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SEO for 2016 Archives - Ryco Marketing UK

website upgrade

7 Signs Your Website Needs Upgraded

By | Blog

If eyes are windows to the soul, your website is the window to your brand. So ask yourself, what is your company’s site saying to potential customers? Is it time for a website upgrade?

Has your website seen better days?

Have you been keeping it up-to-date or have you let it slide back to the stone-age?

If you are experiencing low conversion rates and slow traffic, your website may need a few tweaks (or a complete makeover). Here are 7 signs that show it might be time to upgrade your website:

1. Your website is over 3 years’ old

Three years might not sound like a long time, but in the digital universe, three years may as well be 300. Since web development is constantly progressing, you need to make sure your site is moving right along with it. New opportunities are always arising to make your site better, faster and leaner. By upgrading your website and making it more user-friendly, visitors will be more likely to stay on site long enough to convert.

2. Your website includes zero links to your brand’s social media sites

Businesses utilise social media channels to spread word about their services and products. It’s an easy way to create interest and reach a broader audience. 80% of online consumers are more likely to purchase from a business they follow on Facebook or Twitter. Linking your website to your social channels will help your customers to better relate to your business, increasing their trust in your brands credibility.

3. Your website’s content hasn’t been updated in lightyears

If your website contains the same content every time a customer visits your site, you risk losing their interest. Out-of-date content will also have a negative impact on your SEO efforts. If your website does not allow you to update content, it may be time to upgrade or switch to a different platform. Content management platforms such as WordPress and Magento, allow users to edit content as often as they please. Platforms such as these, are easy-to-use and enable you to keep tabs on how optimised your web pages are.

4. Your website is non-responsive

Mobile devices will generate 68% of all internet traffic by 2017. Therefore, your website MUST be mobile friendly. If your site is not mobile friendly, you will need a website upgrade or risk losing up to 27% of potential traffic.

5. Your website’s UX Design is Poor

A user friendly website is guaranteed to perform much better than one lacking usability. For example, a website that makes it difficult for customers to navigate is likely to lose customers rather than gain any new ones. A website upgrade will allow you to look closely at the design, layout and usability of your site. Take some time and learn more about your customers. Once you know what your customers want from your site, you can give it to them via the web upgrade process. For example, would customers be happier with a site map? Maybe you should incorporate one into your website. Is your site difficult to navigate? Make it easier for them, etc.

6. No Clear Call to Action’s

As soon as a potential customer visits your site, it’s up to you to grab their attention straight away. Show off all your brand has to offer and don’t be shy. If your website doesn’t include any call to actions, you miss out on potential sales, email sign-ups and written testimonials etc.

7. Slow Loading Web Pages

The faster your website loads, the better. Internet users are impatient and over 50% of them expects your website to load within just 2 seconds! If your site takes too long to load on the screen, visitors will click the little red “x” before they have a chance to be impressed by your brand.

If you feel like it’s time for a website upgrade, give RYCO a call today:

Newry : 028 3026 1861

Belfast : 028 9099 8106

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing Belfastadwords PPC Belfastvideo production Belfastsocial media BelfastSEO BelfastMagento or web design questions you may have.

SEO FACTS

15 Surprising SEO Facts You DIDN’T Know Existed

By | Uncategorized | No Comments

When it comes to SEO facts, you’ve heard it all before, right? Well, we (my fellow RYCO’s and I), have decided to test that theory and showcase our findings right here on our digital marketing blog.

So here it is, 15 of the most surprising SEO facts:

1.  93% of the “online experience” begins with a search engine.

2.  131 billion searches are conducted on search engines each month. (advisorwebsites)

3.  Over 80% of businesses online consider their onsite blogs to be one of the most important assets to their business. (searchenginejournal)

4.  When internet users can’t find what they’re looking for on the first try, 40% will change their chosen keywords. (searchenginewatch)

5.  88% of internet users will connect via their mobile phones when looking to find a local business or establishment. (searchenginewatch)

6.  75% of user clicks goes to the top 5 results on the search engine result pages. (searchenginejournal)

7.  On-page SEO takes up 25% whilst the remaining 75% of SEO takes place off-page.

8.  Worldwide mobile internet users are expected to reach up to 6.2 billion by 2018. (searchenginewatch)

9.  SEO leads have a 14.6% close rate. (searchenginejournal)

10.  65-70% of the search engine market share is owned by Google. (km3media)

11.  Businesses that blog have 434% more indexed pages than does without a company blog. (searchenginejournal)

12.  75% of search engine users never scroll past the first page of search results. (HubSpot)

13.  Organic traffic accounts for 70% of clicked links. (imforza)

14.  Inbound leads cost 61% lower than outbound leads. (searchenginejournal)

15.  80% of internet users ignore the paid ads and instead focus on organic results. (imforza)

And there you have it, 15 surprising SEO facts you never knew existed.

SEO newryAfter seeing the benefits of SEO, you’re probably wondering how you can make SEO work for you and your business. RYCO Marketing can help you get the most out of SEO, helping you to rank higher on SERPs, drive MORE traffic to your website AND increase conversion rates.

What are you waiting for?

Give RYCO a call today:

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

Newry : 028 3026 1861
Belfast : 028 9099 8106

 

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10 SEO E-Commerce Rules your Business Should Abide By

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SEO should be at the top of your business’ online strategy. You need it to build a firm customer base, boost organic traffic and climb the search engine ladder. But for an SEO strategy to work, you need to learn what NOT to do.

Follow these 10 SEO Rules to avoid being smite by the big guy…who in this case, happens to be Google.

10 SEO E-Commerce Rules

1. Don’t Use Duplicated Content

 

In the digital sphere, stealing content is a crime against Google. To avoid penalisation, evade duplicated content at all costs. Ensure that your site uses original, relevant and useful content. Don’t bombard your web pages with pointless jargon.

Develop high quality content strategies and update your content regularly. An on-site blog can help with this. Google will punish sites that don’t abide by this rule, so take heed and listen.

 

2. Don’t Cram Keywords

 

Yes, your website needs relevant keywords to attract customers. However, this doesn’t mean it’s okay to stuff your content with them. In the past, cramming keywords into the content of your E-Commerce site may have helped your sites performance. But times have changed and you need to keep the number of on-site keywords to a minimum.

Only use relevant keywords that will help search engines see the value of your site. Avoid cramming keywords as this will be seen as an attempt to fool Google’s algorithms.

 

3. Don’t Use Black-Hat SEO

 

The battle between Good and Evil has been going on for centuries. On the internet, this battle is alive in the form of White Hat and Black Hat SEO strategies.

Avoid the dark side and try to use white hat SEO tactics to improve your website’s performance. This will help to make your website more valuable and relevant to users. Your site will be more likely to perform better as a result.

 

4. Don’t Include Too Many Ads

 

A good user experience means giving customers what they want. If your website is crowded with ads, this can be extremely irritating to your site’s visitors. Loose and “scrawny” content alongside all these ads is even worse.

Make sure that your site keeps ads to a minimum. Google will pick up on low quality content, which does not bode well for its online performance.

 

5. Don’t Install Hidden Text

 

Many sneaky business owners have tried to hide SEO text from the Google bot. These tactics include putting white text on a white background with the aim to show different text to site visitors and Google. However, this method of improving organic traffic will not work as well as you might think.

Algorithms can detect cloaked and hidden text. This results in the immediate drop of your site down search results listings.

 

6. Don’t Use the Same Meta Descriptions and Title Tags

 

Avoid using the same title tags for each page of your website. Focus on the specific details, services or content included in specific web pages.

If you use the same title tags throughout your site, this can prove to be damaging towards your SEO efforts. The same goes with meta descriptions. Make them unique and persuasive to encourage viewers to click on your link.

 

7. Don’t Choose Link Quantity Over Quality

 

Too many websites are focusing on how many links they have rather than the quality of these links.

A single link from a high performing blog for instance, can do wonders for your site. Whereas having many links from low quality directory links won’t do you any favours. Google sees high quality links as a reliable measure of website quality.

 

8. Don’t Create Microsites

 

Once upon a time (before the Panda algorithm came along), the creation of microsites were used to boost rankings and traffic. The sites usually contained thin content and where used to link back to the main site.

However, Google’s Panda algorithm update has swept these mini sites off the face of the internet, making them completely redundant.

 

9. Don’t Use Link Farms

 

One of the best SEO tactics is to have links coming to and from your website. You’re more likely to get noticed if your content includes links. These should be from outside sources such as quality blogs or social media pages etc.

However, this only works if it happens organically. Never use link farms or link-swapping methods which will trigger a red flag, resulting in the possibility of finding yourself on Google’s black-list

 

10. Don’t Spam Customers or Google Maps

 

Spamming will send you so far down the ranks that it would take God himself to pull you back up into the first page of search results. Just don’t it. Also, don’t bother creating a false listing on Google Maps either.

Many businesses have done this AND paid the ultimate price for it. This is seen as an attempt to fool Google, which (as you probably gather from the other 9 rules) will result in the harsh punishment of your website.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

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The Top 8 SEO Trends of 2016

By | Blog | No Comments

 

The new year has begun and with it comes significant shifts in the way SEO influences search engine rankings. As an online business, you must adapt your SEO strategy to better accommodate these changes. Fail to do so and you will be placing the success of your entire company on the line.

So which SEO trends can online businesses expect to see during the course of 2016?

 

1. Internal links

2016 is the year to optimise your link structure and page information to make things easier for users to navigate your content. The use of internal links, particularly on high-ranking webpages, has increased significantly over recent years. Your online business should make the most out of this trend if you want to see a steady climb in conversions.

 

2. Mobile-Friendly

A responsive design is crucial, especially if you intend to reach mobile users on the go. Sites that are optimised for mobile rank higher on search engines than those who have yet to jump on the mobile bandwagon. To benefit from this ‘digital movement’, your site should be responsive in terms of design and interaction. Having an app in place is also extremely awarding, especially where SEO is concerned.

 

3. Conversion Rate Optimisation (CRO)

Where would ecommerce be if it weren’t for CRO?

Whilst the basic SEO tactics reel in the traffic, conversion rate optimisation is needed to convert these visitors into paying customers. 2016 is set to use CRO in a more sophisticated and fine-tuned manner.

Web tracking in Google Analytics will also become a necessary and common procedure to help web managers better understand their customers and learn which CRO tactics are most effective.

 

4. Speedy Loading Times

A slow website will be abandoned by impatient users. Nobody is going to sit around and wait for a site to load when they can simply click on a faster option instead. Not only should your pages load fast on desktops, they should also load quickly on mobile devices. Use Google’s PageSpeed Insights tool to learn more about how your loading times compare to others. 2016 is all about speed!

 

5. Keyword Research

Businesses must perform keyword analysis in order to find out what are the best words and phrases that are currently being used by internet users who are actively seeking their specific products or services.

In 2016 the easiest way to carry out such research is to use tools like Google’s Keyword planner that will reveal the most relevant keywords (those most likely to generate traffic). It is also wise to structure your website content around these keywords to help gain further interest in your business. Avoid overloading your content with keywords however and instead slip them into the body of the text as naturally as possible.

 

6. Optimal Content Structure

Providing your users with a good user experience is very important. For this reason, it is advised to ensure that your website’s content is logically structured. Trends in this area include content that has been broken up into more manageable sections by using bullet points, for example. Interactive elements will also play a huge factor towards achieving those top ranking positions in 2016.

 

7. Tidy Mobile Ads

When it comes to ads on mobile-optimized content, less is more. Mobile pages show fewer ads for obvious reasons and it seems to be that sites with few ads rank higher than those overflowing with too many. Keep your ads to a minimum!

 

8. Guest Blogging

Blogging is an effective content strategy for reaching your target audience and improving brand credibility etc. Content marketing is of course extremely important. Content in 2016 will be most successful when it is published in a comprehensive format that provides value and relevant information for its users. It is also worth gaining a proper distribution strategy for your content to achieve additional traffic, links and social shares etc.

 

So there you have it, the most ‘trendiest’ 2016 SEO movements that will have a huge impact on your online business over the next 12 months.

So what are you waiting for? Give us a call today on: 028 3026 1861

SEO Website Traffic Belfast Northern Ireland

How to Shed the Cloak of Online Invisibility

By | Blog | No Comments

 

Building brand awareness online may seem like an endless uphill battle. The likes of Coca-Cola, McDonald’s and Nike are well-known for their services and products worldwide. Achieving such brand recognition and success seems impossible. Hell will freeze over by the time your brand becomes a household name, right?

WRONG.

Lifting the cloak of invisibility and generating a larger online presence takes time, effort, skill and above all – dedication. You won’t get anywhere without putting the work in (or letting an e-commerce specialist do it for you).

Fortunately, we have come up with a handy list of ways in which you can improve your brands visibility online and boost brand awareness.

 

Consistency is Key

Your branding must be consistent across all online channels. Focus on what your business is really about and use this to reinforce the core essence of your brand to potential customers. Consistency will build brand recognition and credibility. There is no point claiming something on one channel and having your social media page tell a completely different story altogether. Make the most out of the various online channels available to your business such as your company’s website, your social networking sites (Twitter, Facebook, LinkedIn etc.), blogs, document sharing sites and so on.

 

PPC Campaigns

Investing in PPC and search ads will help to get your brands name out there, branching out to people who are most likely to be interested in your products or services. In some cases, you can even boost consumer awareness of your brand by up to a quarter. Search ads drive traffic to your site but they also improve your online presence. If your website just missed out on the top positions on search results, PPC Campaigns can bring you right to the top of the screen.

 

Optimised Website

An optimised website is a definite must if you want people to take your business and brand seriously. Everything needs to be perfect, down to the very last keyword. Search Engine Optimisation (SEO) is the constant process of making necessary and relevant changes to your website to enable it to appear as high as possible on search engine result pages. A website that has been professionally optimised will attract quality traffic and improve both their online credibility and visibility.

 

Social Media

One of the quickest and easiest ways to increase brand recognition is to take it to the biggest social media networks available, such as Facebook and Twitter. A post can go viral within minutes, reaching thousands upon thousands of potential customers in the blink of an eye. Social Media Marketing is cost effective and can be used to accurately promote your business. You can use this marketing tool to promote brand loyalty, recognition and increase sales.

 

Quality Content

Have you ever heard of the saying, content is king? Producing and distributing high quality content is an easy way to gain online visibility. It must be precise, grammatically correct and as interesting as possible. Skip the boring old product descriptions pulled from a manufacturers website and give your own spin on the subject – it will pay off in the long run (we promise). Making product descriptions more personal will also dramatically improve the chances of a sales conversion as customers will be able to better visualise themselves with the product. An onsite blog will also help to enhance brand awareness because it establishes brand validity and credibility.

 

Online Video

YouTube is now the second largest search engine online, so it is well worth making the most out of this useful channel. Making a video to promote your products, services or brand, will help to create decent exposure to the right people. Reaching your target audience with a video will appeal to many viewers who may not have the time to sit and read large chunks of text. Build a deeper connection and bond with your customers by giving them effective and entertaining videos. This will also encourage them to get talking about your brand and before you know it, your video could go viral overnight!

 

For more information about  SEO and building your Brand Awareness online, Give Us a Call On: 028 3026 1861