Monthly Archives

March 2016

Are You Ready for Google’s Mobile-Friendly Algorithm this May?

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If your website isn’t mobile-friendly by now, you’re in for a whirlwind of changes to your site’s performance on Google SERPs this May. Google has announced that it will be boosting it’s mobile-friendly algorithm with a slow but gradual update. The update will not impact you if your site is currently mobile-friendly. However, if you have yet to go responsive then this new update will hit your SERP rankings like a digital atomic bomb.

 

Google’s original mobile-friendly algorithm was released last year (21st April 2015) and has since had a dramatic impact on mobile search results. It wasn’t long before it became known as “Mobilegeddon” and had e-commerce owners running for the hills. This sudden change to Google’s algorithm meant that mobile responsive sites were being prioritised in search results whilst non mobile-friendly sites faded into the background.

 

This new mobile-friendly algorithm update is not thought to be quite as dramatic as Mobilegeddon, but that doesn’t mean it won’t make an impact. The update will involve the current factors of the Mobilegeddon update to have even more drive and effect than they ever have before.

 

Google announced that the update will take place at the start of May 2016. Its main mission is to increase the overall effects of the original mobile-friendly ranking signals. It will be a gradual rollout at first, targeting non-mobile sites and pulling responsive ones towards the top of SERPs. Professionals in the industry remain unsure as to whether or not this update will take weeks or even months before we begin to see any noticeable results.

 

Since the mobile-friendly algorithm works on a page-by-page signal basis, it is likely that it will take Google time to complete the assessments. Whilst this new update won’t be as dramatic as the Mobilegeddon last year, it will still have a considerable effect on non-mobile friendly sites.

 

Worried that your site will be affected by Google’s recent mobile updates?

 

Get in contact with RYCO, today to discuss your options:

Newry  028 3026 1861

Belfast 028 9099 8106

Ryco Marketing – the responsive web design experts based in Belfast and Newry

Instagram for Business

15 Tips to Use Instagram for Business

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There are over 400 million active users on Instagram each month (over 20% of internet users). It’s a great way to connect and engage with your customers. Knowing how to use this app for marketing purposes (Social Media Optimisation) can help to increase customer engagement, brand awareness and generate online sales.

But how is it done?

Isn’t it enough to make a business account and post a few relevant photos every now and again?

Unfortunately, it’s not that simple. To give you a helping hand, we put Instagram under the DMM (Digital Marketing Microscope) to find out exactly what works for businesses…and what doesn’t.

Here are 15 ways to market your Business on :

 

1. Get the Basics Right

Before diving into the deep end you need to make sure your account uses an appropriate username. If your brand name is already taken, don’t lose hope. Choose an alternative that links to your business. Don’t forget to include a descriptive bio and a link to your main website. A branded photo is another necessity. Connect your Instagram account to your Facebook Business page to get the best out of both worlds.

 

2. Don’t forget to use Hashtags (#)

Hashtags may originate from Twitter, but Instagram has perfected the use of hashtags for business and marketing purposes. The good news is that there is no character count limit, so you can use as many hashtags as you like. Don’t overdo it though!

 

3. Brand Specific Hashtags

There’s no point throwing out just any old hashtag. Use relevant and brand specific hashtags to target the right audience. Try using your company’s name as a hashtag to get people talking about your brand. It’s also a good idea to use different tags for individual marketing campaigns. This will help to promote your business.

 

4. Jump on the Hashtag Contest Bandwagon

In addition to using trending hashtags to stimulate traffic flow, users can take advantage of Instagram’s Hashtag contests. This involves starting a hashtag trend where your followers upload photos with a specific hashtag. These contest entries are then displayed in a type of photo gallery to help you vote for your favourite entry. It’s a great way to encourage viewers to engage with your brand. You can also offer an award to the lucky winner.

 

5. Engage with your Followers

If you’re followers aren’t engaging with your posts as much as you’d like, consider making the first move. Share your followers posts and photos posted on your own social networking sites. This shows that you have not only seen their posts, but you appreciate the time they have taken to engage with your brand.

 

6. Like, Comment and Respond!

Nobody likes to be ignored. Turning a blind eye to your followers is a huge mistake. Make sure to pay close attention and acknowledge your customers by liking their photos, commenting on related product photos and responding to any comments left on your photos or posts. This shows your customers that they are important to you and it also raises your credibility as a trusted brand.

 

7. Post Creative Photos

Take advantage of Instagram’s creative features. Enhance photos by experimenting with different angles, lighting techniques and filters. Update your account with creative photographs to grab people’s attention and encourage them to double tap your pics.

 

8. Use Videos to Entice Viewers

Learning how to use Instagram for business means making the most out of both photo posts and video updates. Instagram allows users to post 15 second videos. This is a great way to showcase your business in a new light. Make product videos of your products or services in use to share with your followers.

 

9. Make it Personal

People trust businesses with personality. Post uplifting and laid-back videos of your staff members to make them seem more real. Customers like people they can relate to. You don’t want your business to look as though it is a building of lifeless robots – make your Instagram posts personal to generate interest.

 

10. Use Instagram to Create Pre-Launch Momentum

Before launching a new product, Instagram is a great way to build excitement and momentum. Release tease videos with sneak peek glimpses into the new release.

 

11. Don’t be Afraid to Ask Questions

Get people talking about your products or services by asking insightful questions. Find out what customers think about your products by asking them when was the last them they used your product and ask them to post a photo of it in use etc.

 

12. Host Events

You can use Instagram for Business by spreading word about an upcoming event. For example, hosting an Instagram meet-up can help engage your customers with your brand even further. This is also a great way to meet potential customers. Don’t forget to promote a hashtag for any events hosted by your business.

 

13. Keep your Updates Consistent

Make sure that your Instagram for business account is updated with posts on a consistent basis. Don’t let it gather dust. Even if you don’t have many followers, it’s better to keep posting to build brand awareness.

 

14. Monitor Results

You can use analytic tools to monitor your Instagram results and progress. This will help you to keep track of likes, comments, followers and the overall effect of your Instagram account.

 

15. Stay Alert

Instagram for Business trends come and go as fast as lightning. A post can go viral in just a few minutes which is why it is important to keep on top of these new and exciting trends while they last. Improve your posts as your follower base grows and don’t be afraid to try new and creative ways to connect with your followers.

 

 

eCommerce Store web design belfast

What do Customers really want from an E-Commerce Store?

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How often have you felt overwhelmed by the continuous stream of “eCommerce trends” put forth by thought leaders, industry publications, external stakeholders and even your own team members? It’s enough to give even the most collected business owner a pounding headache. Whilst the majority of this advice is probably quite useful, it derives from people “on the inside” and not from the most important advisers – your customers.

Who knows what E-Commerce customers want from an online store better than the customer themselves? Paying closer attention to them can give your eCommerce store that extra dose of fuel it needs to please customers and keep them coming back for more.

Ways to Learn more about your Customers:

  • Feedback Boxes
  • Following User Activity via user journeys and heat maps
  • Usability Tests
  • Reach out Directly
  • Online Surveys
  • Post-purchase survey emails
  • Onsite fly-in-polls

Now that all of that is out of the way, it’s time to get stuck into the good stuff. Here are the things customers want more than anything from their e-commerce shopping experiences:

Personalised and Clever Shopping Recommendations

Provide your website visitors with personalised shopping experiences to increase the likelihood of a full sales conversion. Gathering insights about your customer’s shopping habits can help you to catch their eye with relevant offers, related promotions and visual emphasis on the items most likely to be of interest. Customers prefer this kind of online shopping experience because it saves time and gives them new purchasing ideas. In fact, 54% of customers prefer to engage with an eCommerce store that caters to their individual preferences and personal tastes.

Access to Honest Customer Reviews

People appreciate honesty. When your website only shows the positive reviews and keeps all of the critical ones hidden, people will know there is something up. No website can be that good, right? Plus, it makes it look as though the reviews that you do show on site have been intentionally generated. Instead, publish user product reviews on your eCommerce store to improve your site’s credibility and trustworthiness.

Free Shipping Available

Who doesn’t like free shipping? There’s not much worse than hitting the “continue to checkout” button, only to find that the cost of delivery is nearly as high as the item you want to purchase. Paying for shipping is one of the main disadvantages of online shopping. Why pay extra online when you can probably find a similar item a lot closer to home? This is where qualifying for free shipping opportunities come into play. Interestingly, 68% of online shoppers admit that they would increase their order total in order to qualify for the free shipping deal. By offering free shipping to consumers when they reach a certain bench mark cost, you’ll attract a lot more customers.

Easy Product Returns

Shopping online means relying on pictures, videos and size charts etc. to determine if the desired product is right for you or not. Once it arrives and you find that it does not meet your expectations (perhaps it doesn’t fit or the online store delivered the wrong colour etc.), you may wish to return it. The rules and regulations surrounding product returns varies from store to store. The more difficult the return policy and process, the less likely it is that a browser will make a purchase. 65% of online shoppers say that they are more likely to buy from a site offering free returns. Make returning items as easy and hassle-free as possible for your customers. Broadcast this on your site and make buyers aware of how easy it is to return items.