E-Commerce is the single fastest growing retail market in Europe. 78% of the entire population have made at least one purchase online via an eCommerce site such as EBay or Amazon etc.
But what makes a successful eCommerce site propel whilst others plummet? Any eCommerce store can grow in success – you just need to know how to get it there!
Here are 15 things every successful eCommerce store has in common:
1. Responsive Design
It’s no surprise that mobile devices have quickly become the main internet portal for millions of users around the globe. In fact, mobile devices are expected to generate 68% of all internet traffic by 2017. Successful eCommerce sites are responsive, meaning that they operate across all devices including mobile and tablet. Google even favours mobile-friendly sites over non-responsive designs, so if you want your eCommerce store to succeed the first step is to get it on mobile.
2. Smooth Checkout Process
Customers prefer a smooth and hassle-free checkout process. Studies show that the most sales online come from eCommerce stores that allow customers to complete a purchase without having to register. Simple forms without any distractions or unnecessary “gibber jabber” are more likely to persuade a customer to complete a purchase rather than making them register for an account. Keep the checkout process smooth and clean!
3. Flawless Product Pages
Product pages should be clear and straight to the point. Sites that offer various sorting options tend to show an increase in sales. For example, many shoppers like to sort product pages by price, size or popularity. Another great feature is the ability to view a different number of products per page. Many shoppers enjoy flicking through countless product pages as part of the online shopping experience, but others prefer to see products in larger batches. HD quality images are also more likely to grab people’s attention, especially when it comes to online retail.
4. Social Proof
People are more likely to trust a site that isn’t afraid to show off their reviews and testimonials – good or bad! Using social proof is a great way to add a sense of authenticity and credibility to your site. Popular eCommerce sites, such as Amazon, include reviews on each of their products. This helps customers to gain a better insight into the product, helping them along in their decision making process. This can also be accomplished via Facebook or Twitter etc. Facebook mentions can do wonders for your site’s performance, so encourage your followers to leave feedback as much as possible.
5. Sense of Urgency
How many times have you been convinced to buy a product online because there was only one left in stock? Successful eCommerce sites are genius’ when it comes to creating a strong sense of urgency. They do this in order to create the “fear of missing out” in their customers, which inevitably convinces them to complete a purchase. You can do this with various limited time only offers or by using count downs for certain products and offers etc.
6. Quality Product Images
When it comes to product images, it’s not just about the high definition. Your product images should present the item in an honest and truthful light. This means that you should never use fuzzy or highly pixelated images. The photographs MUST be true to the product or you will receive a lot of returns and negative reviews as a result. Incorporate a wide range of angles or better yet, a short video of the product in use to give customers a clearer insight.
7. Site Search
Websites offering site search allow customers to find products in a few short seconds. This saves a lot of scrolling time, making the buying process a lot simpler and user friendly. It’s also a great way to navigate a site, simply type in your search keyword and you will find the associated products within seconds. A website that has mastered the art of site search is of course Amazon and EBay. These sites make the shopping experience enjoyable, easy and efficient for their users.