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SEO Strategy

Why your SEO Strategy Isn’t Working Out the Way You Planned

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No matter how much we plan, prep and plot, sometimes things just don’t work out the way we thought they would. Building an effective SEO strategy seems like a piece of cake. You’ve done your keyword research and you know exactly how to climb up the rankings. Several months have passed and your site has crept closer to the top BUT it still hasn’t made it onto the first page. Why?

SEO is changing, which means you must adapt your strategy or risk falling behind. However, it can be difficult to see exactly where you are going wrong. Here are a few reasons that might explain why your SEO strategy isn’t quite as “googlised” as it should be:

 

Stuffing Keywords

 

Keyword stuffing goes a little something like this:

Web Design Northern Ireland, Web Design Northern Ireland, Web Design Northern Ireland etc.

This is of course an extreme example of stuffing keywords. This tactic is used to try and fool Google in order to rank higher on search results. Instead of noticing this and boosting your position on SERPs, Google will see what you’re doing and punish you by dragging your site to the bottom. You can thank the Penguin update for this!

 

Using Repeated Meta Tags

 

Each page on your website needs its own title tag and meta description. They should be descriptive and relevant to the content on the said page. Focus on specific keywords that are relevant to certain pages.

For example, an online clothing store should include unique meta tags for each page. These are usually divided by the type of clothing available on each page such as blouses, jeans, skirts and coats etc.

Using original meta tags will persuade people to hit the “click” button and improve your SEO.

 

Neglecting Broken Links

 

The links on your page may have been added back in the stone age and have since broken. The only way to find out if your site includes broken links is to double-check each one to make sure it still works.

Replace those that no longer work and update your content if needed. In addition to this, some of the links that were once considered high quality may have lost their original “kick”.

If you find that your site links to poor-performing sites, it may be time to update them!

 

Using Low Quality Content

 

Updating your website with poor content won’t do your SEO performance any favours. Avoid using dodgy content services that produces “optimised” content for low prices. Yes, you will probably receive a batch of content but the poor quality of this content will not get people’s attention – or Googles, for that matter.

If you don’t have the time to produce content yourself, seek out professionals. They will be able to not only write your websites content and articles, but optimise them for Google.

 

Preventing Google from Crawling your Site

 

It’s up to you to make sure Google can find your content. If you don’t do this, Google won’t be able to index OR rank your website. You can leave your site open to Google’s wandering eye by configuring Google Webmaster Tools to your website.

The best way to ensure that your SEO strategy is performing at optimal level is to seek help from a professional SEO agency who specialise in the matter.

Don’t hesitate to give RYCO a call today to discuss how we can help improve your SEO strategy and take your site to the first page of Googles search results.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing Belfastadwords PPC Belfastvideo production Belfastsocial media BelfastSEO BelfastMagento or web design questions you may have.

Newry : 028 3026 1861
Belfast : 028 9099 8106

 

SEO Belfast, SEO Northern Ireland banner Ryco

The Ultimate Key to Higher Rankings

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Discovering the secrets of SEO is a little like opening the internet’s version of Pandora’s Box – you never quite know what you might find. Google Algorithms are constantly changing and improving which means that it can be difficult to accurately pinpoint which factors of SEO will have the most effect on your rankings. However, there are a few key components that act as the fundamental basics of SEO and will continue to have a huge impact on the ranking success of your site. Those within the SEO Belfast industry constantly change and improve upon theirskills in order to keep up to date with the evolution of search engines. 70% of links that search users click on are from SEO, but how can your e-commerce site get the most out of SEO?

Consider the various aspects and information on your website that search engines such as Google will collect and distinguish in terms of relevancy and quality. Once you have pin-pointed these features, you will be more capable of rendering a SEO strategy that will propel your site to the top of the rankings list.

Words

The words on your site are extremely vital towards having your site ranked highly on search results. Take time to optimise for the right keywords and use onlyrelevant, engaging and high quality content. 93% of all online experiences start with a search engine and ends with the click of a button. Having the right words on your site will help to ensure that your website never falls below the search engine algorithm’s radar.

Titles

Titles are usually one of the first aspects to a site that people will see. It summarizes the content of a page which is why Google’s algorithm collects such information when providing accurate search results.According to Inside Online, the first 50 – 60 characters of your title is likely to be displayed by Google. To ensure that at least 95% of your titles display correctly on search engines, aim to keep your titles under the 55 character mark and avoid longer titles which will not be displayed fully.

External Links

When a domain contains a hyperlink that links to a different domain, this is called an external link. You can have external links within your own site that point to other relevant domains or another website could use an external link to point to your own domain. Either way, whenever a website has many different links attached to it, this will impress Google because it gives the impression that your site has quality information that viewers will want to read.

Google and other search engines such as Yahoo and Bing use various metrics to help them determine the external links overall value including the popularity of the page, the anchor text used within the link and the number of domains that link to the same website etc.

Reputation, Relevance and Regularity

How frequently you publish quality content to your website will play a vital role towards getting your site noticed by search engines. Sites that regularly post fresh content that includes optimised keywords and quality links may be seen as a successful domain and appear more likely to attract a larger number of viewers. The reputation of your site is extremely important to Google and other big search engines. For this reason, the sites that backlink to your domain should only be those that are considered high ranking and relevant.