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October 2015

email marketing

5 Key Advantages of Email Marketing

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Email marketing is a useful online marketing channel that enables businesses to reach their target audience from the comfort of their trusted inbox – an ability worth mastering!

Email marketing can increase business opportunities that will help to drive a healthier return on investment. Another huge factor that comes with email marketing is the fact that they can be used to dramatically improve customer engagement metrics more effectively than other forms of traditional marketing techniques.

But why should your business invest time and money to develop an email marketing campaign? Here are the top 5 key advantages of email marketing:

1. Increase Brand Awareness

Email Marketing essentially means that more customers are exposed to your company and brand. Without boundaries, you can develop a strategic design with appropriate content that can reach a global audience. Consumers will begin to remember your business and associate it with credibility and trustworthiness which in turn, will improve your businesses chances of transforming ‘email readers’ into loyal customers.

2. Personalised Messages

You can control who will see your emails and you can segment your receivers in accordance with their demographics, location or any other relevant factors and insights that could help you to better target your emails. You can send personalised emails based on purchase history for example, which will enable you to speak directly to your customers and foster a higher conversion rate in the process.

3. Measurable Results

Unlike the majority of other advertising techniques, you can easily measure the success of your email campaigns. By evaluating metrics such as delivery rates, open rates, subscriber retention rates and click-to-deliver rates, you can use these insights to adjust and improve your campaign and help move it towards brighter success.

4. Reduced Advertising Costs

Email marketing is an extremely cost effective advertising technique. It comes with a very low overhead cost as you will not have to pay for printing, postage costs or additional employees and designers etc. All you need is the right marketer with sufficient knowledge and experience on the matter to be able to provide the best possible results and a greater Return on Investment. According to recent research in the industry, email marketing brings £40 in for each £1 spent. This is an incredible profit waiting to be grabbed, which is why so many businesses have chosen to implement an email marketing campaign to boost sales online via their website.

5. Information is shared

Emails are easy to share with just a click of a button which can help your business to gain more credibility and exposure. If someone opens your email and likes what they see, there is a good chance that they will want to share this new information with their friends. Before you know it, your email has been sent to dozens if not hundreds of new potential customers and you didn’t even have to lift a finger.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.


Pay Per Click PPC

Improve Online Sales with an Effective PPC Campaign

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Pay-per-Click (PPC) is a crucial part of a company’s digital marketing strategy in which the advertiser pays a set fee each time a user clicks on one of their ads. Search engine advertising is one of the most effective types of PPC with AdWords being the most popular online advertising platform. On average, businesses using AdWords make £2 in revenue for each £1 spent on PPC ads.

The core essence of PPC is fairly straightforward. You know exactly where your money is going and you only pay a fee when your ad generates genuine clicks. With AdWords, you are in control of your budget. It is up to you to decide how much those all-powerful clicks are worth to you and how much you are willing to spend. You can choose your budget on a monthly basis, daily basis or on a per ad basis.

AdWords enables you to SHOW your ads to the people who are most likely to be interested in your products or services.

You can target these fine-tuned ads to reach audiences with specific interests that are directly linked to your products and services. Your PPC ads are targeted using keywords, ad placement, age, location, language, days, times and frequency.

Unlike traditional advertising methods where there is no clear way to determine whether or not your ad actually reaches your target audience, PPC advertising enables you to accurately measure your success.

When someone clicks on your ad, you will know about it. You can also track when a visitor carries out a valuable action on your website such as downloading your app, making an enquiry or purchasing a product. Being able to measure success allows you to see exactly where to invest in your campaign which can increase your ROI.

Placing your business ad on Google search results ensures that your brand is gaining relevant exposure and visibility. If your site struggles to reach top rankings on Google, PPC advertising gives you that all important stepping stone to soar your website to the very top of search results.

If your business objective is to attract customers locally, you can target your ads and carefully craft your campaigns which will enable you to drive the right people to your website. You can even reach people on the go with PPC by targeting mobiles!

PPC ads are launched quite quickly which can help to bring in qualified leads to your business site. The quality of this traffic is likely to be extremely high because PPC adverts can be assigned for specific demographics and keywords – increasing the relevancy of high targeted traffic groups.

Using various methods of testing, you will be able to determine which aspects are working the best for your business and which ones are not delivering results. For example, poor performing keywords can be done away with whilst the highest performing ones can be honed and improved on even further.

Before launching a PPC campaign, it is wise to establish clear business goals.

What is your main objective with regards to your campaign? Do you want to improve your brands visibility and get your name out there? Then you will want to use CPM bidding. If you want to increase website views then CPC is the way to go. If you are confused about PPC campaigns, methods of bidding and other aspects then it may be worth seeking out professional help from a Google Certified digital marketing agency who will be able to guide and design specific campaigns that exceed your objectives, improve your ROI and most importantly – ensure that your business gets the most out of its PPC advertising campaigns.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

Increase business leads with professional website design development

Why Should Your Business Implement Conversion Rate Optimisation?

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At the very heart of Conversion Rate Optimisation lies the pursued objective to discover what users are searching for when they visit your website and to use this data to create a landing page that meets these high expectations.


But how can you do this when you lack the necessary telepathic powers to reach into a potential customers mind and pull out their innermost desires?


CRO uses a successful blend of user feedback and analytics to provide customers with the best possible user experience. CRO can improve the most important metrics on your website. These ‘metrics’ are essentially key performance indicators (KPIs) and tend to be the aspects of your site that you wish to advance further – with the aim to transform submissive browsers into paying customers.


So, is it time for your online business to invest in CRO?


You know your website requires CRO if it gains a lot of traffic but you notice that, low and behold – nobody is converting!


Instead, site visitors are looking at your website without taking any action. They don’t bother signing up for your newsletter, they turn away from an email sign-up, they avoid creating an account or choose not to download your app – ultimately, they FAIL to make a purchase.


CRO is the method used to optimise your business site to improve the probability that visitors will take a desired action on your webpage (such as making a purchase or calling to make an enquiry). Seeking out a professional eCommerce development company to successfully implement CRO is your best chance towards gaining higher conversion rates and a better Return on Investment (ROI).


A series of effective investigation methods will be used to determine the best possible CRO strategy for your website. They include:


A/B Testing

A/B testing involves setting up two different versions of the same landing page which will then be used to discover which variation provides the best customer experience and produces the most conversions. Website elements such as Call-to-Action (CTA) buttons, headlines, image size, layout, text, font, product copy and other features will all be implemented to test the quality and effectiveness of a web page.


Customer Testing & Analysis

One of the most valuable testing methods that a company has at its disposal is customer journey analysis, which is currently used by 58% of online businesses. It follows a customers journey and their interaction with your website. By using customer testing you will be able to use relevant data to enable you to more accurately tailor customer experience on your website which will increase profitability and revenue.


Optimising landing pages relies heavily on the knowledge of customer behaviour, paired with an effective marketing strategy. Online surveys, heat mapping and customer feedback can all be used to improve customer experience, increase conversions and improve ROI. Gaining valuable insight into the mind of your customers is incredibly beneficial to aid with the advancement of your business because you can seize their compliments and criticism to deliver a better customer experience.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.



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How to Design Product Pages that CONVERT

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Product pages will either attract new customers or motivate them to hop into the shopping cart of another website.

So, how can your product pages turn a visitor into a paying customer?


The headline and titles of your products need to immediately grab the attention of your visitors. They must be clear, concise and descriptive. Keep in mind that potential customers have come to your site in search for an answer to a problem, let your titles be the solution!


Product descriptions should be informative and assure your readers that your products are exactly what they have been looking for. Highlight the positive features of the associated product and a touch of personality. For example, if you’re selling high heels then you know your target audience are female, so your product descriptions can reflect this by adding in a few how-to style tips. By doing so, you can help potential customers to better visualise owning and wearing the product as well as encouraging them to check out the rest of your website in search for great match up items.


Your product images must be high quality which means having them clear, sharp and LARGE. Blurry images are a huge turn off. The best images are usually the ones showing the said product ‘in action’. For example, if you are selling football boots online, an image showing a player wearing the boots will be a lot more effective than a simple image of the boots. Incorporate both types and customers will be more inclined to make a purchase.


Increase sales by including videos of your products in use. This enables you to show how your products work as well as their features and appearance from all angles etc. This gives customers a better idea of what the product is like in ‘real-life’, giving them the opportunity to witness it in action which can help them to make a decision with regards to purchasing.

Call-to-Action Buttons

Call-to-action (CTA) buttons are needed to encourage conversions. These include buttons such as “buy now”, “add to cart”, “continue shopping” and “proceed to checkout” etc. These should be clearly displayed and easy to spot on the screen. Try using bold colours like red to grab viewers’ attention on your ecommerce website.


User reviews can drive sales and increase all kinds of conversions. According to recent studies, before making a purchase a massive 61% of customers read online reviews and 63% are likely to buy from a website that includes these reviews. The reason for this is because people like to know what they are getting into and are inclined to trust REAL customers over companies simply claiming the authenticity of their products without any real proof.

Delivery and Shipping Info

Customers take delivery and shipment costs into consideration when making an online purchase. Display shipping information clearly to establish trust between your business and its customers. Hiding such information will lead to an abandoned shopping cart. If shipping costs are more expensive than the product itself, customers are unlikely to make the purchase. Offer free shipping if you can or consider offering it only when a customer reaches a certain buying amount, for example, “Free Shipping when you Spend £50 or More!” etc.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.



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5 Signs it’s time to Redesign your Website

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Redesigning your website is necessary to keep up with ever-changing technologies. Your website is your best marketing tool, acting as a public persona to reflect your brands vision and concept. As a vital partner in the growth and success of your business, your website needs to remain relevant and effective to increase traffic, conversions and profit. A neglected website won’t do your business any favours and instead will work against the growth of your company.

Redesign isn’t all about appearances either, it also concerns itself with the functionality and performance of your website. As your business’ primary sales agent, it is essential that your eCommerce site is kept up to speed with web design trends, social media interactions, search engine algorithms and new technology.

So, how can you tell if it’s time to redesign your website?


1. Your Site is NOT Responsive

You can reach a wider audience by adapting your website to operate across all devices such as mobile, tablet and desktop. A responsive website still isn’t enough though. It must be user friendly and perform at optimum level. Your web design should not hinder user’s experience, no matter what device they are using. If your site is difficult to navigate, potential customers will inevitably turn away from your page and look elsewhere. Aim to adapt a website that is both responsive and user friendly.


2. Your site has an Outdated Appearance

Like a book, many people judge a website by its cover. The cover in this case, refers to your websites appearance. A website made in 2005 for instance, will be considered extremely out of sync in these modern times. People want crisp, clean and fresh content on an ongoing basis, so if your website is outdated it will damage your business more than you might think. A site with old graphics and content will not grab anybody’s attention. A clean site design and regular updates is essential to keep your website at the top of the search engine leader board. An outdated website will not be able to compete with competitors with a better design.


3. You’re in Need of an Upgraded CMS

If you find that it is difficult to update your website, it is most likely due to the fact that you are using an outdated and poor performing Content Management System (CMS). A redesign will be needed to ensure a top quality CMS and a contemporary and technologically advanced finish. Hiring a web developer is the easiest solution because they will be able to install a professional CMS and redesign your entire website if you feel it is necessary. An updated and fully functional CMS is important to reduce the chances of hackers or unwanted third parties from entering your site.


4. Your Business is headed in a New Direction

Taking your business in a new direction or undergoing re-branding will inevitably require a thorough website redesign. Your website needs to reflect these new changes and incorporate aspects such as a new logo, new colours, fresh and updated content. Basically, your website should confirm this change and showcase it in a way that is relevant and effective. You may need changes made to simple aspects of your site such as font, layout or colour scheme. Bigger changes can also be made and implemented to reflect your business’ re-branding process.


5. You’re Competitors Website Outperforms Yours

If you feel that your competitor’s website looks and performs better than your own, it may be time to redesign. Signs that competitors sites are doing significantly better than yours includes faster loading times, higher quality content, more useful features and sharper images etc. Search engines such as Google will rank a well-performing site higher than one in need of a serious refurbishment. If your competitors are outranking you on search engine results pages, it is probably due to the fact that they have correctly incorporated SEO best practices. You can keep up with your competitors by implementing SEO as a part of the redesign process.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.