SEO Northern Ireland Archives - Ryco Marketing UK

SEO Northern Ireland Archives - Ryco Marketing UK

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Crafting content that is SEO compliant

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To gain maximum advantage from your marketing spend your site must be clearly visible to the public, which essentially means that it should be ranking in the top pages of the Search Engine Ranking Pages and preferably Page one. It is not just good enough to reach that coveted position but is necessary to sustain it as a proof of your sites integrity and authority. We are reminded continuously by SEO Belfast experts of the ever present need for SEO friendly content that Google bots can crawl and reward for its authenticity by sending it to the Search Engines for superior rankings. Google’s goal, since the roll out of Penguin and successive algorithm updates is to provide all internet users with a fast and effective search service. Websites should be compliant with the clear algorithmic guidelines in terms of creating better content. Google is making every effort to get websites to provide the best experience possible for all users, offering fast search queries so that potential users/customers can find what they are looking for in as few clicks as possible and be converted quickly with no other distractions. Content is a crucial element in providing  that ultimate online experience which feeds directly into the E Commerce site owner’s goal of user conversion and increased ROI. Creating great SEO friendly content will enhance your site’s capability of climbing the rankings in SERPS and here are some technical pointers  to crafting that all important rich optimised content.

It is proven that organic is the best pathway to top Google rankings – so when writing content take cognisance of the following suggestions:

  • Ensure that you include clearly visible Keywords organically into the subject matter
  • Place your keywords in titles and subtitles for maximum optimisation
  • Select the most prominent keywords that promote the most search generation and create a hierarchical taxonomy
  • From the taxonomy deploy the most important keywords in both the title and subtitles
  • To emphasise your page in image searches, incorporate images with alt text
  • For more interesting content use images to create greater dynamism
  • Make more frequent use of content that is image driven as it gets much more play.It is a very plausible digital marketing ploy, especially as it sits well with viral content
  • Consciously write content that is engaging, informative and authoritative; that will permit optimal optimisation and will allow the SEARCH bots to scan and enable high rankings in the SERPS. Write ethical content with skilled digital manipulation to gain maximum visibility online and increased conversions.
  • To propel organic growth and grow conversions transparently and honestly adhere strictly to algorithmic demands
  • Promoting your brand through savvy and informative content is only part of the digital marketing equation. You need to get your readers to empathise with you as a real person so do not be afraid to engage by using amusing experiences or stories as long a you stay within the bounds of professional appropriateness.
  • Follow some practical rules when writing, especially those that have worked for other successful writers. Use the appropriate language register or style most pertinent to the subject matter and suited to your readership
  • Avoid use of jargon if at all possible and stick to the language appropriate approach
  • Keep your paragraphs relatively short and snappy
  • Dissect complex content into easily understandable ideas
  • Attach links to citations that will explain and clarify the content
  • Look critically at your work and amend as often as necessary to achieve the perfect draft
  • Cut to the chase and present the chief concepts that will engage your readership  

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEOMagento or web design questions you may have.

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Making your site search engine algorithm change friendly

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Making your site Search Engine algorithm change friendly

Whilst web developers have no control over algorithm changes or updates, they can however make site amendments to offset any possible damaging effects and safeguard it against possible penalties and the ensuing  drop in the rankings. As an ethical principle they should always adopt white hat SEO processes to protect their site against Search Engine penalties. There are however other legitimate industry appropriate practices that you can follow and implement to make your site more adaptable to changes in the SE algorithm.

The following recommendations are intended to work alongside your white hat protocols as an extended front line defence against algorithm change vulnerability:

 Monitor Keyword significance

By keeping a constant check on results and by continual monitoring of keyword effectiveness you can make certain informed assumptions about keyword validity and value. It is not wise to assume however that traffic can be increased by ranking for more keywords. That premise could hold true if keywords are distinctly different but generally the assumption is questionable. Unfortunately, adopting new keywords can have the opposite of the desired effect by diluting and diminishing the potency of your current keywords. This could result in a loss of the traffic you already enjoy – so be ready to adapt to changes in traffic induced by targeting new keywords and be prepared to amend your keyword strategy accordingly. Remember that any drop in ranking in SERP would require you to take immediate remedial action to balance the keyword effectiveness equation and reinstate your superior rankings.

Optimise long-tailed keywords

Another keyword related issue is the indifference or oversight of the importance of long-tail keywords. Managing them more productively translates into creating better conversations with your customers who are already out there looking for goods and services to purchase. Though long-tail keywords do not generate as much traffic as their more profitable correlatives, they will    give you a proportionately greater return on investment by attracting the specific customers you are looking for, thanks to the precise client specific- nature of the three or four word search terms they generate. They are also very valuable for fulfilling the requirement of businesses and website owners to have their content rank in organic searches. Consequently it is very worthwhile optimising for these keywords as competition is less than with other keywords and traffic fluctuations tend to be less as well.

 Optimise value-added less competitive keywords

Something worthy of consideration is optimising or SEO for less competitive keywords. They are less susceptible to algorithm changes and updates. For example, if twelve sites are competing for a keyword the worst that can happen should Google rehash rankings due to an algorithm update, is a drop in rank order to twelfth position. That is much less damaging than being dropped to rank in the hundreds, which is possible with keywords that have many more sites competing for them.

Refresh content on a regular basis

It is taken as read that engaging, dynamic and authoritative content should be a key factor in your digital marketing strategy. That is only the beginning of the content narrative as gaps or time delays in posting new material can reflect negatively on your website and can actually consign it to obscurity for keywords that you used to rank well for. This can even happen without any algorithm changes at all. Though it takes new posts some time to perform well in the rankings, it is beneficial in general to introduce fresh relevant content to attract new traffic. Regular postings – on a weekly or monthly basis – are better at winning credibility and  trust than a batch of new content items all posted at once.

Increase traffic with PPC

The utopian dream of free search engine traffic is just that as in reality the concept is not reliable. No one is guaranteed complete immunity from algorithm changes, however great their site or whatever protective measures they have implemented. The obvious route to increased traffic is Pay Per Click which matters to big Brands and drives revenue. It also helps you control your marketing budget spend and unlike organic can show results very quickly. PPC impacts specific consumer targeting almost at once and is a great mechanism for informing other marketing channels.

 Look for superior backlinks

Google has become much more critical of ineffectual backlinks in recent times – a stand  prefacing their current prescriptive demand for backlinks to high ranking relevant sites only. Webmasters beware – any other irrelevant backlinks to bad sites can be both damaging and costly and they can inflict severe penalties on page rankings. A vote of confidence in your site by highly rated external or internal links is a valued indicator to Google in determining your site ranking in the SERP. The quality of your backlinks are paramount in complying with Google algorithm’s demands since superb backlinks are more inclined to sustain their high rankings enabling the sustained flow of link juice to your site. It is imperative you guard against links from bad or disreputable sites. There are tools to help you assess who is linking to you. Should you come across an unwanted offending link simply request the webmaster to remove it at once.                                                             

Manipulate Social Media

Whilst traffic from Search Engines is vitally important to websites in general, it is important to recognise the need to diversify your traffic genesis or source. Though the traffic from Social sites is not targeted and conversions might be relatively low, these sites constitute a feasible and valuable flipside that can generate traffic over a prolonged period with sustained interaction and at practically no cost.

In conclusion, counteracting algorithm changes is a many faceted process. Implementing the tactics and techniques indicated above should help overcome some of the deficit exhibited by your website and lay the basis for discovering other ways of keeping your site algorithm friendly.


Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEOMagento or web design questions you may have.


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Can you prep for Google’s upcoming Mobile-first Index algorithm?

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What started with a Google announcement of a possible algorithmic update on mobile-first indexing in 2016 has developed into a roll-out of the experiment in 2017. They claim that to begin with, the effects of gradual roll-out on a small number of users will be almost negligible. Google promise to only “ ramp up” the changes if they reflect a “greater user experience”. This algorithm addition is testament to the growing number of mobile phone users and the correspondingly high increase in mobile internet use. When users search the internet for particular information on websites their behaviour indicates a growing trend towards mobile search. In reaction, Google appear to be emphasising the need for improved mobile user experience. In this algorithm they are laying the groundwork for the technical adjustments necessary to attain that optimal user experience. Designers, Webmasters and SEOs are being put on notice as regards the type of changes required to make all websites compliant. The expected knee jerk response might well reflect the fearful  reaction of these same people to the imagined  Mobile Armageddon scenario in the aftermath of the 2015 Mobile friendly ranking algorithm. The growing future impact of Mobile search upon SERPS is concentrating the minds of both Google and Webmasters. Both SEO engineers and Designers are thankful more than fearful of the advice coming from Google search experts regarding further improvement in user experience and rankings in the search pages. From a technical perspective, algorithm changes in search and rankings beg the question – how can web Developers, SEOs and Designers prepare for the expected changes and guidelines laid down by Google search?

One of the questions raised by the algorithm roll-out, according to Gary Illyes of Google, is the anomaly of websites on desk top versions having more links pointing to them than to the mobile version. Whilst working to deal with this issue, Google have warned Website owners that condensed content on their Mobile pages might affect rank. This says quite strongly that the latter may well experience some type of penalty, probably in a negative ranking context, if they do not make efforts to reinforce their material. Gary Illyes has also indicated on a technical level, that Rel=Canonical Tags may start to operate the same task performed by Rel=Alternate Tags, so embedded is this software. In reference to all of this, Google is providing advice to Website owners in advance of the roll-out of the Mobile-first index algorithm. It is basically advising them how to provide “compelling mobile experiences” in compliance with the search and ranking algorithm demands. In plain language, now is the time to optimise for both website versions in order to keep up with current user trends. The reality in search indicates that there are discernible behavioural trends showing that not only should you optimise for mobile target audience engagement but also for desktop versions. Internet user patterns suggest that they are shifting from one device to the other depending on information requirements. If this user model is to be the future in search, then website owners need to recognise the moments when users change from one to the other to strengthen SEO on both platforms in appropriate ways.

What can you do to comply with Google’s Mobile first Index algorithm?

Primarily you need to pinpoint the moments when each device ( Desk top or Mobile) is used for visitors accessing your business website. Consequently, it is essential that you optimise content for those particular moments and also optimise your website for the particular device.

Your goal as a goods or service provider is to first attract visitors to your website, then engage them sufficiently with interesting and informative content and finally convert them to the desired action through an irresistible service or product offer. You have to remember that you will only reach the desired outcome by complying fully with Google’s algorithms which are designed to enable you to climb the rankings in the SERPS. By become more visible on the Internet you more open and available to potential visitors.

In practical terms you have to be constantly aware of the need to ensure mobile-friendliness with the implementation of AMP or responsive design.

With the recognised user shift between both desktop and mobile versions it is imperative that you optimise for both to ensure equal performance.

Mobile content should be beefed up accordingly, considering how much content is recorded by Google’s Mobile-first index.

To increase ROI ( Return on Investment),  user impact signals  and call to action triggers need to be tracked and analysed so adjustments can be effected to produce the required positive user outcomes.

There is undoubtedly a growing awareness that Google is concentrating on the importance of mobile in their continuing journey towards providing optimal user experience across all platforms.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

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Future Online Retail Trends: Have they gone too far?

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Online shoppers are more demanding than ever. They want quick check-out purchases, fast delivery (you’ll get brownie points if it’s free) and exceptional customer services without any unnecessary “jibber jabber”.

New online retail trends are expected to come into play within the next five years. Here are just a few online retail trends that are likely to make an entrance sooner rather than later:


1. Brands will Know A LOT more about You

Receiving personalised emails is nothing new, we’re well used to curated email marketing ploys. However, in the next few years’, brands will be able to take it a step further. E-Commerce brands will use Bluetooth low energy technology to find out more about your shopping habits.

Examples of the kind of information recorded includes: when (and where) you browsed for specific products  and how long your spent on each page etc. This is followed up by a reminder sent straight to your mobile or email address. Some reminders may persuade you to buy the product by using a special offer you simply can’t refuse.


2. Virtual Shopping is HERE

Virtual reality isn’t just for gamers. Online stores will soon implement augmented reality to give their customers an “immersive experience”. This means that you can try on clothes to see what they will look like on you before making a purchase. Such tools will decrease the chances of returning items to the store due to wrong fitting’s etc.


3. Advertising goes Mobile – again.

Mobile advertising will be the “norm” by 2019, with desktops expected to take the back bench. Texts with relevant and highly targeted messages will be a common sight in our future inboxes.

This type of in-app advertising will improve delivery services and customer satisfaction, making it easier to get in touch with brands to make queries and suggestions etc. Mobile payments are also expected to rise to over 2 billion by 2019.


4. Have your own Digital Personal Shopper/Assistant

Most online shoppers will have their own digital assistant to help them shop online. They will be able to filter our shopping experience in a more strategic and filtered approach.

For example, if you are shopping for a pair of jeans, your digital assistant will filter out incorrect sizes and pairs that are unlikely to be of interest, leaving you with a refined and targeted line up of potential products that are most likely to appeal to you.


Contact RYCO Marketing today to stay ahead of online retail trends and get the most out of your ecommerce store.
Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing Belfastadwords PPC Belfastvideo production Belfastsocial media BelfastSEO BelfastMagento or web design questions you may have.

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How to Use Social Media for Business Development

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With over 2.1 billion people active on social media, it makes sense to utilise these online communal channels for business. People use social media for business to communicate, engage and share content. It brings forth a means by which business’ can develop a two-way dialogue with their customers. Your social media strategy and campaign will depend on the premise of your business, your target audience and the social network channel in use.

Below we have each of the big social media channels listed, along with ways in which they can be utilised to help grow your business:

How to Use Social Media for Business Development


As the #1 social media platform worldwide, Facebook can drive a traffic jam of potential customers to your business’s fan page. Cross-promote your fan page and business website by inserting a Facebook widget.

Leverage Google’s Social Search feature to have your Facebook content indexed by Google and drive traffic from search engines. To do this effectively, link your fan page to your website.

Engage with potential customers on a daily basis. Customers can reach out to you and you can even target specific groups by defining your preferred audience by factors such as gender, age, city or country etc. This enables you to hone in on your target audience.

Improve brand credibility and awareness. Facebook is a breeding ground for shares and likes. Viewers can share your Facebook posts with their friends, spreading and displaying your brand’s name in front of their connections.

90% of Facebook users expect businesses to have a Fan Page, emphasizing how important social media for business can be. Whilst most don’t appreciate business’ trying to sell to them on Facebook, you can still connect and strengthen customer relations via Facebook. Post relevant and persuasive content to drive clicks to your main website.



Twitter accumulates over 500 million Tweets each day. It’s a quick and easy way to connect with customers in a social environment rather than a serious business one, which many people find uncomfortable and off-putting. Many business’ now use Twitter for branding.

Gain valuable customer feedback and insights to help further improve your services or products. Listen to your customers and they will appreciate you for it.

Market your product or services to thousands of potential customers with a simple persuasive tweet. You can also utilise Twitter to keep your followers updated with your company’s latest news or achievements etc. Spark interest with promotions and coupon code giveaways.

Promotional and business tweets are just as likely to go viral as a cute Panda video. This can lead to an increase in sales and ROI.

Twitter is a great way to improve brand loyalty. Engaging with your customers via Twitter and helping them with any queries they may have, will increase their loyalty for your brand. They will be more likely to follow you and re-tweet your content.



Google+ may not be as popular as Facebook, but it would be foolish to ignore it and its 363 million users. Content posted on Google+ is indexed instantly. You could say Google is a little biased here, but who cares when it will do absolute wonders for your SEO efforts? Google+ can be used to rank your business higher in search results, so it’s definitely worth the time!

The Google+ Business Page is one of the main influential ranking factors when it comes to Google’s local search results. By having an active Google+ account posting relevant content regularly, you will see your business climbing the list of local search results.

Collaboration opportunities are available for free. These include video chatting with colleagues and customers via the Google Hangouts feature.

You can have your message reach the right audience with a simple click. It’s an easy way to share content to the right people. In fact, the +1 button is hit 5 billion times per day! So feel free to promote brand awareness, advertise promotions and speak to thousands of potential customers.

Improve B2B marketing with Google+. You can use this channel to engage and establish relationships with other businesses and potential customers. Google’s SnapKnot tool is excellent for B2B marketing as it has an impressive member conversion rate.



As a professional social networking channel with over 347 million registered members, LinkedIn is the ideal place to search, find and promote business and marketing opportunities.

Generate new leads by making connections. Joining relevant LinkedIn groups in your industry can also help to not only spread brand awareness, but to make contact with valuable like-minded individuals who may be seeking your services.

Connect with potential clients and even customers by making personal contact with them. Create personalised messages, avoid seeming too “sales pitchy” and speak to the individual.

LinkedIn can make you and your business easier to find. Implanting a social strategy via LinkedIn will help to gather more quality leads. The possibility of creating inbound leads is more consistent with LinkedIn than with other social channels because it focuses on business above all else, making it perfect for B2B marketing especially.

Build brand credibility and awareness by hosting a LinkedIn event. This will help you to gain more leads by inviting LinkedIn influencers to attend.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

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Google Confirms Changes to Ad Positions on Desktop Search Results

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Google has confirmed text ads will no longer appear on the right sidebar of desktop search results. The giant search engine broke the news of this drastic change on 19th February 2016. Rather than appearing at the top, bottom and right side of search results, ads will be positioned above and below them instead.

In addition to this, the number of text ads shown above organic listings will be increased to four, not three. This will occur for those considered to be “highly commercial queries”.

Advertisers are dying to know how these sudden changes to ads on desktop search results will affect their own ad performance. Factors such as CPC (PPC), CTR and average position etc. are at the top of the growing list of concerns executed by online advertisers.


Here’s what Google has confirmed so far about the recent changes:

·         Text ads will no longer appear on the right side of desktop search results.

·         For “highly commercial queries”, four text ads will be served above search results instead of three.

·         A maximum of seven text ads will be displayed on a SERP.

·         No more than three text ads are to be shown below SERPs.

·         Relevant queries will display Knowledge Panels and Product Listing Ad Blocks on the right rail of SERPs.

·         All of these recent changes and updates will be implemented worldwide (regardless of language), on both and each of its search partners. These changes are permanent.


Should We Have Expected This Shift?

Back in 2010, when Google first began to test the notion of four ads shown directly above search results it appeared to be just that, a notion. However, those experiments continued for an additional several years. So, should we be kicking ourselves for not seeing these changes coming sooner?

No, not exactly.

Whilst slight changes were seen by users in the past, this was by no means expected to be permanent. In the beginning, Google experimented with simple mortgage queries. Users noticed that instead of having three ads on top of their organic results, there were four. In some instances, no ads appeared in the right sidebar whatsoever. This was perhaps the first clue that there were bigger changes to come.

So why didn’t any of us see it coming?

Google denied these changes were going to be permanent. As a result, people turned their attention elsewhere and desktop ad changes were put away in a tiny box at the back of our minds, never having to be dealt with. That is, until Friday 19th February happened.


More about Highly Commercial Queries

Highly Commercial Queries (aka, the ones where four ads will show instead of three) are seen by Google as being queries where the user is intent on making a purchase. For the time being, this is unlikely to affect ad tests in Knowledge Panels or Product Listings. Instead, Google will continue to run various experiments in Knowledge Panels and with Product Listing Ad layouts, despite the recent changes to the right rail of SERPs.


What Does all of this Mean for CPC?

Many are worried that the cost of CPC will rise as a result of there being less ad space available. However, there may not be as much interest to place ads at the bottom of organic search listings as there were for having ads on the right side of SERPs. Until more data is available on the subject, we can do nothing but speculate according to prior knowledge and the information that Google has currently provided us with.

We can guarantee, however, that advertisers running bid-to-position strategies are likely to need to make relevant updates. These updates may cause an auction fluctuation period. This will settle once advertisers become accustomed to Google’s changes to ad layout on desktop search results.

Keep an eye on our blog for more updates as this story unfolds.


Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.



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10 SEO E-Commerce Rules your Business Should Abide By

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SEO should be at the top of your business’ online strategy. You need it to build a firm customer base, boost organic traffic and climb the search engine ladder. But for an SEO strategy to work, you need to learn what NOT to do.

Follow these 10 SEO Rules to avoid being smite by the big guy…who in this case, happens to be Google.

10 SEO E-Commerce Rules

1. Don’t Use Duplicated Content


In the digital sphere, stealing content is a crime against Google. To avoid penalisation, evade duplicated content at all costs. Ensure that your site uses original, relevant and useful content. Don’t bombard your web pages with pointless jargon.

Develop high quality content strategies and update your content regularly. An on-site blog can help with this. Google will punish sites that don’t abide by this rule, so take heed and listen.


2. Don’t Cram Keywords


Yes, your website needs relevant keywords to attract customers. However, this doesn’t mean it’s okay to stuff your content with them. In the past, cramming keywords into the content of your E-Commerce site may have helped your sites performance. But times have changed and you need to keep the number of on-site keywords to a minimum.

Only use relevant keywords that will help search engines see the value of your site. Avoid cramming keywords as this will be seen as an attempt to fool Google’s algorithms.


3. Don’t Use Black-Hat SEO


The battle between Good and Evil has been going on for centuries. On the internet, this battle is alive in the form of White Hat and Black Hat SEO strategies.

Avoid the dark side and try to use white hat SEO tactics to improve your website’s performance. This will help to make your website more valuable and relevant to users. Your site will be more likely to perform better as a result.


4. Don’t Include Too Many Ads


A good user experience means giving customers what they want. If your website is crowded with ads, this can be extremely irritating to your site’s visitors. Loose and “scrawny” content alongside all these ads is even worse.

Make sure that your site keeps ads to a minimum. Google will pick up on low quality content, which does not bode well for its online performance.


5. Don’t Install Hidden Text


Many sneaky business owners have tried to hide SEO text from the Google bot. These tactics include putting white text on a white background with the aim to show different text to site visitors and Google. However, this method of improving organic traffic will not work as well as you might think.

Algorithms can detect cloaked and hidden text. This results in the immediate drop of your site down search results listings.


6. Don’t Use the Same Meta Descriptions and Title Tags


Avoid using the same title tags for each page of your website. Focus on the specific details, services or content included in specific web pages.

If you use the same title tags throughout your site, this can prove to be damaging towards your SEO efforts. The same goes with meta descriptions. Make them unique and persuasive to encourage viewers to click on your link.


7. Don’t Choose Link Quantity Over Quality


Too many websites are focusing on how many links they have rather than the quality of these links.

A single link from a high performing blog for instance, can do wonders for your site. Whereas having many links from low quality directory links won’t do you any favours. Google sees high quality links as a reliable measure of website quality.


8. Don’t Create Microsites


Once upon a time (before the Panda algorithm came along), the creation of microsites were used to boost rankings and traffic. The sites usually contained thin content and where used to link back to the main site.

However, Google’s Panda algorithm update has swept these mini sites off the face of the internet, making them completely redundant.


9. Don’t Use Link Farms


One of the best SEO tactics is to have links coming to and from your website. You’re more likely to get noticed if your content includes links. These should be from outside sources such as quality blogs or social media pages etc.

However, this only works if it happens organically. Never use link farms or link-swapping methods which will trigger a red flag, resulting in the possibility of finding yourself on Google’s black-list


10. Don’t Spam Customers or Google Maps


Spamming will send you so far down the ranks that it would take God himself to pull you back up into the first page of search results. Just don’t it. Also, don’t bother creating a false listing on Google Maps either.

Many businesses have done this AND paid the ultimate price for it. This is seen as an attempt to fool Google, which (as you probably gather from the other 9 rules) will result in the harsh punishment of your website.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

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Why is My Site Not Seeing Immediate SEO Results?

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The main purpose of SEO is to drive high quality traffic to your website.

Why is My Site Not Seeing Immediate SEO Results?

Speedy SEO is Suspicious

Google does not take too kindly to links that have gained remarkable popularity in a short space of time. This flares up a red flag warning that there could be something more devious going on.

Now, that’s not to say that lots of links will send your site to the dumpster. It’s all about finding the right links and avoiding “link spam”. This is why an SEO provider will gradually build links instead of gathering hundreds for you at once.

Unnatural links to your site doesn’t look good, especially not to Google who can hit you with a penalty.


Building Quality Links is Time Consuming

Finding backlinks with authority is a time consuming and often difficult pursuit. The main aim is to find links that will help boost your site’s ranking. To find these hidden treasures, the usual process involves creating a type of database. This should contain all the links connected to the top pages ranking for your chosen keywords.

Having this information is just one step towards discovering and obtaining credible backlinks. Only those with enough authority can boost your sites rankings. However, this takes time because most high quality sites are already undergoing heavy use.


Eying the Competition takes Time

Analysing your competitors requires a great deal of time and effort. Most of your competitors who rank well have been working on their business for years or even decades. The problem lies with getting your site on the same level as your toughest competitors.

Your competitors have probably focused on the best performing keywords, making the competition for these even more difficult. Overcoming this and similar competitive issues takes time.


Getting Everything Together – a Team Effort

Obtaining necessary information and content from site owners can drag out the process. Procuring links can be done in different ways. These include guest posts, link bartering, content creation, paid link placement, site creation etc.

Gathering all this can take time because there could be many people involved which could lead to delays in obtaining the required data.


Changing Algorithms

Google and other search engines are constantly changing their algorithms and SEO needs to change with it. The Penguin and Panda updates are the most recent and dramatic of Google’s updates.

Sites have either stayed the same, dropped or climbed as a result of these and other changing algorithms. Therefore, it is important that your SEO keeps up with these changes.

For more information on search ranking factors that were important back in 2015 view SEO MOZ Ranking Factors.


Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

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Algorithms: How to Stay on Google’s Good Side

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Over 40,000 search queries transpire on Google every second. That’s over 3.5 billion searches per day! It’s become a shared theory that if you have a question, Google has the answer. This search engine seems to be an all-knowing entity, but where does it get its power from?

Does it have access to a secret pool of wisdom?

Is there an alien base unit hiding at the Google HQ feeding out info to the giant search engine?

Nope, not even close.

syour queries into answers. Each of these algorithms rely on over 200 different signals to best judge which web pages contain the most relevant data.

So, how can you make sure Google’s algorithms pick up on your web pages?

Remember those 200+ signals we discussed before? Those are the secret ingredients of algorithms. In their core essence, they are basically a range of unique ranking factors.

Below we will go through 10 of these important ranking influences:

1. Domain Existence Period – Google can predict the legitimacy of a domain judging by how long it has been used. Valuable domains are usually booked years in advance whilst the less beneficial ones fade away. The expiration date plays a huge role in determining a domain’s legitimacy.

2. Keywords in Domains – Keywords in a domain shows that the webpage is relevant. Google hasn’t been favouring this one as much as it used to but it is still effective. If you are going to do this, try to have your keyword appear as the first word in your domain because this gives your page an advantage.

3. Content Length – The longer your content is, the better. Google favours web design that uses more words because they offer a wider pool of information and are seen as being more relevant.

4. Keyword Density – This is a tricky one. You don’t want to go overboard with keywords but you still want just enough to grab attention. Google uses keyword density to evaluate a website’s topic.

5. Page Loading Speed – Google uses the time it takes for your page to load as a factor towards ranking. A page’s code and file size are just two components measured by Google’s algorithms to help determine the speed.

6. Duplicate Content – Avoid duplicated content like the plague. This can have a seriously negative impact on your website and it’s search engine ranking placements.

7. Optimised Images – Images play a role at determining how relevant a webpage is to the search query. Make sure that your images are optimised and include a file name, alt text, title, description and image caption.

8. Outbound and Internal Link Quality – The links connecting to and from your website are important. With regards to SEO, linking to high quality and influential sites will help to establish credibility and trust signals to Google. Internal links are also essential to Google’s algorithms. Internal links from sites with low PR or none at all won’t do your site any favours.

9. Usability – Your site must be user friendly. The main content should also be immediately visible. These are the sites that tend to rank higher on Google’s search results.

10. Mobile Optimised – Google ranks sites that are optimised for mobile higher than others. If your site is not mobile friendly, Google may penalise it in mobile search.

Follow these SEO guidelines and you will have a better chance of staying on the good side of Google’s strict algorithms. Algorithms change all the time though so it is important to change right alongside them to stay on the top of search results.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

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Want to Boost Conversions? Ask yourself these Questions First!

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What should I do if my website is generating traffic, but visitors aren’t converting? We hear you. It’s a frustrating problem for any business to endure, but an easy one to resolve.

Instead of looking to your competitors for the solution, you should start a little closer to home. You may be surrounded by a dedicated team of intelligent individuals, but how much do they really know about optimising a website?

Are any of them ecommerce specialists?

Do they understand how to fine tune SEO campaigns to adhere to the constant changes of search engine algorithms?

If you’re running an ecommerce business, it helps to seek out professional advice from an ecommerce specialist. Whilst your employees may be geniuses in their own fields, it takes a different kind of genius to optimise an ecommerce website.

Before putting the life of your entire business on the line, you might want to ask yourself the following questions:


Are your CTA’s Attention Grabbing?


A CTA is a Call-to-Action trigger. It can be in the form of a button or a piece of text that provokes a visitor to “click!”

The secret to a stop-what-you’re-doing and pay attention CTA is simple. Use words that ignite interest in your audience and tells them exactly what to do next.

Your words must be action-orientated and concrete.

A direct statement such as “Click the Button Below” or “Buy Now” will encourage visitors to convert.

Give them a little nudge in the right direction and they will respond quicker. You can do this by implementing the fear of missing out. For example, “On Offer for a Limited Time Only” or consider including a countdown clock that will get shoppers reaching for their wallets and purses a lot faster.


How Easy is your Product Page to Navigate?


Shoppers are busy people. A confusing product page design is frustrating to customers. They want clear direction, not unclear labels and multiple tabs etc.

A poorly navigated product page will encourage shoppers to give up on their will to splurge. Avoid this clutter and stick to a simple design.

Use relevant information and forget excessive blocks of text that don’t explain your service. Make it easy for customers to navigate your product pages and you will see a rise in sales.


Can Customers Trust your Website?


To improve your site’s credibility, incorporate examples of social proof on your ecommerce website.

You can increase sales by 34% just by including real testimonials for visitors to read. This helps to build trust in your brand and shows that other shoppers have purchased your goods in the past.

Reviews allow customers to gain a deeper insight into the products or services offered. Social proof can do a lot for your ecommerce website, so make sure that you don’t let it slip off the radar.


Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

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E-Commerce Mistakes that can Damage your SEO Efforts

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If you thought that optimising your eCommerce site would be a piece of cake, you’re sadly mistaken. It is much more difficult to optimise an eCommerce website than it is for a simple blog or a 3-page website. Yet that’s not to say that it is impossible to achieve – you just need a helping hand.

E-Commerce websites with a large number of product listings require more attention to detail. This is because of the constant shifting of these products on and off the website. Constant changes such as this, can prove to be problematic with regards to SEO.

So, how can you improve the SEO of your eCommerce site?

The first step is to fix any present errors. To help with this, we have compiled a list of the most common SEO mistakes to AVOID (you can thank us later).


Mistake #1 – Using Manufacturer Product Descriptions

Manufacturers distribute product descriptions to online retailers who sell their products. It can be tempting to use the descriptions provided, but this won’t do your site any favours. Upon scanning your website, Google is alerted to the presence of duplicate content. This ensures that your site is dragged down the rankings. It might even get banned altogether from search engines if Google sees fit.

The solution? Create unique and compelling content. Yes, it may take some time, but in the end it will be worth it. A website containing unique product descriptions ranks higher. It’s as simple as that.

In some cases, there may be some products for which you are unable to write unique content for. Reasons for this include products that will be exiting your inventory soon. For products like this, it is better to take them out of search engines altogether. You can do this by putting a ‘No Index’ meta tag on these product pages. If you write unique content for only half of your products, search engines may flag your site as spam. It is better to keep your website as search engine friendly as possible.


Mistake #2 –  Missing Product Descriptions

This is a major error across a wide range of eCommerce sites. Pictures is a must, but it is also important to include an adjoining product description. Keep in mind that Google is blind to images. Search engines need content to read and analyse. Without content, your website will be swept under the rug. A product page without any text will not have a chance of reaching anywhere near the top 10 results of a search query.

Use descriptive text when writing product descriptions to increase customers interest in the product. Never copy content from another website. Do this and search engines will penalise you.


Mistake #3 – Failing to Optimise based on Keywords

Be aware of your target audience and your keywords. Use keywords that people are searching for. Make sure to include these in your product descriptions, title pages and headlines. The more specific your keywords are, the better. A few tips to better optimise product pages is to use brand names and model numbers. Many shoppers know exactly what brand and item that they wish to buy. Give them what they want and make their shopping experience as convenient as possible.

It is also a common mistake among eCommerce websites to neglect the image alt tag. Try not to forget this little golden nugget which helps search engines to see your images. Another big error is to overload your pages with repetitive keywords. Keep them to a minimum!


Mistake #4 – Absence of Keyword friendly URLs

Lack of keyword friendly URLs, otherwise known as “speaking” URLs, is a huge eCommerce mistake. It basically refers to the name of the product being present in the URL address. This is extremely important for SEO. A unique URL helps your pages to stand out. It’s advised to create unique URLs for each of your products. One advantage is that it makes finding your products easier for the customer because the URL tells users what to expect before landing on the associated page. This sets your website apart from the rest and makes it appear more reliable and relevant at the same time. You can also get lucky with keywords and anchor links because the chances of another website picking up on your URL and re-posting it increases.


Mistake #5 – Missing Product Reviews

Product reviews make a website more trustworthy and credible. 70% of online shoppers read product reviews before deciding to make a purchase. A website missing product reviews will be quickly replaced with one containing honest and useful insights. By having reviews enabled on your website, it will be much easier for you to climb to the top of search results. Reviews also help to create unique content for your online business and it keeps the product page ALIVE.


Don’t let simple mistakes like these stop your eCommerce business from climbing the search results ladder.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

Get in Touch!

Newry  :  028 3026 1861  |  Belfast  :  028 9099 8106

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The Top 8 SEO Trends of 2016

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The new year has begun and with it comes significant shifts in the way SEO influences search engine rankings. As an online business, you must adapt your SEO strategy to better accommodate these changes. Fail to do so and you will be placing the success of your entire company on the line.

So which SEO trends can online businesses expect to see during the course of 2016?


1. Internal links

2016 is the year to optimise your link structure and page information to make things easier for users to navigate your content. The use of internal links, particularly on high-ranking webpages, has increased significantly over recent years. Your online business should make the most out of this trend if you want to see a steady climb in conversions.


2. Mobile-Friendly

A responsive design is crucial, especially if you intend to reach mobile users on the go. Sites that are optimised for mobile rank higher on search engines than those who have yet to jump on the mobile bandwagon. To benefit from this ‘digital movement’, your site should be responsive in terms of design and interaction. Having an app in place is also extremely awarding, especially where SEO is concerned.


3. Conversion Rate Optimisation (CRO)

Where would ecommerce be if it weren’t for CRO?

Whilst the basic SEO tactics reel in the traffic, conversion rate optimisation is needed to convert these visitors into paying customers. 2016 is set to use CRO in a more sophisticated and fine-tuned manner.

Web tracking in Google Analytics will also become a necessary and common procedure to help web managers better understand their customers and learn which CRO tactics are most effective.


4. Speedy Loading Times

A slow website will be abandoned by impatient users. Nobody is going to sit around and wait for a site to load when they can simply click on a faster option instead. Not only should your pages load fast on desktops, they should also load quickly on mobile devices. Use Google’s PageSpeed Insights tool to learn more about how your loading times compare to others. 2016 is all about speed!


5. Keyword Research

Businesses must perform keyword analysis in order to find out what are the best words and phrases that are currently being used by internet users who are actively seeking their specific products or services.

In 2016 the easiest way to carry out such research is to use tools like Google’s Keyword planner that will reveal the most relevant keywords (those most likely to generate traffic). It is also wise to structure your website content around these keywords to help gain further interest in your business. Avoid overloading your content with keywords however and instead slip them into the body of the text as naturally as possible.


6. Optimal Content Structure

Providing your users with a good user experience is very important. For this reason, it is advised to ensure that your website’s content is logically structured. Trends in this area include content that has been broken up into more manageable sections by using bullet points, for example. Interactive elements will also play a huge factor towards achieving those top ranking positions in 2016.


7. Tidy Mobile Ads

When it comes to ads on mobile-optimized content, less is more. Mobile pages show fewer ads for obvious reasons and it seems to be that sites with few ads rank higher than those overflowing with too many. Keep your ads to a minimum!


8. Guest Blogging

Blogging is an effective content strategy for reaching your target audience and improving brand credibility etc. Content marketing is of course extremely important. Content in 2016 will be most successful when it is published in a comprehensive format that provides value and relevant information for its users. It is also worth gaining a proper distribution strategy for your content to achieve additional traffic, links and social shares etc.


So there you have it, the most ‘trendiest’ 2016 SEO movements that will have a huge impact on your online business over the next 12 months. Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

So what are you waiting for? Give us a call today on: 028 3026 1861

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3 of the Most Common SEO Mistakes to AVOID

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SEO will either send your e-commerce website skyrocketing to the top of search result pages or send it plummeting to the bottom of the barrel. Don’t let your e-commerce website fall victim to common SEO pitfalls which will not only drop your rankings but can drop your online revenue.

Here are five of the most common SEO e-commerce mistakes that are best avoided:

1. Un-Optimized Product Pages

Changes to the site, such as adding new pages or products, can dramatically influence your organic search engine performance. One of the biggest SEO errors made by e-commerce sites is having poorly optimised product pages. For example, having no product reviews, missing image ALT tags, low quality content and poor keyword targeting are all factors that make up low ranking product pages.

Product descriptions play a huge part in the buying process. After all, people rely heavily on detailed descriptions before deciding to make a purchase.

So where can you go wrong with your product descriptions?

Using the manufacturer’s product description is the most common mistake that e-commerce sites make. This description is likely to be used by dozens of other retailers who also sell the same product, thus resulting in duplicated content. This is a huge disadvantage for e-commerce sites because search engines rank pages containing copied content extremely low. Writing unique product descriptions for each of your products may be time consuming but it will solve this problem and improve your website’s SEO.

2. Incorrect Keyword Research

Your website will only appear in search engine results if it uses relevant keywords. It is important to carry out proper keyword analyse and research to define which words will best benefit your business. Relying on broad keywords such as “Laptops” will help drive basic traffic to your site but you may want to target a more specific audience to drive solid sales. For example, if you sell specific laptop brands such as Apple, Lenovo or DELL, you can include these as keywords in order to reach searchers who already have a clear idea of the product that they want.

Failing to use both broad and specific keyword targeting appropriately will only result in your potential traffic being drastically narrowed. Long tail keywords should not be neglected. Make sure that your keywords target specific products and try to include relevant information such as brand name, colour, size and model number.

3. Sites that can’t be indexed

A website must be indexed before it can appear on search engine result pages. A search engine has its own ranking algorithm which web pages must adhere to if they wish to appear on Google, Bing or Yahoo, for example. If your ecommerce website cannot be indexed properly, it simply won’t make it onto the list. Some of the most common reasons why a website can’t be indexed include using too many images with important text embedded (search engines cannot read this text) and flash animations.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

If you are worried that your e-commerce website may contain potentially harmful SEO mistakes, contact RYCO Group today for the solution at 028 3026 1861

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Local SEO Success Checklist – Tick them off as you go!

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Since Google’s ‘Pigeon’ update first spread its wings over a year ago, businesses (both big and small) have seen it as a unique opportunity to fine-tune their SEO techniques according to location. The main focus of the Pigeon algorithm update is to provide more relevant, useful and accurate search results.

According to Google, businesses who adapt local SEO techniques into their existing strategies, automatically improve their distance and location ranking parameters. For businesses aiming to target local customers, investing in local search engine optimisation tools will enable you to reach the top of local business listings on search engines and subsequently improve the visibility of your store.

…Think of local SEO as a checklist to success:


1. Relevant and Unique Landing Pages

Each store should have its own original landing page, optimised with relevant content. An effective store landing page will include localised SEO elements such as:

  • Services/products provided by the store.
  • Opening times
  • Contact Details: Address, Phone Number, Email, Contact Form and Social Media Icons.
  • Promotions and Offers
  • High Quality Images ONLY (no blurry or pixelated photos)


2. Add Business Reviews

Your local SEO can benefit from displaying positive reviews. Google reviews that are updated frequently and are consistently optimistic, will help to build the reputation of your brand which in turn, will attract new customers.


3. Optimised Business Listings

Online set-up forms allows companies like yours to add relevant business listings to search engines such as Google and Bing – for FREE.

Having a business listing is one thing, but having an optimised store listing is in a league of its own. Include essential content such as name, category and description so that your business page will be visible in relevant searches. By optimising content for your business listing, you will receive greater SERPs dominance for brand searches which can dramatically increase your overall click-through rate.


4. Provide a Useful Store Locator

A store locator will help potential customers to find your store from any device. User experience and page performance will have a direct effect on bounce rate – so make sure that it is fast, user-friendly and responsive across all devices.


5. Register your Business with Reliable Directories

Referral traffic is incredibly useful for businesses seeking local customers. Building citations in relevant directories will help get your business NOTICED. Use the same business listing for each directory for consistency. The most well-known UK directories include Yell, Yelp, Central Index and Factual etc.


6. Invest in Local PR

PR can impact your SEO, so it is worth investing in a good local PR strategy that will get your brand out there in order to reach more people. PR can benefit SEO by increasing social conversation based around your brand as well as improving the credibility and reputation of your website/company. There are many other beneficial factors of having PR established in your local community, so it is well worth giving it a shot.


Whilst expanding your brand to reach audiences further afield can be a great business move, more often than not, it’s the people closest to you that are the most important – A life lesson that you can take for your business as well as your personal life.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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10 Best SEO Practices for Ecommerce Websites

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Search engine optimization (SEO) is crucial for eCommerce sites to drive uphill traffic and convert customers. Reaching those precious top positions in search results is something that every eCommerce site should strive to accomplish. The average click-through rate (CTR) of websites ranked on the first page of Google search results is 71.3% with the number one position receiving the highest average CTR of 31.24%.

Your eCommerce website needs to reach high ranking positions (preferably on the first page of search results) in order to see any real changes to traffic and sales.

Here is a list of the top 10 best SEO practices for eCommerce sites.


1. Cleanse your Site

Identify current SEO drawbacks by carrying out an all-inclusive audit of your website. Possible SEO issues such as duplicated content, missing tags, redirects and other errors could be present within your script, CSS, images and links, which in turn can pose as a real threat to your website’s performance. Once you have cleansed your website, you can begin to implement a more tactically suitable SEO strategy.


2. Research Keywords

Long-tail keywords are favoured by Google algorithms. These are specifically targeted phrases that contain three or more words and are used to attract customers who are more likely to be interested in your products or services. Use this tool to attract quality traffic.


3. Original Product Descriptions

Avoid using manufacturers’ product descriptions and instead create unique alternatives. Duplicated content is a major concern for eCommerce sites because it ultimately lessens the value and status of your website.


4. Use Social Media

Add social media sharing buttons to your product pages to encourage customers to share and rave about your fantastic services. SMO (social media optimisation) influences Google rankings who look at a highly shared piece of content/web page etc. and attribute its growing popularity as being the result of a relevant and high quality website.


5. Optimise Page Loading Times

Boost Google rankings by optimising fast page loading times. 40% of internet users will leave your product page if it fails to load within three seconds. This is particularly true with regards to the mobile version of your eCommerce website because mobile sales are on the steady increase and when people are on the go, they are also in a rush and have no time to wait for slow loading product pages.


6. Interesting Metadata

Include your keywords in unique Meta titles and Meta descriptions. Your Metadata must entice your audience and encourage them to click on your website and view your products.


7. Easy Navigation

A complicated site structure will drive traffic away from your site. Highly ranked sites are clearly organized and presented in a way that enables visitors to easily navigate, understand and search through your site without any complications or added hassle.


8. Quality Product Images

Quality product images and videos are necessary to help customers get a better idea of the products that you are offering. Ensure that each picture is tagged with appropriate metadata to allow them to appear on image-based Google searches.


9. Search-Friendly URL’s

URL’s must be optimised for important keywords and titled appropriately to give not only customers valuable information but also to alert Google to the content of your eCommerce page and to showcase its relevancy.


10. Mobile Optimisation

A responsive website is crucial. 80% of internet users search online with their mobile phones before searching on their desktops. Google ranks mobile-friendly sites higher than non-responsive sites, so make sure that your eCommerce website provides a great mobile shopping experience.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.




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The Ultimate Key to Higher Rankings

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Discovering the secrets of SEO is a little like opening the internet’s version of Pandora’s Box – you never quite know what you might find. Google Algorithms are constantly changing and improving which means that it can be difficult to accurately pinpoint which factors of SEO will have the most effect on your rankings. However, there are a few key components that act as the fundamental basics of SEO and will continue to have a huge impact on the ranking success of your site. Those within the SEO Belfast industry constantly change and improve upon theirskills in order to keep up to date with the evolution of search engines. 70% of links that search users click on are from SEO, but how can your e-commerce site get the most out of SEO?

Consider the various aspects and information on your website that search engines such as Google will collect and distinguish in terms of relevancy and quality. Once you have pin-pointed these features, you will be more capable of rendering a SEO strategy that will propel your site to the top of the rankings list.


The words on your site are extremely vital towards having your site ranked highly on search results. Take time to optimise for the right keywords and use onlyrelevant, engaging and high quality content. 93% of all online experiences start with a search engine and ends with the click of a button. Having the right words on your site will help to ensure that your website never falls below the search engine algorithm’s radar.


Titles are usually one of the first aspects to a site that people will see. It summarizes the content of a page which is why Google’s algorithm collects such information when providing accurate search results.According to Inside Online, the first 50 – 60 characters of your title is likely to be displayed by Google. To ensure that at least 95% of your titles display correctly on search engines, aim to keep your titles under the 55 character mark and avoid longer titles which will not be displayed fully.

External Links

When a domain contains a hyperlink that links to a different domain, this is called an external link. You can have external links within your own site that point to other relevant domains or another website could use an external link to point to your own domain. Either way, whenever a website has many different links attached to it, this will impress Google because it gives the impression that your site has quality information that viewers will want to read.

Google and other search engines such as Yahoo and Bing use various metrics to help them determine the external links overall value including the popularity of the page, the anchor text used within the link and the number of domains that link to the same website etc.

Reputation, Relevance and Regularity

How frequently you publish quality content to your website will play a vital role towards getting your site noticed by search engines. Sites that regularly post fresh content that includes optimised keywords and quality links may be seen as a successful domain and appear more likely to attract a larger number of viewers. The reputation of your site is extremely important to Google and other big search engines. For this reason, the sites that backlink to your domain should only be those that are considered high ranking and relevant.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.


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Search Engines: Helping your SEO Strategy Keep Up with Changing Algorithms

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Think of an algorithm as a data recipe. This recipe holds all of the essential ingredients that search engines require to provide people with the best possible search results.

But what does a search engines algorithm have to do with your website?

It’s simple.

If your website does not contain the necessary ingredients to meet the standards of a search engines algorithm, it will not rank highly on the results page because it will simply go unnoticed and undetected by the adjoining algorithm…this is where Search Engine Optimisation (SEO) steps in.

SEO is a term used to sum up all of the different tactics and procedures that are used to increase the ranking of websites on a search engines result page (SERP). According to Search Engine Journal, SEO leads have a close rate of 14.6% whilst outbound leads (such as print advertising) have a reduced close rate of 1.7%. SEO and online marketing have surpassed the effectiveness of outbound marketing which is largely due to the fact that E-Commerce is the fastest growing retail market of 2015.

Of course, in order for your e-commerce site to benefit from this movement in the market, it needs to incorporate the right methods of SEO for your site. There are several major aspects to a website that an algorithm will scan and use in order to determine how valuable your site is and where exactly in the rankings list it should be placed. These include the Words within your site (including keywords), Titles, Links (both inbound and outbound), Words within Links and the search engines overall Reputation.

Incorporating each of these relevant factors accurately and effectively into your SEO strategy will help to ensure that your website never falls under the radar of any search engine, leading your site towards a brighter future that is less vulnerable and no longer restricted by the ever-changing conducts of search engine algorithms.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.


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Advantages of Google for Small Businesses

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Search Engine Optimisation (SEO) helps to build a business’ online presence using effective, fast and user-friendly websites that automatically rank higher in search engines such as Google and Bing. The higher your website ranks within the long list of search results, the more likely it is that your website targets the right audience,leading to a steady increase in conversion rates and an amplified number of sales. With help from a professional Web Design company such as Ryco Marketing, small businesses can reap huge benefits from using SEO, enlarging their customer base and increasing traffic to their website.

Increase Traffic

As a race, we humans tend to be a little on the lazy side and this couldn’t be more evident than with our online search engagements. People rarely click onto the second or third page of Google and are far more likely to trust that Google has given them the most relevant findings on the first page which is why SEO is so important to small businesses especially. The main reason why businesses, small and large, choose to incorporate SEO into their online marketing strategy is to increase the sheer amount of traffic that visits their site on a daily basis.

It has been proven that a business that uses SEO will expand and grow twice as fast as a business who has not invested in SEO. If you own a small business or your company is fairly ‘new’ it is worth considering using SEO to help your business hit the ground running. Effective SEO will enhance your business’ rankings on search engines, resulting in more regular visitations to your site and subsequently, more customers.

Strive Ahead of your Competitors

Increase your brands credibility and awareness with a successful SEO strategy. Internet users tend to automatically trust that Google will deliver accurate, relevant results and that the most relevant of those results will be right there on the first page of the search. SEO can help your website to be continuously present on search engines whilst dramatically increasing the likelihood that it will reach top rankings. Chances are, your current competitors in your industry have already turned to SEO to deliver fast and effective results for their businesses. A small business will do much better for itself if it uses an optimised site whereas a business who has yet to jump on the SEO bandwagon will have less customers and less opportunities for advancement.

Provides Ultimate User Experience

Investing in SEO is a powerful way in which to deliver high quality user experience for your consumers. A user-friendly website will invite visitors to your site and by using a clear structure with interactive and visual stimulations such as pictures, quality content, blogs, videos and numerous engaging pages etc. customers will want to remain on your site for a longer period of time and be encouraged to take action because of the enthusiasm that your website has generated using effective SEO. Small businesses must adapt SEO into their marketing strategies if they want their business to succeed as an online ecommerce.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.