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Cheapest Online Marketing Strategies for your Small Business

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As a small business trying to break into the online marketing sphere, it can be easy to feel disheartened, especially when you start comparing yourself to existing established brands such as Amazon and eBay.

Does your business even stand a chance against such steep competition?

YES, of course it does. Never doubt yourself or your business’ potential for success.

Remember that your business offers customers something that they will not find anywhere else. Whether that be in the form of unique and authentic products, exceptional customer service or the fact that you offer bespoke furniture – if you’ve got it, flaunt it.

When it comes to online marketing for small businesses, it is important to choose methods that will work best for your business but remain within your budget. And with such a wide variety of marketing channels available, it can be hard to pinpoint exactly which one will be your diamond in the rough.

To help you make a better decision for your business and your budget, we have included a list of the cheapest and most effective marketing strategies for small businesses:

 

Leverage Email Marketing

Engage with customers via email marketing. To get maximum potential from email marketing, make sure to integrate with other marketing campaigns. For example, if you decide to host a special offer for a limited time only, send customers an email reminder. This will be even more effective if you send out personalised emails. According to recent studies in the effectiveness of email marketing campaigns, emails with personalised subject lines are 26% more likely to be opened. Keep this in mind and try to implement such factors into your outgoing emails instead of sending every customer the same repeated message.

 

Blogging

People are often put off by “salesy” content and prefer to read more personal and entertaining content. Welcome to blogging. Providing customers with informative and interesting content can help to promote your own products, services and brand. Blogging is one of the best marketing strategies for small businesses because it can do wonders for your SEO efforts. By updating your website with fresh content on a regular basis (twice a week is recommended), you can improve your website’s visibility on search engines. Since your blog is constantly updated, your website stays above the radar and Google will notice it. Guest blogging is also advised. This will help to spread brand awareness and drive extra traffic back to your website.

 

Leverage Social Media Channels

Social media can double the number of marketing leads obtained by direct mail, telemarketing or trade shows, so it really shouldn’t be ignored. Once you’ve set up an account for your business, you need to start engaging with the community. Instagram for BusinessJoin discussions, share original content and update your followers regularly.

Facebook business pages and Facebook advertising can help spread word about your business. Encourage fans to share and engage with your content in order to reach a wider audience. Invest in Facebook advertising to have one of your own ads appear in the right hand side of the news feed. This is great for small businesses because it can help you reach your target audience as your ads appear to the right people (the same can be said for the likes of AdWords, for example.)

Don’t forget the more visual social media platforms such as Pinterest and Instagram. These channels are ideal for business who sell incredibly visual products or services. Drive traffic to your site by using hashtags to build awareness and interest.

 

Utilise PPC Campaigns

Pay-per-Click campaigns can be a great way to broadcast your business online. Google AdWords allows you to fine tune your campaign to suit your business objectives. For example, if you want to target a local audience then you can implement location based factors to your PPC campaign. This also ensures that you don’t waste money with your PPC campaign. You will only pay when someone genuinely clicks on your ad. Focus on targeted keywords that are relevant to your business and consider branching out to other PPC advertising, not just on Google but on other search engines such as Bing.

All of these online marketing methods are useful for small businesses because they are affordable and direct. You may not see results immediately, but (if implemented correctly), you will begin to notice an improvement over time which will do wonders for your company’s presence online and it’s overall success.

If you are unsure and would like a professional’s opinion on the best online marketing strategies for small businesses, get in contact with RYCO today:

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

Call Us: 028 9099 8106

 

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Why Does My Small Business NEED Search Engine Optimisation?

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SEO is at the forefront of E-Commerce success. You may already have a website with great products, clear images and the best prices in your area but unfortunately this is all worthless without SEO to increase brand awareness, improve search engine ratings and drive quality traffic to your site.

Small and local businesses often have the false assumption that their websites don’t need any ‘fancy SEO’ because word of mouth and traditional advertising methods are enough to meet their business objectives. However, this couldn’t be any further from the truth. Search Engine Optimisation leads have an impressive close rate of 14.6% whereas outbound leads such as print advertising have a close rate of only 1.7%.

If your business site uses poorly calculated SEO or none at all, you may as well have set up your store in the middle of the Sahara Desert because the only traffic heading your way will be in the form of a dried out tumbleweed!

Here’s just a few of the ways in which SEO can benefit your small business:

Accessible Web-Pages

Google and other search engines take into account your online credibility, authority and trustworthiness. They base their findings by discovering who links to your site. You can help move this along by ensuring only high quality and credible websites are linking back to your site. Incoming links help people and search engines to find your web-pages which in turn, can help you to generate more qualified traffic to your site.

Quality Keywords

Keyword research is vital to any SEO campaign. You need to use the right keywords to target your audience. There is no point using a keyword if it’s not doing anything to move your business forward. An SEO specialist agency will be able to help you discover and pinpoint the exact words or phrases that is most relevant for your business and which will target traffic and increase sales.

Website Speed

Fast loading times is crucial for online success. A slow website is a dead website. User experience concerns itself with the speed of your website. If a web-page takes a long time to load, users will become frustrated and click the little ‘x’ on top left corner of the screen. SEO can help you to achieve a faster website that is efficient and easy to use which leads us onto another advantage of SEO – Usability.

Easy Website Navigation

SEO specialists will tell you that you need a functioning site that is easy to navigate. This is important because if a user finds your site difficult to explore they will leave and find one that functions better. Simple aspects must also be clear and ‘to the point’ such as titles, headlines and the body of your site content. High quality pictures are also a must.

A website without any SEO is like an empty well without water. Nobody will be able to find your website if you don’t make your site known to search engines!