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online marketing for small business

Cheapest Online Marketing Strategies for your Small Business

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As a small business trying to break into the online marketing sphere, it can be easy to feel disheartened, especially when you start comparing yourself to existing established brands such as Amazon and eBay.

Does your business even stand a chance against such steep competition?

YES, of course it does. Never doubt yourself or your business’ potential for success.

Remember that your business offers customers something that they will not find anywhere else. Whether that be in the form of unique and authentic products, exceptional customer service or the fact that you offer bespoke furniture – if you’ve got it, flaunt it.

When it comes to online marketing for small businesses, it is important to choose methods that will work best for your business but remain within your budget. And with such a wide variety of marketing channels available, it can be hard to pinpoint exactly which one will be your diamond in the rough.

To help you make a better decision for your business and your budget, we have included a list of the cheapest and most effective marketing strategies for small businesses:

 

Leverage Email Marketing

Engage with customers via email marketing. To get maximum potential from email marketing, make sure to integrate with other marketing campaigns. For example, if you decide to host a special offer for a limited time only, send customers an email reminder. This will be even more effective if you send out personalised emails. According to recent studies in the effectiveness of email marketing campaigns, emails with personalised subject lines are 26% more likely to be opened. Keep this in mind and try to implement such factors into your outgoing emails instead of sending every customer the same repeated message.

 

Blogging

People are often put off by “salesy” content and prefer to read more personal and entertaining content. Welcome to blogging. Providing customers with informative and interesting content can help to promote your own products, services and brand. Blogging is one of the best marketing strategies for small businesses because it can do wonders for your SEO efforts. By updating your website with fresh content on a regular basis (twice a week is recommended), you can improve your website’s visibility on search engines. Since your blog is constantly updated, your website stays above the radar and Google will notice it. Guest blogging is also advised. This will help to spread brand awareness and drive extra traffic back to your website.

 

Leverage Social Media Channels

Social media can double the number of marketing leads obtained by direct mail, telemarketing or trade shows, so it really shouldn’t be ignored. Once you’ve set up an account for your business, you need to start engaging with the community. Instagram for BusinessJoin discussions, share original content and update your followers regularly.

Facebook business pages and Facebook advertising can help spread word about your business. Encourage fans to share and engage with your content in order to reach a wider audience. Invest in Facebook advertising to have one of your own ads appear in the right hand side of the news feed. This is great for small businesses because it can help you reach your target audience as your ads appear to the right people (the same can be said for the likes of AdWords, for example.)

Don’t forget the more visual social media platforms such as Pinterest and Instagram. These channels are ideal for business who sell incredibly visual products or services. Drive traffic to your site by using hashtags to build awareness and interest.

 

Utilise PPC Campaigns

Pay-per-Click campaigns can be a great way to broadcast your business online. Google AdWords allows you to fine tune your campaign to suit your business objectives. For example, if you want to target a local audience then you can implement location based factors to your PPC campaign. This also ensures that you don’t waste money with your PPC campaign. You will only pay when someone genuinely clicks on your ad. Focus on targeted keywords that are relevant to your business and consider branching out to other PPC advertising, not just on Google but on other search engines such as Bing.

All of these online marketing methods are useful for small businesses because they are affordable and direct. You may not see results immediately, but (if implemented correctly), you will begin to notice an improvement over time which will do wonders for your company’s presence online and it’s overall success.

If you are unsure and would like a professional’s opinion on the best online marketing strategies for small businesses, get in contact with RYCO today:

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

Call Us: 028 9099 8106

 

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What Customers want from an Ecommerce website?

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How often have you felt overwhelmed by the continuous stream of “eCommerce trends” put forth by thought leaders, industry publications, external stakeholders and even your own team members? It’s enough to give even the most collected business owner a pounding headache. Whilst the majority of this advice is probably quite useful, it derives from people “on the inside” and not from the most important advisers – your customers.

Who knows what E-Commerce customers want from an online store better than the customer themselves? Paying closer attention to them can give your eCommerce store that extra dose of fuel it needs to please customers and keep them coming back for more.

Ways to Learn more about your Customers:

  • Feedback Boxes
  • Following User Activity via user journeys and heat maps
  • Usability Tests
  • Reach out Directly
  • Online Surveys
  • Post-purchase survey emails
  • Onsite fly-in-polls

Now that all of that is out of the way, it’s time to get stuck into the good stuff. Here are the things customers want more than anything from their e-commerce shopping experiences:

Personalised and Clever Shopping Recommendations

Provide your website visitors with personalised shopping experiences to increase the likelihood of a full sales conversion. Gathering insights about your customer’s shopping habits can help you to catch their eye with relevant offers, related promotions and visual emphasis on the items most likely to be of interest. Customers prefer this kind of online shopping experience because it saves time and gives them new purchasing ideas. In fact, 54% of customers prefer to engage with an eCommerce store that caters to their individual preferences and personal tastes.

Access to Honest Ecommerce Website Customer Reviews

People appreciate honesty. When your website only shows the positive reviews and keeps all of the critical ones hidden, people will know there is something up. No website can be that good, right? Plus, it makes it look as though the reviews that you do show on site have been intentionally generated. Instead, publish user product reviews on your eCommerce store to improve your site’s credibility and trustworthiness.

Free Shipping Available

Who doesn’t like free shipping? There’s not much worse than hitting the “continue to checkout” button, only to find that the cost of delivery is nearly as high as the item you want to purchase. Paying for shipping is one of the main disadvantages of online shopping. Why pay extra online when you can probably find a similar item a lot closer to home? This is where qualifying for free shipping opportunities come into play. Interestingly, 68% of online shoppers admit that they would increase their order total in order to qualify for the free shipping deal. By offering free shipping to consumers when they reach a certain bench mark cost, you’ll attract a lot more customers.

Easy Product Returns

Shopping online means relying on pictures, videos and size charts etc. to determine if the desired product is right for you or not. Once it arrives and you find that it does not meet your expectations (perhaps it doesn’t fit or the online store delivered the wrong colour etc.), you may wish to return it. The rules and regulations surrounding product returns varies from store to store. The more difficult the return policy and process, the less likely it is that a browser will make a purchase. 65% of online shoppers say that they are more likely to buy from a site offering free returns. Make returning items as easy and hassle-free as possible for your customers. Broadcast this on your site and make buyers aware of how easy it is to return items.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

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Want to Boost Conversions? Ask yourself these Questions First!

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What should I do if my website is generating traffic, but visitors aren’t converting? We hear you. It’s a frustrating problem for any business to endure, but an easy one to resolve.

Instead of looking to your competitors for the solution, you should start a little closer to home. You may be surrounded by a dedicated team of intelligent individuals, but how much do they really know about optimising a website?

Are any of them ecommerce specialists?

Do they understand how to fine tune SEO campaigns to adhere to the constant changes of search engine algorithms?

If you’re running an ecommerce business, it helps to seek out professional advice from an ecommerce specialist. Whilst your employees may be geniuses in their own fields, it takes a different kind of genius to optimise an ecommerce website.

Before putting the life of your entire business on the line, you might want to ask yourself the following questions:

 

Are your CTA’s Attention Grabbing?

 

A CTA is a Call-to-Action trigger. It can be in the form of a button or a piece of text that provokes a visitor to “click!”

The secret to a stop-what-you’re-doing and pay attention CTA is simple. Use words that ignite interest in your audience and tells them exactly what to do next.

Your words must be action-orientated and concrete.

A direct statement such as “Click the Button Below” or “Buy Now” will encourage visitors to convert.

Give them a little nudge in the right direction and they will respond quicker. You can do this by implementing the fear of missing out. For example, “On Offer for a Limited Time Only” or consider including a countdown clock that will get shoppers reaching for their wallets and purses a lot faster.

 

How Easy is your Product Page to Navigate?

 

Shoppers are busy people. A confusing product page design is frustrating to customers. They want clear direction, not unclear labels and multiple tabs etc.

A poorly navigated product page will encourage shoppers to give up on their will to splurge. Avoid this clutter and stick to a simple design.

Use relevant information and forget excessive blocks of text that don’t explain your service. Make it easy for customers to navigate your product pages and you will see a rise in sales.

 

Can Customers Trust your Website?

 

To improve your site’s credibility, incorporate examples of social proof on your ecommerce website.

You can increase sales by 34% just by including real testimonials for visitors to read. This helps to build trust in your brand and shows that other shoppers have purchased your goods in the past.

Reviews allow customers to gain a deeper insight into the products or services offered. Social proof can do a lot for your ecommerce website, so make sure that you don’t let it slip off the radar.

 

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

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Top 3 Common SEO Issues Found in Magento Sites and their Solutions

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If truth be told, Magento isn’t the most SEO friendly e-commerce platform available. This is largely due to its complex codebase, its intricate rewrite engine and its requirement for dynamic content. Despite these apparent drawbacks, Magento still holds the crown as being the strongest and most efficient e-commerce CMS in the digital universe.

However, many people are under the misplaced illusion that the SEO issues related to Magento are unresolvable when in fact, the solution is to work with a SEO company that specialise in Magento.

Ryco Marketing are SEO and Magento specialists. We have attended Magento retailers of all sizes and across every sector, solving any technical SEO issues to ensure flawless results.

Where Magento has setbacks, Ryco has the solutions:

 

DILEMMA #1: Filter URLs  

Filters are present to make the shopping experience much more convenient for users. However, a common issue for multiple Magento websites is having duplicated parameter-based pages whenever these attribute filters are in motion.

This is incredibly frustrating, especially since these filter URLs produce duplicate problems for search engines, which can have a negative effect on a websites SEO performance.

 

SOLUTION:

Google may class pages as separate if the category page content varies whilst filters are live. Tackling this issue works best using the Canonical Tag solution. This tag has been built into the latest editions of Magento and it works by assigning canonical tags within your elements.

This encourages Google to turn a blind eye to the current page and instead directs the search engine towards the master version. Since search engines will view duplicated filter URL’s negatively, it’s best to guarantee that similar patterns are canonicalised to category pages.

 

DILEMMA #2: Multiple Categories containing Same Product

Sometimes online retailers want to show a product under more than one category, which results in two different forms of the product URL. While this may not seem like a very big problem at first, two pages containing the same product manifests duplicated issues that search engines will pick up on.

This a huge disadvantage, especially singe Google is coming down harder on sites that publish repetitive content on multiple pages.

 

SOLUTION:

Set canonical tags to prevent Magento from creating duplicate content. This will allow Google and other popular search engines to choose the most desired version in the mix of similar URL’s for the exact same product. This will subsequently banish any duplicated content issues and allow you to display the same product in as many categories as you please.

 

DILEMMA #3: Sort URLs

Sort URL’s are viewed as duplicates by the major search engines which can be a bit of a nuisance. Sort allows users to organise a page of products based on desired attributes such as price, popularity and those most relevant etc. Magento then reorders the products based on this action and automatically produces a new URL which is affixed with a query string parameter. Google then determines this to be duplication, which is bad news for SEO.

 

SOLUTION:

To solve this problem, you need to ensure that variations of your original URL is not indexed by Google. The easiest way to do this is to use the canonical tag once more which will direct Google to the prioritised page.

 

Seek Professional Assistance

The main reason why online businesses experience Search Engine Optimisation difficulties is due to their immense size. Optimising your Magento site can be difficult for someone who is inexperienced with such matters. Your best option is to seek professional help from a SEO company who knows exactly what they are doing.

 

Get your FREE SEO Audit today.

Call us NOW on:

Newry  :  028 3026 1861  |  Belfast  :  028 9099 8106

 

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How to Design Product Pages that CONVERT

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Product pages will either attract new customers or motivate them to hop into the shopping cart of another website.

So, how can your product pages turn a visitor into a paying customer?

Headlines

The headline and titles of your products need to immediately grab the attention of your visitors. They must be clear, concise and descriptive. Keep in mind that potential customers have come to your site in search for an answer to a problem, let your titles be the solution!

Descriptions

Product descriptions should be informative and assure your readers that your products are exactly what they have been looking for. Highlight the positive features of the associated product and a touch of personality. For example, if you’re selling high heels then you know your target audience are female, so your product descriptions can reflect this by adding in a few how-to style tips. By doing so, you can help potential customers to better visualise owning and wearing the product as well as encouraging them to check out the rest of your website in search for great match up items.

Images

Your product images must be high quality which means having them clear, sharp and LARGE. Blurry images are a huge turn off. The best images are usually the ones showing the said product ‘in action’. For example, if you are selling football boots online, an image showing a player wearing the boots will be a lot more effective than a simple image of the boots. Incorporate both types and customers will be more inclined to make a purchase.

Videos

Increase sales by including videos of your products in use. This enables you to show how your products work as well as their features and appearance from all angles etc. This gives customers a better idea of what the product is like in ‘real-life’, giving them the opportunity to witness it in action which can help them to make a decision with regards to purchasing.

Call-to-Action Buttons

Call-to-action (CTA) buttons are needed to encourage conversions. These include buttons such as “buy now”, “add to cart”, “continue shopping” and “proceed to checkout” etc. These should be clearly displayed and easy to spot on the screen. Try using bold colours like red to grab viewers’ attention on your ecommerce website.

Reviews

User reviews can drive sales and increase all kinds of conversions. According to recent studies, before making a purchase a massive 61% of customers read online reviews and 63% are likely to buy from a website that includes these reviews. The reason for this is because people like to know what they are getting into and are inclined to trust REAL customers over companies simply claiming the authenticity of their products without any real proof.

Delivery and Shipping Info

Customers take delivery and shipment costs into consideration when making an online purchase. Display shipping information clearly to establish trust between your business and its customers. Hiding such information will lead to an abandoned shopping cart. If shipping costs are more expensive than the product itself, customers are unlikely to make the purchase. Offer free shipping if you can or consider offering it only when a customer reaches a certain buying amount, for example, “Free Shipping when you Spend £50 or More!” etc.

 

 

 

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10 Best SEO Practices for Ecommerce Websites

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Search engine optimization (SEO) is crucial for eCommerce sites to drive uphill traffic and convert customers. Reaching those precious top positions in search results is something that every eCommerce site should strive to accomplish. The average click-through rate (CTR) of websites ranked on the first page of Google search results is 71.3% with the number one position receiving the highest average CTR of 31.24%.

Your eCommerce website needs to reach high ranking positions (preferably on the first page of search results) in order to see any real changes to traffic and sales.

Here is a list of the top 10 best SEO practices for eCommerce sites.

 

1. Cleanse your Site

Identify current SEO drawbacks by carrying out an all-inclusive audit of your website. Possible SEO issues such as duplicated content, missing tags, redirects and other errors could be present within your script, CSS, images and links, which in turn can pose as a real threat to your website’s performance. Once you have cleansed your website, you can begin to implement a more tactically suitable SEO strategy.

 

2. Research Keywords

Long-tail keywords are favoured by Google algorithms. These are specifically targeted phrases that contain three or more words and are used to attract customers who are more likely to be interested in your products or services. Use this tool to attract quality traffic.

 

3. Original Product Descriptions

Avoid using manufacturers’ product descriptions and instead create unique alternatives. Duplicated content is a major concern for eCommerce sites because it ultimately lessens the value and status of your website.

 

4. Use Social Media

Add social media sharing buttons to your product pages to encourage customers to share and rave about your fantastic services. SMO (social media optimisation) influences Google rankings who look at a highly shared piece of content/web page etc. and attribute its growing popularity as being the result of a relevant and high quality website.

 

5. Optimise Page Loading Times

Boost Google rankings by optimising fast page loading times. 40% of internet users will leave your product page if it fails to load within three seconds. This is particularly true with regards to the mobile version of your eCommerce website because mobile sales are on the steady increase and when people are on the go, they are also in a rush and have no time to wait for slow loading product pages.

 

6. Interesting Metadata

Include your keywords in unique Meta titles and Meta descriptions. Your Metadata must entice your audience and encourage them to click on your website and view your products.

 

7. Easy Navigation

A complicated site structure will drive traffic away from your site. Highly ranked sites are clearly organized and presented in a way that enables visitors to easily navigate, understand and search through your site without any complications or added hassle.

 

8. Quality Product Images

Quality product images and videos are necessary to help customers get a better idea of the products that you are offering. Ensure that each picture is tagged with appropriate metadata to allow them to appear on image-based Google searches.

 

9. Search-Friendly URL’s

URL’s must be optimised for important keywords and titled appropriately to give not only customers valuable information but also to alert Google to the content of your eCommerce page and to showcase its relevancy.

 

10. Mobile Optimisation

A responsive website is crucial. 80% of internet users search online with their mobile phones before searching on their desktops. Google ranks mobile-friendly sites higher than non-responsive sites, so make sure that your eCommerce website provides a great mobile shopping experience.

 

 

 

 

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Ecommerce: Boost Conversion Rates

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The quality and effectiveness of your ecommerce site has a direct impact on sales conversions. The average conversion rate for UK ecommerce online stores is around 3.3%. On-site optimisation drives performance which is why it is worth optimising your web pages appropriately following a close assessment of site performance using web analytics reports, user testing and online surveys. A poorly optimized website will drive potential customers away from your domain which is why you need to be aware of the different ways that your ecommerce site can boost conversion rates.

 

Create Urgency

If you visit your local supermarket you will notice that the delicious sweets and chocolate bars are situated close to the checkout tills, tempting you at the last minute of your shopping trip. The placement of these items is no accident. They are there to encourage impulse buys. In the same way, your ecommerce site can speak to the impatient buyer and tempt them into making a purchase by building the classic ‘fear of missing out’ feeling in their wallets.

You can increase this sense of urgency by using time-sensitive shipping which means having a countdown in place to indicate when certain offers or delivery times end. If you are selling a lot of single items then let your customers know just how popular they are by including a low stock indicator.

 

Entice Quality Traffic

Keyword optimisation should be a prioritised aspect to your inbound marketing strategy. It must be incredibly simple for customers to find their desired items on your site. If you make it too difficult and time consuming for them to find such items, they will look elsewhere. Simplicity is an important part of user experience. The product page for example, must be easy to navigate with important features such as the ‘Buy’ and ‘Basket’ buttons standing out from the rest of the site’s content. The pricing of your services or products must be fair. Customer reviews will entice visitors and provide them with more confidence to purchase from your ecommerce site whilst displaying credentials and awards will maximise their trust in your company.

 

Business to Customer Communication (and vice versa)

Your customers must be able to contact your business in a timely manner. Many ecommerce sites use a live chat option as 63% of customers are more likely to return to a website that offers this function as the main source of communication. Relevant contact details such as telephone numbers and email addresses should also be included on your website. It would be even more beneficial if your site offers a free phone call service as people will be more likely to trust a company that does not charge them for calls.

 

High Content Quality

Following the impact of Google’s Panda algorithm, poor content is no longer up to the high standards set by leading search engines. Give your visitors intriguing and informative content. When it comes to product descriptions, avoid simply stating the various facts about the product and instead focus your content on why and how your products are suited for potential customers. High quality images are also immensely important. Make sure that your product images are clear and of good quality, avoid posting pictures that are heavily pixelated or blurry. SEO services are now a very specialised service that must be carried out with only the highest quality content and integrated with professional social strategies.

 

Use a Responsive Design

Responsive websites produce higher conversion rates. It’s as simple as that. Your ecommerce site must be able to operate properly on all devices such as desktops, tablets and mobiles. You will be able to reach a greater target audience if you offer the same features and functions of your original desktop site across all devices.

 

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Responsive Design Encourages E-Commerce Growth

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Over the last year there has been a growing trend edging towards a more responsive approach to the design of ecommerce websites. This is largely due to the fact that 67% of online shoppers are more likely to purchase from a site that is compatible with a range of devices including mobile and tablet. This has had a positive impact on SEO and E-Commerce as Google ranks such sites higher than those which are deemed less usable, resulting in increased conversion and sales rates for sites that have employed a responsive web design.

Responsive design generates a positive user experience as consumers will be able to browse your website at home, in the office or on the go. This efficient approach is able to keep up with the fast movement and evolution of customer demands and Google algorithms (which now prioritize responsive sites above all others).

Gaining loyal customers who will recommend your ecommerce site to other users should be one of your top priorities as the owner of an ecommerce website. Enabling a responsive design can help you to achieve a loyal customer base. According to Tech Infographics, 74% of internet users said that if a site works effectively on their mobile phone, they will be much more likely and willing to re-visit that same site again in the near future.

The three main principles of an effective responsive design includes:

  • A simplified user interface. This will help to drive visitor’s attention towards the most important factors of the site by using effective progressive disclosure.
  • Consistency in website functions, features and tools across all devices including desktop, mobile and tablet and to do so without sacrificing the screen resolution.
  • Provide device specific user interactions, allowing visitors to decide what kind of experience they wish to have whilst on your site (simplified or advanced, for example).

With 4 out of 5 smartphone users shopping online with their devices, it is evident that there is a mass potential of possible customers just waiting in the palm of your hand. 70% of mobile searches lead to online action within just one hour and the same can be said for other hand-held devices such as Kindles and Tablets. Adapting your ecommerce site to function across a range of devices will encourage sales growth and increase traffic to your website.

 

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The Importance of Adopting a Mobile-Friendly E-Commerce Site

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With over 100 billion global online searches carried out each month, it is no surprise that Google and other search engines such as Bing and Yahoo, have amended their algorithms to give better search results for consumers by prioritizing mobile-friendly sites. After all, the vast majority of internet users first begin their search engine explorations via their mobiles, with 80% of users choosing to access the internet using their smartphone rather than a desktop.
But what does this mean for your ecommerce site? Is it time for you to make the switch and develop an effective mobile marketing strategy?
The answer is YES.
Mobiles are an essential part of every-day life and if you cannot reach your audience via mobile, you give up those potential customers to your fierce competitors who ARE able to provide them with a pleasing mobile experience. To put it more accurately, there are currently seven billion people on this earth and 6.8 billion of them own or have access to a mobile phone.
There is vast market potential for businesses who have embraced mobile friendly sites that are both effective and responsive, but in order to take advantage of this mass potential your mobile ecommerce site must enable consumers to both engage and interact with your site.
Google ranks sites that use responsive design solutions higher than those who don’t because responsive designs provide consumers with quicker page loading times, shareable content and a single URL. To guarantee that your website performs optimally on any device, including mobile and tablet, you must implement a responsive web design solution which will drive traffic and provide the ultimate mobile-user experience.
Your mobile site must include the same usability, design, features and content that is available on the desktop version of your site. This is to ensure that both versions are parallel to each other. According to CMO Council, mobile devices will account for at least 87% of the total sales of Internet-enabled technology by 2017, which means that if you want your ecommerce site to succeed you must have it optimized for mobile to enable you to:
Keep up with your customers.
Keep up with your competitors.
Keep up with change.

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How a Secure E-Commerce Solution can help you Reduce Scam Risk

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Using a secure e-commerce will help to ensure that your site is never at risk of being hacked or invaded by members from a third-party. Valuable data must be protected from harm and intrusion and the only way to ensure constant protection from such scams is to use a safe e-commerce provider who will use their expertise on the matter to guarantee permanent safety and security. Here are some ways in which a secure e-commerce will reduce the risk of scam:

Providing a Secure E-Commerce Platform

Choosing a secure platform from which to host your e-commerce is the first step towards ensuring online safety. Ryco Marketing uses Magento as a secure E-Commerce Platform that is trusted by the world’s leading Brands. It is built to deliver high performance and is compliant with PCI (Payment Card Industry) and DSS (Data Security Standards) which helps to ensure that both your business and customer data is protected.

Protects your E-Commerce from Invasion

Avoid loss of important and essential data by using a secure e-commerce that allows you to constantly check the condition of your website for viruses that may have seeped into the site. A secure e-commerce site will reduce the chances of this occurring in the first place which means your site remains protected from threats. Ryco Marketing for instance, uses professional software packages that carry out regular vulnerability assessments to determine how exposed your site is to potential hackers, thus allowing for immediate action to take place in order to stop unwelcomed third-parties from entering the site.

Highest Possible Security Measures

Having a secure e-commerce in place ensures that only the highest quality of security measures are in place. Regular software updates are carried out to confirm that the site is continuously updated with the latest and best forms of security software. The use of high tech encryption software secures all types of data, most importantly financial information and confidential data. Putting up firewalls is perhaps the most basic mode of security and any e-commerce site worth its name should be expected to have a powerful firewall in place to stop attackers dead in their tracks before they have a chance to breach your network and get their hands on essential information.

Employ Additional Security Systems

Using various levels of security is something that a good e-commerce will do to provide you with the highest possible mode of onlinesecurity. They employ a security alert system that will instantly alert you to any suspicious or strange behaviour on your site (such as multiple transactions coming from the exact same IP address). Installing a card and address verification system will also give your e-commerce that extra layer of security to reduce the chances of having any deceitful charges.

 

 

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Ecommerce – Ecommerce Solution For All Businesses

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The basic premise is that an ecommerce solution is a necessity for anyone who wishes to do business on the web.
It can be defined in various ways, but it is essential that you understand the concept and appreciate the requirement to bring your business to life and sustain its growth and profitability. The concept can be defined broadly as the activity of selling products or services on the internet, with the integrated facility of online payment by credit card and other payment forms. Historically ecommerce solutions were the platforms for large companies such as Amazon and eBay but realistically anyone with a good business plan and vision can implement an ecommerce solution to drive their online business forward. What is most important is the need to have a business acumen and have all the business processes in place before implementing an ecommerce solution. In its concrete form it enables the online entrepreneur to operate a complete sales or purchase enterprise providing the customer with all the software tools to follow through a transaction from ordering the product to paying online and to delivery. A professional ecommerce solution enables a smooth online transaction without any glitches. It means that the consumer can shop from their armchair and receive delivery of the ordered product direct to their doorstep. All the intermediary processes such as the shopping cart, payment gateway, delivery process, customer services and returns are integrated automatically in the system.

Ecommerce solutions are provided by many companies who often guarantee ease of set up, customised applications and positive results with powerful marketing tools and add ons. These facilities are all included in a set price or at least that is what you will negotiate with prospective ecommerce website developers. The secret to acquiring a responsive, reliable ecommerce solution is constant communication with your website provider. This ensures that you get the customised platform consistent with the requirements to drive your online business into prosperity.