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7 Things Successful Ecommerce Websites Have in Common

By | Blog

E-Commerce is the single fastest growing retail market in Europe. 78% of the entire population have made at least one purchase online via an eCommerce site such as EBay or Amazon etc.

But what makes a successful eCommerce site propel whilst others plummet? Any eCommerce store can grow in success – you just need to know how to get it there!

Here are 15 things every successful eCommerce store has in common:

1. Responsive Design

It’s no surprise that mobile devices have quickly become the main internet portal for millions of users around the globe. In fact, mobile devices are expected to generate 68% of all internet traffic by 2017. Successful eCommerce sites are responsive, meaning that they operate across all devices including mobile and tablet. Google even favours mobile-friendly sites over non-responsive designs, so if you want your eCommerce store to succeed the first step is to get it on mobile.

2. Smooth Checkout Process

Customers prefer a smooth and hassle-free checkout process. Studies show that the most sales online come from eCommerce stores that allow customers to complete a purchase without having to register. Simple forms without any distractions or unnecessary “gibber jabber” are more likely to persuade a customer to complete a purchase rather than making them register for an account. Keep the checkout process smooth and clean!

3. Flawless Product Pages

Product pages should be clear and straight to the point. Sites that offer various sorting options tend to show an increase in sales. For example, many shoppers like to sort product pages by price, size or popularity. Another great feature is the ability to view a different number of products per page. Many shoppers enjoy flicking through countless product pages as part of the online shopping experience, but others prefer to see products in larger batches. HD quality images are also more likely to grab people’s attention, especially when it comes to online retail.

4. Social Proof

People are more likely to trust a site that isn’t afraid to show off their reviews and testimonials – good or bad! Using social proof is a great way to add a sense of authenticity and credibility to your site. Popular eCommerce sites, such as Amazon, include reviews on each of their products. This helps customers to gain a better insight into the product, helping them along in their decision making process. This can also be accomplished via Facebook or Twitter etc. Facebook mentions can do wonders for your site’s performance, so encourage your followers to leave feedback as much as possible.

5. Sense of Urgency

How many times have you been convinced to buy a product online because there was only one left in stock? Successful eCommerce sites are genius’ when it comes to creating a strong sense of urgency. They do this in order to create the “fear of missing out” in their customers, which inevitably convinces them to complete a purchase. You can do this with various limited time only offers or by using count downs for certain products and offers etc.

6. Quality Product Images

When it comes to product images, it’s not just about the high definition. Your product images should present the item in an honest and truthful light. This means that you should never use fuzzy or highly pixelated images. The photographs MUST be true to the product or you will receive a lot of returns and negative reviews as a result. Incorporate a wide range of angles or better yet, a short video of the product in use to give customers a clearer insight.

7. Site Search

Websites offering site search allow customers to find products in a few short seconds. This saves a lot of scrolling time, making the buying process a lot simpler and user friendly. It’s also a great way to navigate a site, simply type in your search keyword and you will find the associated products within seconds. A website that has mastered the art of site search is of course Amazon and EBay. These sites make the shopping experience enjoyable, easy and efficient for their users.

 

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

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10 Best SEO Practices for Ecommerce Websites

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Search engine optimization (SEO) is crucial for eCommerce sites to drive uphill traffic and convert customers. Reaching those precious top positions in search results is something that every eCommerce site should strive to accomplish. The average click-through rate (CTR) of websites ranked on the first page of Google search results is 71.3% with the number one position receiving the highest average CTR of 31.24%.

Your eCommerce website needs to reach high ranking positions (preferably on the first page of search results) in order to see any real changes to traffic and sales.

Here is a list of the top 10 best SEO practices for eCommerce sites.

 

1. Cleanse your Site

Identify current SEO drawbacks by carrying out an all-inclusive audit of your website. Possible SEO issues such as duplicated content, missing tags, redirects and other errors could be present within your script, CSS, images and links, which in turn can pose as a real threat to your website’s performance. Once you have cleansed your website, you can begin to implement a more tactically suitable SEO strategy.

 

2. Research Keywords

Long-tail keywords are favoured by Google algorithms. These are specifically targeted phrases that contain three or more words and are used to attract customers who are more likely to be interested in your products or services. Use this tool to attract quality traffic.

 

3. Original Product Descriptions

Avoid using manufacturers’ product descriptions and instead create unique alternatives. Duplicated content is a major concern for eCommerce sites because it ultimately lessens the value and status of your website.

 

4. Use Social Media

Add social media sharing buttons to your product pages to encourage customers to share and rave about your fantastic services. SMO (social media optimisation) influences Google rankings who look at a highly shared piece of content/web page etc. and attribute its growing popularity as being the result of a relevant and high quality website.

 

5. Optimise Page Loading Times

Boost Google rankings by optimising fast page loading times. 40% of internet users will leave your product page if it fails to load within three seconds. This is particularly true with regards to the mobile version of your eCommerce website because mobile sales are on the steady increase and when people are on the go, they are also in a rush and have no time to wait for slow loading product pages.

 

6. Interesting Metadata

Include your keywords in unique Meta titles and Meta descriptions. Your Metadata must entice your audience and encourage them to click on your website and view your products.

 

7. Easy Navigation

A complicated site structure will drive traffic away from your site. Highly ranked sites are clearly organized and presented in a way that enables visitors to easily navigate, understand and search through your site without any complications or added hassle.

 

8. Quality Product Images

Quality product images and videos are necessary to help customers get a better idea of the products that you are offering. Ensure that each picture is tagged with appropriate metadata to allow them to appear on image-based Google searches.

 

9. Search-Friendly URL’s

URL’s must be optimised for important keywords and titled appropriately to give not only customers valuable information but also to alert Google to the content of your eCommerce page and to showcase its relevancy.

 

10. Mobile Optimisation

A responsive website is crucial. 80% of internet users search online with their mobile phones before searching on their desktops. Google ranks mobile-friendly sites higher than non-responsive sites, so make sure that your eCommerce website provides a great mobile shopping experience.

 

 

 

 

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Search Engines: Helping your SEO Strategy Keep Up with Changing Algorithms

By | Blog, SEO | No Comments

Think of an algorithm as a data recipe. This recipe holds all of the essential ingredients that search engines require to provide people with the best possible search results.

But what does a search engines algorithm have to do with your website?

It’s simple.

If your website does not contain the necessary ingredients to meet the standards of a search engines algorithm, it will not rank highly on the results page because it will simply go unnoticed and undetected by the adjoining algorithm…this is where Search Engine Optimisation (SEO) steps in.

SEO is a term used to sum up all of the different tactics and procedures that are used to increase the ranking of websites on a search engines result page (SERP). According to Search Engine Journal, SEO leads have a close rate of 14.6% whilst outbound leads (such as print advertising) have a reduced close rate of 1.7%. SEO and online marketing have surpassed the effectiveness of outbound marketing which is largely due to the fact that E-Commerce is the fastest growing retail market of 2015.

Of course, in order for your e-commerce site to benefit from this movement in the market, it needs to incorporate the right methods of SEO for your site. There are several major aspects to a website that an algorithm will scan and use in order to determine how valuable your site is and where exactly in the rankings list it should be placed. These include the Words within your site (including keywords), Titles, Links (both inbound and outbound), Words within Links and the search engines overall Reputation.

Incorporating each of these relevant factors accurately and effectively into your SEO strategy will help to ensure that your website never falls under the radar of any search engine, leading your site towards a brighter future that is less vulnerable and no longer restricted by the ever-changing conducts of search engine algorithms.

 

 

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Advantages of Google for Small Businesses

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Search Engine Optimisation (SEO) helps to build a business’ online presence using effective, fast and user-friendly websites that automatically rank higher in search engines such as Google and Bing. The higher your website ranks within the long list of search results, the more likely it is that your website targets the right audience,leading to a steady increase in conversion rates and an amplified number of sales. With help from a professional Web Design company such as Ryco Marketing, small businesses can reap huge benefits from using SEO, enlarging their customer base and increasing traffic to their website.

Increase Traffic

As a race, we humans tend to be a little on the lazy side and this couldn’t be more evident than with our online search engagements. People rarely click onto the second or third page of Google and are far more likely to trust that Google has given them the most relevant findings on the first page which is why SEO is so important to small businesses especially. The main reason why businesses, small and large, choose to incorporate SEO into their online marketing strategy is to increase the sheer amount of traffic that visits their site on a daily basis.

It has been proven that a business that uses SEO will expand and grow twice as fast as a business who has not invested in SEO. If you own a small business or your company is fairly ‘new’ it is worth considering using SEO to help your business hit the ground running. Effective SEO will enhance your business’ rankings on search engines, resulting in more regular visitations to your site and subsequently, more customers.

Strive Ahead of your Competitors

Increase your brands credibility and awareness with a successful SEO strategy. Internet users tend to automatically trust that Google will deliver accurate, relevant results and that the most relevant of those results will be right there on the first page of the search. SEO can help your website to be continuously present on search engines whilst dramatically increasing the likelihood that it will reach top rankings. Chances are, your current competitors in your industry have already turned to SEO to deliver fast and effective results for their businesses. A small business will do much better for itself if it uses an optimised site whereas a business who has yet to jump on the SEO bandwagon will have less customers and less opportunities for advancement.

Provides Ultimate User Experience

Investing in SEO is a powerful way in which to deliver high quality user experience for your consumers. A user-friendly website will invite visitors to your site and by using a clear structure with interactive and visual stimulations such as pictures, quality content, blogs, videos and numerous engaging pages etc. customers will want to remain on your site for a longer period of time and be encouraged to take action because of the enthusiasm that your website has generated using effective SEO. Small businesses must adapt SEO into their marketing strategies if they want their business to succeed as an online ecommerce.