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best seo northern ireland Archives - Ryco Marketing Belfast

Apr 28
0
SEO FACTS

15 Surprising SEO Facts You DIDN’T Know Existed

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When it comes to SEO facts, you’ve heard it all before, right? Well, we (my fellow RYCO’s and I), have decided to test that theory and showcase our findings right here on our digital marketing blog.

So here it is, 15 of the most surprising SEO facts:

1.  93% of the “online experience” begins with a search engine.

2.  131 billion searches are conducted on search engines each month. (advisorwebsites)

3.  Over 80% of businesses online consider their onsite blogs to be one of the most important assets to their business. (searchenginejournal)

4.  When internet users can’t find what they’re looking for on the first try, 40% will change their chosen keywords. (searchenginewatch)

5.  88% of internet users will connect via their mobile phones when looking to find a local business or establishment. (searchenginewatch)

6.  75% of user clicks goes to the top 5 results on the search engine result pages. (searchenginejournal)

7.  On-page SEO takes up 25% whilst the remaining 75% of SEO takes place off-page.

8.  Worldwide mobile internet users are expected to reach up to 6.2 billion by 2018. (searchenginewatch)

9.  SEO leads have a 14.6% close rate. (searchenginejournal)

10.  65-70% of the search engine market share is owned by Google. (km3media)

11.  Businesses that blog have 434% more indexed pages than does without a company blog. (searchenginejournal)

12.  75% of search engine users never scroll past the first page of search results. (HubSpot)

13.  Organic traffic accounts for 70% of clicked links. (imforza)

14.  Inbound leads cost 61% lower than outbound leads. (searchenginejournal)

15.  80% of internet users ignore the paid ads and instead focus on organic results. (imforza)

And there you have it, 15 surprising SEO facts you never knew existed.

SEO newryAfter seeing the benefits of SEO, you’re probably wondering how you can make SEO work for you and your business. RYCO Marketing can help you get the most out of SEO, helping you to rank higher on SERPs, drive MORE traffic to your website AND increase conversion rates.

What are you waiting for?

Give RYCO a call today:

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing, adwords, video production, social media, SEO Belfast, Magento or web design questions you may have.

Newry : 028 3026 1861
Belfast : 028 9099 8106

 

Sep 28
0
ecommerce web design and seo belfast northern ireland

10 Best SEO Practices for Ecommerce Websites

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Search engine optimization (SEO) is crucial for eCommerce sites to drive uphill traffic and convert customers. Reaching those precious top positions in search results is something that every eCommerce site should strive to accomplish. The average click-through rate (CTR) of websites ranked on the first page of Google search results is 71.3% with the number one position receiving the highest average CTR of 31.24%.

Your eCommerce website needs to reach high ranking positions (preferably on the first page of search results) in order to see any real changes to traffic and sales.

Here is a list of the top 10 best SEO practices for eCommerce sites.

 

1. Cleanse your Site

Identify current SEO drawbacks by carrying out an all-inclusive audit of your website. Possible SEO issues such as duplicated content, missing tags, redirects and other errors could be present within your script, CSS, images and links, which in turn can pose as a real threat to your website’s performance. Once you have cleansed your website, you can begin to implement a more tactically suitable SEO strategy.

 

2. Research Keywords

Long-tail keywords are favoured by Google algorithms. These are specifically targeted phrases that contain three or more words and are used to attract customers who are more likely to be interested in your products or services. Use this tool to attract quality traffic.

 

3. Original Product Descriptions

Avoid using manufacturers’ product descriptions and instead create unique alternatives. Duplicated content is a major concern for eCommerce sites because it ultimately lessens the value and status of your website.

 

4. Use Social Media

Add social media sharing buttons to your product pages to encourage customers to share and rave about your fantastic services. SMO (social media optimisation) influences Google rankings who look at a highly shared piece of content/web page etc. and attribute its growing popularity as being the result of a relevant and high quality website.

 

5. Optimise Page Loading Times

Boost Google rankings by optimising fast page loading times. 40% of internet users will leave your product page if it fails to load within three seconds. This is particularly true with regards to the mobile version of your eCommerce website because mobile sales are on the steady increase and when people are on the go, they are also in a rush and have no time to wait for slow loading product pages.

 

6. Interesting Metadata

Include your keywords in unique Meta titles and Meta descriptions. Your Metadata must entice your audience and encourage them to click on your website and view your products.

 

7. Easy Navigation

A complicated site structure will drive traffic away from your site. Highly ranked sites are clearly organized and presented in a way that enables visitors to easily navigate, understand and search through your site without any complications or added hassle.

 

8. Quality Product Images

Quality product images and videos are necessary to help customers get a better idea of the products that you are offering. Ensure that each picture is tagged with appropriate metadata to allow them to appear on image-based Google searches.

 

9. Search-Friendly URL’s

URL’s must be optimised for important keywords and titled appropriately to give not only customers valuable information but also to alert Google to the content of your eCommerce page and to showcase its relevancy.

 

10. Mobile Optimisation

A responsive website is crucial. 80% of internet users search online with their mobile phones before searching on their desktops. Google ranks mobile-friendly sites higher than non-responsive sites, so make sure that your eCommerce website provides a great mobile shopping experience.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social media, SEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

 

 

 

Sep 02
0
SEO Belfast, SEO Northern Ireland banner Ryco

The Ultimate Key to Higher Rankings

By | Blog, SEO | No Comments

Discovering the secrets of SEO is a little like opening the internet’s version of Pandora’s Box – you never quite know what you might find. Google Algorithms are constantly changing and improving which means that it can be difficult to accurately pinpoint which factors of SEO will have the most effect on your rankings. However, there are a few key components that act as the fundamental basics of SEO and will continue to have a huge impact on the ranking success of your site. Those within the SEO Belfast industry constantly change and improve upon theirskills in order to keep up to date with the evolution of search engines. 70% of links that search users click on are from SEO, but how can your e-commerce site get the most out of SEO?

Consider the various aspects and information on your website that search engines such as Google will collect and distinguish in terms of relevancy and quality. Once you have pin-pointed these features, you will be more capable of rendering a SEO strategy that will propel your site to the top of the rankings list.

Words

The words on your site are extremely vital towards having your site ranked highly on search results. Take time to optimise for the right keywords and use onlyrelevant, engaging and high quality content. 93% of all online experiences start with a search engine and ends with the click of a button. Having the right words on your site will help to ensure that your website never falls below the search engine algorithm’s radar.

Titles

Titles are usually one of the first aspects to a site that people will see. It summarizes the content of a page which is why Google’s algorithm collects such information when providing accurate search results.According to Inside Online, the first 50 – 60 characters of your title is likely to be displayed by Google. To ensure that at least 95% of your titles display correctly on search engines, aim to keep your titles under the 55 character mark and avoid longer titles which will not be displayed fully.

External Links

When a domain contains a hyperlink that links to a different domain, this is called an external link. You can have external links within your own site that point to other relevant domains or another website could use an external link to point to your own domain. Either way, whenever a website has many different links attached to it, this will impress Google because it gives the impression that your site has quality information that viewers will want to read.

Google and other search engines such as Yahoo and Bing use various metrics to help them determine the external links overall value including the popularity of the page, the anchor text used within the link and the number of domains that link to the same website etc.

Reputation, Relevance and Regularity

How frequently you publish quality content to your website will play a vital role towards getting your site noticed by search engines. Sites that regularly post fresh content that includes optimised keywords and quality links may be seen as a successful domain and appear more likely to attract a larger number of viewers. The reputation of your site is extremely important to Google and other big search engines. For this reason, the sites that backlink to your domain should only be those that are considered high ranking and relevant.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfast,  social media, SEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.