e commerce northern ireland Archives - Ryco Marketing UK
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e commerce northern ireland Archives - Ryco Marketing UK

ecommerce statistics

20 Ecommerce Statistics That’ll Keep You Up at Night

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E-Commerce has its advantages. It offers users the opportunity to buy or sell online 24/7, making shopping for specific products easier than ever. BUT there are still many aspects to eCommerce that business owners are completely oblivious to.

Since we like to keep things exciting here at RYCO, we’ve included 20 of the most shocking ECommerce statistics (you can thank us later):

1. Surprisingly, it’s 7 times MORE EXPENSIVE to attain a new customer than it is to keep a current one.

2. When it comes to shopping on mobile devices, men take the lead at 22%, whilst only 18% of women currently shop via their smartphones.

3. 73% of customers prefer businesses with friendly staff members – even via online communications.

4. After experiencing a negative customer experience, over 89% of customers will never shop from the same store again.

5. Customer experience will be the most influential online purchasing factor by 2020.

6.  Loyalty members will spend 13% more than not one, but two non-members.

7. The most popular time for online UK sales is after 6pm.

8. Tablets take the lead as the most popular online shopping device. Tablet users are three times more likely to spend online than both desktop and mobile users.

9. 45% of online shoppers take to social media to help influence their buying decisions.

10. 75% of consumer’s shop online because they believe online stores offer better deals than their local stores.

11. Online reviews influence 55% of shoppers, helping them to decide whether they want to make a purchase or not.

12. If users are prompted to make a new user account before making a purchase, 23% will give up.

13. According to recent ecommerce statistics, 28% of online consumers abandon shopping carts when shipping costs are higher than expected.

14. Shoppers aged 18 – 34 buy online more than any other age group.

15. From 2016 onwards, online sales will grow 93% each year.

16. Posting 1 to 4 times a day on Twitter will give you the best CTR.

17. Adding a simple smiley face into your Facebook post can increase post shares by 33%.

18. 30% of mobile users will not complete a sale form a non-responsive site.

19. If your site doesn’t load within 3 seconds, 57% of internet users will abandon it.

20. Emails from companies influence over 70% of mobile purchases.

We hope you enjoyed these surprising but true ecommerce statistics. If you’d like to learn more about how to manage a successful ecommerce store, get in touch with RYCO today. We are ecommerce specialists based in Newry, Belfast and Dublin:

CALL US: 028 9099 8106

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

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How to Use Social Media for Business Development

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With over 2.1 billion people active on social media, it makes sense to utilise these online communal channels for business. People use social media for business to communicate, engage and share content. It brings forth a means by which business’ can develop a two-way dialogue with their customers. Your social media strategy and campaign will depend on the premise of your business, your target audience and the social network channel in use.

Below we have each of the big social media channels listed, along with ways in which they can be utilised to help grow your business:

How to Use Social Media for Business Development

Facebook

As the #1 social media platform worldwide, Facebook can drive a traffic jam of potential customers to your business’s fan page. Cross-promote your fan page and business website by inserting a Facebook widget.

Leverage Google’s Social Search feature to have your Facebook content indexed by Google and drive traffic from search engines. To do this effectively, link your fan page to your website.

Engage with potential customers on a daily basis. Customers can reach out to you and you can even target specific groups by defining your preferred audience by factors such as gender, age, city or country etc. This enables you to hone in on your target audience.

Improve brand credibility and awareness. Facebook is a breeding ground for shares and likes. Viewers can share your Facebook posts with their friends, spreading and displaying your brand’s name in front of their connections.

90% of Facebook users expect businesses to have a Fan Page, emphasizing how important social media for business can be. Whilst most don’t appreciate business’ trying to sell to them on Facebook, you can still connect and strengthen customer relations via Facebook. Post relevant and persuasive content to drive clicks to your main website.

 

Twitter

Twitter accumulates over 500 million Tweets each day. It’s a quick and easy way to connect with customers in a social environment rather than a serious business one, which many people find uncomfortable and off-putting. Many business’ now use Twitter for branding.

Gain valuable customer feedback and insights to help further improve your services or products. Listen to your customers and they will appreciate you for it.

Market your product or services to thousands of potential customers with a simple persuasive tweet. You can also utilise Twitter to keep your followers updated with your company’s latest news or achievements etc. Spark interest with promotions and coupon code giveaways.

Promotional and business tweets are just as likely to go viral as a cute Panda video. This can lead to an increase in sales and ROI.

Twitter is a great way to improve brand loyalty. Engaging with your customers via Twitter and helping them with any queries they may have, will increase their loyalty for your brand. They will be more likely to follow you and re-tweet your content.

 

Google+

Google+ may not be as popular as Facebook, but it would be foolish to ignore it and its 363 million users. Content posted on Google+ is indexed instantly. You could say Google is a little biased here, but who cares when it will do absolute wonders for your SEO efforts? Google+ can be used to rank your business higher in search results, so it’s definitely worth the time!

The Google+ Business Page is one of the main influential ranking factors when it comes to Google’s local search results. By having an active Google+ account posting relevant content regularly, you will see your business climbing the list of local search results.

Collaboration opportunities are available for free. These include video chatting with colleagues and customers via the Google Hangouts feature.

You can have your message reach the right audience with a simple click. It’s an easy way to share content to the right people. In fact, the +1 button is hit 5 billion times per day! So feel free to promote brand awareness, advertise promotions and speak to thousands of potential customers.

Improve B2B marketing with Google+. You can use this channel to engage and establish relationships with other businesses and potential customers. Google’s SnapKnot tool is excellent for B2B marketing as it has an impressive member conversion rate.

 

LinkedIn

As a professional social networking channel with over 347 million registered members, LinkedIn is the ideal place to search, find and promote business and marketing opportunities.

Generate new leads by making connections. Joining relevant LinkedIn groups in your industry can also help to not only spread brand awareness, but to make contact with valuable like-minded individuals who may be seeking your services.

Connect with potential clients and even customers by making personal contact with them. Create personalised messages, avoid seeming too “sales pitchy” and speak to the individual.

LinkedIn can make you and your business easier to find. Implanting a social strategy via LinkedIn will help to gather more quality leads. The possibility of creating inbound leads is more consistent with LinkedIn than with other social channels because it focuses on business above all else, making it perfect for B2B marketing especially.

Build brand credibility and awareness by hosting a LinkedIn event. This will help you to gain more leads by inviting LinkedIn influencers to attend.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

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Google Confirms Changes to Ad Positions on Desktop Search Results

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Google has confirmed text ads will no longer appear on the right sidebar of desktop search results. The giant search engine broke the news of this drastic change on 19th February 2016. Rather than appearing at the top, bottom and right side of search results, ads will be positioned above and below them instead.

In addition to this, the number of text ads shown above organic listings will be increased to four, not three. This will occur for those considered to be “highly commercial queries”.

Advertisers are dying to know how these sudden changes to ads on desktop search results will affect their own ad performance. Factors such as CPC (PPC), CTR and average position etc. are at the top of the growing list of concerns executed by online advertisers.

 

Here’s what Google has confirmed so far about the recent changes:

·         Text ads will no longer appear on the right side of desktop search results.

·         For “highly commercial queries”, four text ads will be served above search results instead of three.

·         A maximum of seven text ads will be displayed on a SERP.

·         No more than three text ads are to be shown below SERPs.

·         Relevant queries will display Knowledge Panels and Product Listing Ad Blocks on the right rail of SERPs.

·         All of these recent changes and updates will be implemented worldwide (regardless of language), on both Google.com and each of its search partners. These changes are permanent.

 

Should We Have Expected This Shift?

Back in 2010, when Google first began to test the notion of four ads shown directly above search results it appeared to be just that, a notion. However, those experiments continued for an additional several years. So, should we be kicking ourselves for not seeing these changes coming sooner?

No, not exactly.

Whilst slight changes were seen by users in the past, this was by no means expected to be permanent. In the beginning, Google experimented with simple mortgage queries. Users noticed that instead of having three ads on top of their organic results, there were four. In some instances, no ads appeared in the right sidebar whatsoever. This was perhaps the first clue that there were bigger changes to come.

So why didn’t any of us see it coming?

Google denied these changes were going to be permanent. As a result, people turned their attention elsewhere and desktop ad changes were put away in a tiny box at the back of our minds, never having to be dealt with. That is, until Friday 19th February happened.

 

More about Highly Commercial Queries

Highly Commercial Queries (aka, the ones where four ads will show instead of three) are seen by Google as being queries where the user is intent on making a purchase. For the time being, this is unlikely to affect ad tests in Knowledge Panels or Product Listings. Instead, Google will continue to run various experiments in Knowledge Panels and with Product Listing Ad layouts, despite the recent changes to the right rail of SERPs.

 

What Does all of this Mean for CPC?

Many are worried that the cost of CPC will rise as a result of there being less ad space available. However, there may not be as much interest to place ads at the bottom of organic search listings as there were for having ads on the right side of SERPs. Until more data is available on the subject, we can do nothing but speculate according to prior knowledge and the information that Google has currently provided us with.

We can guarantee, however, that advertisers running bid-to-position strategies are likely to need to make relevant updates. These updates may cause an auction fluctuation period. This will settle once advertisers become accustomed to Google’s changes to ad layout on desktop search results.

Keep an eye on our blog for more updates as this story unfolds.

 

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

 

 

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E-Commerce: Expanding to a Global Market

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Steve Jobs, the CEO of Apple Inc. and Pixar Animation Studios predicted in 1996 that global eCommerce “is going to be HUGE”…and he was right.

Reeling in customers from the other side of the world can be challenging but it can also be the key towards achieving an eCommerce site that EXPLODES with success. Think about sites such as Amazon, EBay and even MAC Cosmetics. These eCommerce sites have successfully broken into the global market and have made millions as a result.

The competitive world of online sales makes up 30% of the UK’s economy, so you can imagine the mass potential that could arise if you were to expand your business internationally. Retail eCommerce sales worldwide are expected to rise to almost £2.5 trillion by 2018.

So how can your business benefit from this enormous growth in global eCommerce?

A solid platform and an effective global business strategy MUST be set in motion. Your international customers need to interact and convert with your business without any hassle or inconvenience. The purchasing process has to be as simple as it is when the consumer makes a purchase from their local online retail stores.

But how can your eCommerce site provide this if it is based on the other side of the world?

LOCALISATION.

Understanding the international market is crucial. The opportunities for success abroad are readily available, but before you dive your business into a new region, appropriate research must be conducted to access the potential demand for your services using various performance indicators. This will help you to govern the need and performance of your business within foreign regions and gauge its success.

Your eCommerce site must be localised to adhere to the specific currency and language of foreign visitors. Think about a foreign buyer stumbling across your eCommerce site. What is their frame of reference as a buyer? Well, they are probably accustomed to seeing their own language on webpages.

What else?

They will expect international delivery services. If you are a UK company expanding into the U.S market, seemingly small dialect and spelling changes such as colour (UK) and color (U.S) plays an important role. Ensure that your website takes into consideration these and other key differences between the UK and international markets and then apply your findings to your global business strategy – TAILOR the experience.

Payment methods also vary in different parts of the world. For example, Germany favours direct debit transfer whilst Spain has seen an increase with PayPal. Cater your payment options accordingly and make sure that your eCommerce provides a range of different payment routes for international customers to choose from.

The importance of currency and rounded numbers plays a keen psychological role with regards to consumers deciding to take action or turn away from a payment. For example, showing an EU visitor a product priced at €34.87 is likely to put them off making the purchase, whereas if you round off this number to €35.00 instead, you have a better chance of encouraging conversions because you have simplified the purchasing process.

Succeeding in a global market has a lot to do with efficient shipping. A special offer or Free Shipping will enable your eCommerce site to remain above the surface in this competitive foreign territory. Import and export laws vary in each country so your business must comply with these before promising a sale and your return policy for international buyers must be both clear and precise.

Global eCommerce can help you to reach a much wider audience. E-Commerce is essentially about selling products or services online instead of in person, so remember:

If you can’t sell with a smile, sell with a click.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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The Importance of Adopting a Mobile-Friendly E-Commerce Site

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With over 100 billion global online searches carried out each month, it is no surprise that Google and other search engines such as Bing and Yahoo, have amended their algorithms to give better search results for consumers by prioritizing mobile-friendly sites. After all, the vast majority of internet users first begin their search engine explorations via their mobiles, with 80% of users choosing to access the internet using their smartphone rather than a desktop.
But what does this mean for your ecommerce site? Is it time for you to make the switch and develop an effective mobile marketing strategy?
The answer is YES.
Mobiles are an essential part of every-day life and if you cannot reach your audience via mobile, you give up those potential customers to your fierce competitors who ARE able to provide them with a pleasing mobile experience. To put it more accurately, there are currently seven billion people on this earth and 6.8 billion of them own or have access to a mobile phone.
There is vast market potential for businesses who have embraced mobile friendly sites that are both effective and responsive, but in order to take advantage of this mass potential your mobile ecommerce site must enable consumers to both engage and interact with your site.
Google ranks sites that use responsive design solutions higher than those who don’t because responsive designs provide consumers with quicker page loading times, shareable content and a single URL. To guarantee that your website performs optimally on any device, including mobile and tablet, you must implement a responsive web design solution which will drive traffic and provide the ultimate mobile-user experience.
Your mobile site must include the same usability, design, features and content that is available on the desktop version of your site. This is to ensure that both versions are parallel to each other. According to CMO Council, mobile devices will account for at least 87% of the total sales of Internet-enabled technology by 2017, which means that if you want your ecommerce site to succeed you must have it optimized for mobile to enable you to:
Keep up with your customers.
Keep up with your competitors.
Keep up with change.
Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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E-Commerce: Necessity for Businesses on the Web

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E-commerce is an essential requirement for businesses who wish to broaden their brand via the web in order to increase sales and expand their reach to a wider audience of potential consumers. E-Commerce, otherwise known as electronic commerce, is the term given to an online system that allows businesses to trade through the internet selling their services, goods or information to online customers. Today’s business world is extremely competitive which is why many businesses are benefiting from having an online presence which enables them to reach masses of potential customers from around the globe.

Encourage a ‘Take Action’ Approach

Having an e-commerce site for your company allows you to better connect with your target audience. Your website will showcase your business in the best light, allowing potential customers to understand why they not only want but need your service or product. When a customer decides to buy something, the first step that they usually take is to find it online, hence they end up viewing your website to determine whether or not they want to make a purchase. Having an e-commerce solution will influence customers to take action which will result in an increase of sales.

Expand your Business Brand

One of the most advantageous aspects of having an e-commerce site is being able to extend your reach to not only your target audience, but beyond that. Choosing Rycoweb to design your website will ensure that your brand reaches top Google rankings so that when a potential customer seeks to purchase a specific product or service via the web, your e-commerce site will be one of the first options that they will see. Developing an effective ‘social media strategy’ will also help your brand to grow. By updating your social media accounts with good content, special offer notifications and competitions, it not only raises the company’s profile but encourages traffic to your e-commerce site, resulting in an increase of sales and an expanding consumer base.

Convenient and Less Time Consuming

In today’s busy world, people no longer have the time or the patience to head out shopping after a long day in the office which is why so many customers appreciate the convenience of online shopping. Rycoweb enables businesses to better connect with their consumers because when your business has its own e-commerce website, customers are able to make a purchase with a few simple clicks.This is an extremely efficient solution because payment and sales are completed quickly whilst ensuring customers that their payment information is kept safe and secure.

Cost Effective Solution

In comparison to traditional methods of trade, e-commerce provides the ultimate cost effective solution to all of your business and sales needs. E-commerce marketing has proven to be able to achieve a higher customer to cost ratio because the cost of advertising online is evidently less expensive than marketing via a TV commercial, for example. The long-term advantages of having an e-commerce website for your business is irrefutable, sales will continue to grow as your brand expands to reach a wider audience. E-commerce is the more cost effective solution to allow for online movement between business and customer, permitting the ability to buy and sell goods and services without having to set one foot outside the door.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce – The Advantages

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Ecommerce or Electronic Commerce is the system whereby the consumer can buy or sell goods and services over the Internet and transfer payments or funds through digital media channels. It is undoubtedly one of the most coveted facets of the Internet to have developed over recent years.

Through a network of computers the operative can fulfil a transaction in a matter of minutes from the comfort and convenience of the consumer’s home. With security of payment methods having improved immeasurably in recent times and more on line transactions being conducted more speedily than ever, the customer has increased reassurance of successful outcomes. The virtual business environment that can often be intimidating and off putting has become so user friendly that online transactions are a simple process from start to finish.

Within this process people can carry out business unhindered by the constraints of distance or time. You can log onto the Internet at any convenient time – day or night – and sell or purchase anything your heart desires at the click of a mouse. A very basic working knowledge of keyboard skills and Internet Surfing experience are the basic requisite skills for enabling online shopping or selling. The direct cost-of-sale for an order executed on a website is more economical than traditional methods of paper based retail, as there is no human interaction during the online electronic purchase order process. However, for the customer who may find the virtual world of online trading too impersonal or desires to complete a transaction with the help of a human intermediary, there is normally a Telesales Service to help complete the purchase or sale. This service should be standard with any reputable professional online Ecommerce Business so to avert the possible difficulties that might confront potential customers and to provide the backup service necessary to guarantee successful customer transactions.

A benefit of electronic transactions is eliminating processing errors as well as providing faster transaction times and making the procedure more convenient for the customer.

Ecommerce is also an excellent platform for selling niche products. The customer base may be smaller but in the expansive market place of the Internet even specialist products could generate sufficient volume sales to render the business worthwhile.

Ecommerce has proved that it is the most economical way of doing business and with thoughtful effective SEO campaigns can improve their competitive standing in the market place. Climbing Google Rankings and Increasing Brand Awareness can lead to growth in sales or purchases, so the opportunities of Sustained Growth are greater than traditional marketing methods, which are costly and time consuming.

Ecommerce Businesses benefit from the reduced costs of selling online. Product prices can be checked and maintained at competitive rates without compromising profit margins.

There are many tangible advantages from the Buyer’s point of view including a reduction in the time taken to sort out purchases. Improved decision making is promoted by Ecommerce Business Sites with precise navigation to find the product required and quicker payment gateways to complete transactions and expedite the ordered goods. Unlike conventional buying, less time is wasted on resolving invoice and order mistakes. The customer also has greater opportunities for buying alternative products such is the wider availability of choice on the Internet.

There are also wider benefits to changing to an Ecommerce Business solution. Delivery times can be reduced as can labour costs and expense related to such considerations as preparation of documents and error detection and resolution. Other strategic advantages include savings on mail preparation and telephone bills, staff salaries and overtime and supervision expenses. Business processes are completed with less personnel and in reduced time frames.

With all these savings on Time, Energy and Capital, Ecommerce Enabled Businesses can thrive on suitable E Business Solutions Platforms, offering turnkey quality to Ecommerce Websites.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce – Misinformation On Creating Effective Ecommerce Websites

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There is a plethora of information on the Internet advising how to create effective ecommerce solutions. Such is the amount of advice available that the good gets lost with the bad, and bad practice is encouraged during the process of the ecommerce build.
To avoid the obvious pitfalls or disastrous decisions that might be incorporated in the development of an ecommerce solution it is necessary to remember certain points and dispel the myths.

There is a common belief that you can never provide your customers with too much information. The reality based on consumer testimonials is that simple product information is sufficient and that being overwhelmed can be a purchase turn off. Avoid ambiguity and confusion so as not paralyse potential buyers and present technical data if necessary as separate downloadable documents.

Inspiring consumer confidence in your website requires more than a security badge on your checkout pages. Security online is vital but the objective should be to convince potential buyers of the reliability of your website through effective website written content. In High Street shops cross-selling works very well but does not work effectively online. Checkout protocol online needs to be decisive, focused and fast so the least distractions there are the better. Customers who are bombarded with too many extra choices may find it off putting and may be driven to your competitors’ websites. The lesson is not to litter your checkout with cross-selling products. Another element worth remembering is that your sales success online does not depend on your web design alone. There are equally important factors that make up the full experience such as returns policies, customer services, order fulfilment and dispatch and enquiries handling. It is as important to provide good customer services online as off line especially when it may be the first human interaction in the purchase process for the customer.

The myth that launching and sustaining an ecommerce business is easy needs addressing. It takes business acumen and many other skills to grow the business so do not fall for the premise that a 16 year old can create and sustain an ebusiness.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Reducing Fraud Risk Through Secure Ecommerce

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If your business accepts credit card payments then you are susceptible to credit card fraud and computer hacking. High Street retail stores and ecommerce businesses acknowledge this danger and have taken measures to address this growing problem.
They have reset their credit card processing systems to integrate secure technologies and protocol that effectively blocks card fraudulence. Though not totally fool proof these protocols have dealt quite successfully with the threat that faced retail businesses, accepting the fact that they practically all use the credit card payment system.
Ecommerce websites are also susceptible to being compromised by fraudsters and hackers and it is imperative that they protect the business and their customers. To do this ecommerce business should ensure they are PC1 compliant with industry best practices for credit card payments. The council governing PC1 security standards are endeavouring to simplify the process of protecting customer information from fraudsters and website hackers. This will regulate PC1 data security standards on ecommerce website software solutions and ensure minimum level of security attributes in database archives on the Server and the physical premises of the Server. Non compliance with PC1 standards can nullify a company’s sanction for processing online transactions. No ecommerce website owner can afford to lose the online transactions of their business. Customer security demands that businesses adopt the appropriate initiatives to stamp out fraudulence and protect their integrity. The outlay of any fines for non compliance would be better spent on a skilled website design team in the first instance.
The problem arising from a hacked ecommerce website is that the fraudsters can validate card numbers with small purchases. Once validated the card can be used at a later date to withdraw large sums of money. These criminals can even convince merchant accounts to credit back funds to a stolen card account. The card holder in this way does not notice the changing account balance in the short term. Another fraudulent practice in ecommerce websites that have been compromised is to replace the payment data. While ecommerce business orders move towards completion criminals can divert payments to their own forged accounts instead of the merchant account. There is always a question of responsibility regarding securing ecommerce websites. Is it the website provider or the payment gateway agency who takes responsibility of credit card transactions? This issue will undoubtedly be resolved in the future with tighter security all round.
Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce Requirements

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Ecommerce website development has streamlined and smoothed many functions either individually or in an integrated fashion, that in effect has revolutionised online business.
The transfer of money over the Internet in a secure system has enabled shoppers to pay for their purchases with confidence online. The following operations also signal more professional online sales and create a shopping environment where the potential customer can complete a transaction ranging from product choice to payment online and delivery, without any glitches; automated data collection systems, electronic data exchanges; inventory management packages and supply chain management packages.

Internationally people are making transactions on the World Wide Web. Ecommerce businesses are a global phenomenon outreaching the boundaries of geographical and national limitations and open 365 days a year. The reservations you may have about Internet Trading are very often the product of a hastily and randomly created website which like any business without a business plan or marketing strategy will fail before it even begins. A strong business model is necessary to generate and sustain revenue in the ecommerce world. We only have to look at the big successes such as Ebay and Amazon to ascertain the need to have a credible business model to begin with.

It is therefore essential to consider the many facets of developing an ecommerce business. Building an effective website to sell products or services requires primarily a good business plan and then a Technically Cohesive Solution that integrates all areas of the online business model to provide the customer with a happy shopping experience. The system needs to be good enough to secure customer loyalty so they return for repeat purchases. Ensuring positive outcomes on any ecommerce website requires strong market research and effective marketing strategies, supported by a professional management and technical team. Providing complete information about products and services is paramount as is a common sharing of the information by customers, business associates, suppliers and shipping agents.

Technically the website system should be secure in every facet; it should also be reliable and stable and capable of responding speedily to new technical advances, as well as social and economic changes and innovation.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Top Tips To Ensure Maximum Performance For Your Ecommerce Solutions

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If you have done your research and can pinpoint times when your business online is most busy, then you can take corrective steps to ensure optimum performance at these pressure sales times. It may be that coming up to the holiday seasons, both Winter and Summer, your website can avail of a facelift appeal and more importantly ensure your online store works seamlessly for your customers. There are a number of elements you should check out to effect optimum sales.
As online merchants face a shopping deluge the weakest point will be emphasised. To pre-empt this situation test your ecommerce application for maximum traffic and the fastest loading times it can cope with. It is imperative to provide a bandwith that is sufficient so your online business does not depend entirely on your server. The most efficient online stores must be open 24/7 with customer service always available.

Your website design should not only provide attractive images of the products being sold but also fast downloading times. Ensure you have categories for age, interests and gender and highlight the discounts and special offers, such as free shipping. You want to entice your potential customers to not only browse but to engage, stay on your site and make a transaction. Any tweaks you make must sustain your customers interest sufficiently and provide the smooth transition from product order to payment online.

There are a variety of reasons why customers abandon the shopping cart and quit shopping midway on an ecommerce store. These can be addressed and corrected to avoid customer loss. To reduce the likelihood of this you should ensure that the processes in the purchase chain are flawless and easily navigable. Such details as shipping schedules, cut off dates, ordering deadlines, product page information, product availability and pricing should be double checked and working smoothly. The other big issue of course is the payment methods and policies that are available to the online shopper.

Taken in the round all these elements are inextricably related to your website design which ties in with your hosting process. Your shopping cart is enmeshed with your ecommerce merchant account features and it is at this point that your customer is looking for alternative payment methods other than credit card. It behoves the online entrepreneur to make sure that the payment processing method is secure and not susceptible to online fraud.

These pointers are worth bearing in mind and enacting to ensure a smooth ecommerce shopping experience for the potential customer.

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Ecommerce Getting the Best Out of Your Ecommerce Website

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To get the best out of your ecommerce web solution, “it must do as it says on the tin” – to coin a cliche. The internet world of buying and selling online is changing and developing exponentially over recent times. There is a world of difference between running an ecommerce business and making it successful. An ecommerce website that is not strategically designed and operated will experience little advantage in trading in a cyber environment.

If you are serious about operating a professional, powerful captivating and effective ecommerce website then you need a solution that has all the essential ingredients to provide the desired outcomes. There are a number of aspects that you must integrate into a successful solution to give you a return on investment.

 

Your ecommerce website design must not only appeal visually to your potential customers but must provide the navigation and layout that takes the purchaser quickly with ease from the ordering stage to the payment check out stage. It is therefore imperative that you commission the best designer possible to create this platform – you will literally get what you pay for so research this area before making any decisions and select the best at the most affordable price. It is essential that the designer is conversant with market trends so that your website can be designed according to the market standards expected by your potential customers online. Careful planning and execution of the design elements will give you the desired return on investment.

 

Another feature that is of paramount importance in giving your website that credibility and reliability that instils confidence in your customer is your choice of web hosting. It must be secure and you can research this side of your hosting very easily to acquire the best hosting provider available. Your online shop should be accessible from anywhere in the world, with integrated features such as fast internet speeds, good uptime and responsive customer supports. Only consider a web hosting package that can offer all these traits.

 

Implement an advanced shopping cart software integration that provides good product displays, dependable payment gateway solutions, reliable and fast admin. support with add-on benefits. These features are an essential part of an effective ecommerce solutions and must be in place to effect smooth purchase processes and transactions.

 

The other area requiring indepth attention is your website marketing. If your online store cannot be seen or found easily then business will simply pass you by. Customers have to be aware of your availability in the market and an effective marketing strategy to highlight this is ‘de rigueur’. Again choose the right ecommerce design company to integrate all this software into a lean selling machine. To disregard any essential aspect of creating an effective ecommerce website will be at your peril!

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce Defining an Ecommerce Consultant

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A consultant is normally someone who is expert in their field or speciality and becomes a professional adviser to those who require their expert or specialised skills and help. In the world of ecommerce the same applies and for those unacquainted with the technical and business know how of setting up and maintaining an ecommerce website, they are an indispensable assistance.
All too often entrepreneurs try to go it alone with ecommerce and the savings on spend they think they are making becomes a total loss due to their lack of specialist knowledge and skills surrounding the development and operation of an ecommerce website. If you recognise the need to consult someone at the development stage you will ultimately save money by avoiding costly mistakes that will certainly detract from your business’ profitability and success.

 

Experience is an essential element in creating a successful platform and choosing a credible consultant can prove a financial saving in the long term. We can quantify the advantages of using an ecommerce consultant. Their experience avoids mistakes you might have made yourself if you had gone it alone. Their knowledge can make your site successful as they have helped others before. They know what to implement to create success. They can help you navigate the stormy seas of being an internet entrepreneur and they will help you to market your ecommerce website so to drive in traffic that will provide an almost instant profit. They have the skills to ensure time saving features to make your business more efficient.

 

The money you lay out on an ecommerce consultant will make you money in the long term, so it is a positive decision to seek this help. If you desire the gold standard then a consultant of this standing will be expensive but you must give your ecommerce business the best chance possible to grow, succeed and become profitable.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce Evolution

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What began as a highly competitive ecommerce sphere has evolved into an arena where ecommerce software providers are providing the complete package for aspiring online entrepreneurs to establish Internet e businesses. They bundle their software to incorporate all the needs of the website from Home Page, Products to shopping carts and marketing services. For many entrepreneurs online there was a steep learning curve in the beginning – coming to terms with a market that knows no regional limitations.

Information availability increased exponentially for a few years and then at a much faster rate until by 2010, with increased broadband speeds and download times, deployment of second generation websites is now necessary to provide a more professional customer experience.

The online entrepreneur’s primary need remains a credible online presence that meets the demands of an increasingly educated, aware online consumer base. The ingredients of a good effective site were historically an effective design, a user friendly shopping cart, the appropriate products, a successful SEO and a cost per click marketing campaign. The service providers required to help the Internet entrepreneur make money were also profiting from their skill areas of ecommerce coding, web development and web marketing. Since its inception the Internet rose like the ‘phoenix from the ashes’ and the technology has developed at a mind boggling rate. However it has not been a successful vision for many budding ecommerce businesses, due to many factors including failure to plan properly or complete lack of vision in the first place. A lot of web mavericks have jumped on the bandwagon and impressionable entrepreneurs have in many cases opted for the cheap web application which does not “do what it says on the tin”. A lot of frustration and bewilderment has grown amongst those unsuccessful online business that took advice from ill chosen web developers who could not deliver on their promises.

With too many people doing the same thing the competition can be financially suffocating. Choices made during the crucial growing stage of a ecommerce business will be the decisive factor in their ability to jump to the next level or drown. Some investment is necessary in up to date web applications to maintain their credibility and sustain their growth. Business acumen and experience are just as important as the technical know how in creating successful online ecommerce businesses. For those ecommerce combatants who continue to survive and prosper the interest is now in the new breed of ecommerce providers who offer complete services – hosting, design, stock control software, shopping cart, product category and range management software, analytics, SEO marketing, SSL certificates at an affordable price. Again the overriding factor is finding ecommerce providers who have a proven tract record of fulfilling their promises – at the end of the day cheap is not always cheerful – you will get what you pay for.

There are a number of reputable ecommerce companies who will deliver on their promises and it behoves any aspiring online business to choose their system provider with care, having done their homework in advance. There is a bright future for ecommerce businesses who are savvy enough to make the smart choices that guarantee successful outcomes.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

UX Design for success

Ecommerce (Online Sales)

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Try to quantify global sales and the statistical analysis becomes difficult if not impossible. The variables governing the results are so prone to change that daily, weekly or monthly data analysis can reveal ever changing quantities, based on the most prevalent factors and figures at any given point of time.

Ecommerce has become the lightning conductor in dictating expanding global trade. Online sales have increased exponentially over recent years and continue to outgrow all other retail and wholesale sales right across the economic spectrum. The shrewd entrepreneur has not only initiated an ecommerce website to up sell their products but has implemented a second generation ecommerce application to enhance the customer experience and improve online sales. The success of ecommerce marketing and sales is clear to all who browse the Internet and take time to look at Google or other search engine rankings.

 

Those companies who have embraced effective search engine optimisation campaigns over a period of time are reaping the rewards with high ranking places in the top pages. Consequently we find that these are the companies that outperform their competitors, in the sales arena and are continuing to grow their sales year on year. Having an awareness and appreciation of the growing trend towards ecommerce business, is the launch platform for future entrepreneurial success through ecommerce application.

 

Ecommerce has revolutionised the way in which people buy and sell products. What historically was a High Street transaction has become a purchase or sale over the Internet. With the establishment of such sales websites as E Bay and Amazon, the general public have been drawn into the intrigue of trading in a cyber environment that operates in real time and has replaced the cyber virtual world.

 

In plain terms, almost any transaction involving buying or selling goods or products is possible on the Internet and with the evolution of payment gateways, a complete service stretching from purchase to delivery is available to any customer. There are no restrictions on the types of business that can avail of ecommerce trading and while the larger ecommerce operators are the retail/wholesale conglomerates the independent trader has proven that ecommerce trading outperforms the traditional Sales methods of across the counter sales.

 

The concept opens up a world of global trade encompassing every industry, from the cottage to the multinational. Some operatives have actually abandoned the traditional High Street sales pitch for the online sales of ecommerce. This burgeoning industry not only provides the trader with video market access but provides many useful services for the business such as providing data for market research, attracting traffic for ecommerce store fronts and performing market research for online ordering and delivery systems. There are even integrated software packages to control stock levels and ordering systems.

 

Ecommerce business also introduces new media channels, such as VOIP telephone systems, video streaming, online marketing and brand awareness. These all contribute to making online business successful. Ecommerce offers the customer a one stop shop. You can browse, pick, order and pay for your purchase without leaving your armchair. It will even be delivered to your doorstep with a clearly defined returns and exchange policy to complete the transaction and reassure the potential customer. Ecommerce systems are ‘de rigueur’ the platform to increasing your sales.

 

Globalisation demands that companies wishing to outperform their competitors must embrace these latest technologies to sustain growth and survival in the commercial world.

 

Wider audiences create wider demand for your products and services and you ignore at your peril the role of ecommerce business solution providers, whose systems dictate the real success of your online ecommerce business application. Bespoke packages are the driving force behind user friendly, effective website applications. These can range from simple brochure sites to high-end database driven applications. The future of online trading in products and services is undoubtedly ecommerce.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO or Magento ecommerce questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce – Failing to Plan is Planning to Fail

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Opening any type of business requires a business plan and failing to do a plan will most often see the demise of the business before it gets started. The same principle applies to starting an ecommerce business, where the most overlooked process is planning.

 

The success of your ecommerce business can be defined in terms of proper planning, target setting and market research. Unfortunately many online e-commerce businesses, eager to get going without any real thought or consideration fail to deliver and end up on the refuse heap. When stepping into the arena of e-commerce there are many pitfalls awaiting the uninitiated. It is often a two edged sword.

 

A beautiful website can fail as a sales tool if the business side is neglected. No matter how dynamic technically an ecommerce website is, if not designed in tandem with sound business principles, it will flounder. The risk of a virtual loss as opposed to a bricks and mortar loss may be more tolerable but no one starts a business with the premise that it will fail. If you have a niche product that is competitively priced why would it not sell? Failing to answer this question suggests that they do not have the basics of business planning. Without understanding the challenge of e-commerce business you cannot plan for the predictable let alone the unpredictable ahead.

 

To plan for an ecommerce business you must start with the end in mind. You need to set acceptable profit targets based realistically on what is possible. Establish a competitive selling price for your products. Converting visits to your site to sales depends a lot on how the customer gets to your site. If the search terms on which your site rankings are based, are closely connected to the products or services being sold, your conversion rate will likely be higher. In creating a conversion rate keep to a conservatively low number so you can work out how many visits are needed on your site to meet revenue targets. Your task is how to achieve the required number of visitors to use your products or services in order to meet your planned revenue targets. You are now planning to succeed rather than fail – you have to implement the required measures on your website to attract the requisite footfall and transactions for a profitable outcome.

 

It is also necessary to budget for an on-going search engine optimisation plan. Without an effective SEO campaign your website development spend will probably be in vain. If you build SEO into the marketing plan of your ecommerce site your online business should be profitable and predictable.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.