Monthly Archives

December 2015

Website Traffic Belfast Northern Ireland, web design

How to Shed the Cloak of Online Invisibility

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Building brand awareness online may seem like an endless uphill battle. The likes of Coca-Cola, McDonald’s and Nike are well-known for their services and products worldwide. Achieving such brand recognition and success seems impossible. Hell will freeze over by the time your brand becomes a household name, right?

WRONG.

Lifting the cloak of invisibility and generating a larger online presence takes time, effort, skill and above all – dedication. You won’t get anywhere without putting the work in (or letting an e-commerce specialist do it for you).

Fortunately, we have come up with a handy list of ways in which you can improve your brands visibility online and boost brand awareness.

 

Consistency is Key

Your branding must be consistent across all online channels. Focus on what your business is really about and use this to reinforce the core essence of your brand to potential customers. Consistency will build brand recognition and credibility. There is no point claiming something on one channel and having your social media page tell a completely different story altogether. Make the most out of the various online channels available to your business such as your company’s website, your social networking sites (Twitter, Facebook, LinkedIn etc.), blogs, document sharing sites and so on.

 

PPC Campaigns

Investing in PPC and search ads will help to get your brands name out there, branching out to people who are most likely to be interested in your products or services. In some cases, you can even boost consumer awareness of your brand by up to a quarter. Search ads drive traffic to your site but they also improve your online presence. If your website just missed out on the top positions on search results, PPC Campaigns can bring you right to the top of the screen.

 

Optimised Website

An optimised website is a definite must if you want people to take your business and brand seriously. Everything needs to be perfect, down to the very last keyword. Search Engine Optimisation (SEO) is the constant process of making necessary and relevant changes to your website to enable it to appear as high as possible on search engine result pages. A website that has been professionally optimised will attract quality traffic and improve both their online credibility and visibility.

 

Social Media

One of the quickest and easiest ways to increase brand recognition is to take it to the biggest social media networks available, such as Facebook and Twitter. A post can go viral within minutes, reaching thousands upon thousands of potential customers in the blink of an eye. Social Media Marketing is cost effective and can be used to accurately promote your business. You can use this marketing tool to promote brand loyalty, recognition and increase sales.

 

Quality Content

Have you ever heard of the saying, content is king? Producing and distributing high quality content is an easy way to gain online visibility. It must be precise, grammatically correct and as interesting as possible. Skip the boring old product descriptions pulled from a manufacturers website and give your own spin on the subject – it will pay off in the long run (we promise). Making product descriptions more personal will also dramatically improve the chances of a sales conversion as customers will be able to better visualise themselves with the product. An onsite blog will also help to enhance brand awareness because it establishes brand validity and credibility.

 

Online Video

YouTube is now the second largest search engine online, so it is well worth making the most out of this useful channel. Making a video to promote your products, services or brand, will help to create decent exposure to the right people. Reaching your target audience with a video will appeal to many viewers who may not have the time to sit and read large chunks of text. Build a deeper connection and bond with your customers by giving them effective and entertaining videos. This will also encourage them to get talking about your brand and before you know it, your video could go viral overnight!

 

For more information about  SEO and building your Brand Awareness online, Give Us a Call On: 028 3026 1861

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Tis the Season to Prepare your PPC Campaigns for Christmas!

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Tis the season to glaze your PPC Ad Campaigns with Christmas spirit to drive maximum sales and conversions. Search advertising drives over half of all online sales transactions that take place over Christmas, so it is important that e-commerce providers make the most out of this unique opportunity.

But how can you ensure that your PPC Ad Campaigns are ready for Christmas and the January Sales that follow?

 

Create Festive Landing Pages

Don’t forget to update your landing pages with some seasonal cheer! Make the most out of seasonal offers by including relevant images and promotions on your landing pages. Create a strong sense of urgency with phrases such as “Offer Ends…”, “Free Delivery Before…” and “For a Limited Time Only…” etc. to help drive conversions.

 

Seasonal Ad Copy

Use holiday focused phrases and keywords such as Gifts, Stocking Filler, Boxing Day etc. to reach your target audience. With one-quarter of Christmas spending taking place online, it is no surprise that online retailers experience their best sales over the festive Holiday period.

Your ad copy should contain descriptive holiday related promotions which will catch shopper’s attention. Although time consuming, it is worth creating new ads for each campaign in order to reach a more qualified audience, thus leading to high quality traffic.

Use Google’s Keyword Planner to carry out keyword research and analysis. This will enable you to add high search volume keywords to your PPC Campaigns, helping you to gain additional traffic and to see a steady boost in conversions during this festive season and beyond!

 

Take a Second Look at your Budget

You may need to consider increasing your PPC ad budget to make the most out of the holiday season. Christmas is the most profitable time of the year and online retailers are competing for customer’s attention, so you need to make sure that your ads will spark interest and encourage those all-important clicks!

Increasing spend on PPC can lead to an even bigger ROI this Christmas. Google AdWords can put your business in front of the right people. With such a large audience potential, you may have to spend a bit more on your ad campaigns than you did in previous months.

 

Take Advantage of Seasonal Sales

It is worth remembering that right after Christmas comes the huge sales. Boxing Day sales are a huge deal in the UK with thousands of shoppers hitting the high street and their favourite online ecommerce stores in search for great bargains and deals. According to a recent study, online shoppers spent a massive £519.000 each minute on Boxing Day 2014, estimating a total of £784 million spent in total.

 

Contact us today on 028 3026 1861 to begin preparing your PPC Campaigns for Christmas, Boxing Day and the New Year!

 

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3 of the Most Common SEO Mistakes to AVOID

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SEO will either send your e-commerce website skyrocketing to the top of search result pages or send it plummeting to the bottom of the barrel. Don’t let your e-commerce website fall victim to common SEO pitfalls which will not only drop your rankings but can drop your online revenue.

Here are five of the most common SEO e-commerce mistakes that are best avoided:

1. Un-Optimized Product Pages

Changes to the site, such as adding new pages or products, can dramatically influence your organic search engine performance. One of the biggest SEO errors made by e-commerce sites is having poorly optimised product pages. For example, having no product reviews, missing image ALT tags, low quality content and poor keyword targeting are all factors that make up low ranking product pages.

Product descriptions play a huge part in the buying process. After all, people rely heavily on detailed descriptions before deciding to make a purchase.

So where can you go wrong with your product descriptions?

Using the manufacturer’s product description is the most common mistake that e-commerce sites make. This description is likely to be used by dozens of other retailers who also sell the same product, thus resulting in duplicated content. This is a huge disadvantage for e-commerce sites because search engines rank pages containing copied content extremely low. Writing unique product descriptions for each of your products may be time consuming but it will solve this problem and improve your website’s SEO.

2. Incorrect Keyword Research

Your website will only appear in search engine results if it uses relevant keywords. It is important to carry out proper keyword analyse and research to define which words will best benefit your business. Relying on broad keywords such as “Laptops” will help drive basic traffic to your site but you may want to target a more specific audience to drive solid sales. For example, if you sell specific laptop brands such as Apple, Lenovo or DELL, you can include these as keywords in order to reach searchers who already have a clear idea of the product that they want.

Failing to use both broad and specific keyword targeting appropriately will only result in your potential traffic being drastically narrowed. Long tail keywords should not be neglected. Make sure that your keywords target specific products and try to include relevant information such as brand name, colour, size and model number.

3. Sites that can’t be indexed

A website must be indexed before it can appear on search engine result pages. A search engine has its own ranking algorithm which web pages must adhere to if they wish to appear on Google, Bing or Yahoo, for example. If your ecommerce website cannot be indexed properly, it simply won’t make it onto the list. Some of the most common reasons why a website can’t be indexed include using too many images with important text embedded (search engines cannot read this text) and flash animations.

If you are worried that your e-commerce website may contain potentially harmful SEO mistakes, contact RYCO Group today for the solution at 028 3026 1861