online from an unfamiliar ecommerce website, it can be daunting to click the “complete purchase” button. Questions begin racing through your mind. Can I trust this company? Will they misuse my personal information? Etc.
To ensure your customers that your site is both trustworthy and dependable, it is a good idea to communicate the privacy and security of all of your customer’s information. This will not only help to reduce shopping cart abandonment rates, but it will also increase the credibility and reliability of your brand.
Make sure that your website includes relevant contact information so that customers can easily get in contact with you if needed. Don’t forget to communicate your return policy to your customers to help build trust.
Offer Special Discounts and Coupons
Shoppers are always looking for ways to save money and online shopping isn’t any different. If you want to persuade buyers to complete the checkout process, offer them something they can’t refuse.
Many websites offer free shipping or discounts to be applied when the customer has reached a certain milestone in their shopping spree. For example, “10% Discount when you spend over £50” etc.
These types of special offers and discounts will give your customers a nudge to complete their purchase.
Provide Guest Payment Options
There’s nothing more frustrating than wanting to make a quick purchase online and then being asked to fill out a registration form to sign up an account with the website.
Provide customers with a guest option and you will quickly reduce shopping cart abandonment.
As a small business trying to break into the online marketing sphere, it can be easy to feel disheartened, especially when you start comparing yourself to existing established brands such as Amazon and eBay.
Does your business even stand a chance against such steep competition?
YES, of course it does. Never doubt yourself or your business’ potential for success.
Remember that your business offers customers something that they will not find anywhere else. Whether that be in the form of unique and authentic products, exceptional customer service or the fact that you offer bespoke furniture – if you’ve got it, flaunt it.
When it comes to online marketing for small businesses, it is important to choose methods that will work best for your business but remain within your budget. And with such a wide variety of marketing channels available, it can be hard to pinpoint exactly which one will be your diamond in the rough.
To help you make a better decision for your business and your budget, we have included a list of the cheapest and most effective marketing strategies for small businesses:
Leverage Email Marketing
Engage with customers via email marketing. To get maximum potential from email marketing, make sure to integrate with other marketing campaigns. For example, if you decide to host a special offer for a limited time only, send customers an email reminder. This will be even more effective if you send out personalised emails. According to recent studies in the effectiveness of email marketing campaigns, emails with personalised subject lines are 26% more likely to be opened. Keep this in mind and try to implement such factors into your outgoing emails instead of sending every customer the same repeated message.
People are often put off by “salesy” content and prefer to read more personal and entertaining content. Welcome to blogging. Providing customers with informative and interesting content can help to promote your own products, services and brand. Blogging is one of the best marketing strategies for small businesses because it can do wonders for your SEO efforts. By updating your website with fresh content on a regular basis (twice a week is recommended), you can improve your website’s visibility on search engines. Since your blog is constantly updated, your website stays above the radar and Google will notice it. Guest blogging is also advised. This will help to spread brand awareness and drive extra traffic back to your website.
Leverage Social Media Channels
Social media can double the number of marketing leads obtained by direct mail, telemarketing or trade shows, so it really shouldn’t be ignored. Once you’ve set up an account for your business, you need to start engaging with the community. Join discussions, share original content and update your followers regularly.
Facebook business pages and Facebook advertising can help spread word about your business. Encourage fans to share and engage with your content in order to reach a wider audience. Invest in Facebook advertising to have one of your own ads appear in the right hand side of the news feed. This is great for small businesses because it can help you reach your target audience as your ads appear to the right people (the same can be said for the likes of AdWords, for example.)
Don’t forget the more visual social media platforms such as Pinterest and Instagram. These channels are ideal for business who sell incredibly visual products or services. Drive traffic to your site by using hashtags to build awareness and interest.
Utilise PPC Campaigns
Pay-per-Click campaigns can be a great way to broadcast your business online. Google AdWords allows you to fine tune your campaign to suit your business objectives. For example, if you want to target a local audience then you can implement location based factors to your PPC campaign. This also ensures that you don’t waste money with your PPC campaign. You will only pay when someone genuinely clicks on your ad. Focus on targeted keywords that are relevant to your business and consider branching out to other PPC advertising, not just on Google but on other search engines such as Bing.
All of these online marketing methods are useful for small businesses because they are affordable and direct. You may not see results immediately, but (if implemented correctly), you will begin to notice an improvement over time which will do wonders for your company’s presence online and it’s overall success.
If you are unsure and would like a professional’s opinion on the best online marketing strategies for small businesses, get in contact with RYCO today: