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How to Use Social Media for Business Development

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With over 2.1 billion people active on social media, it makes sense to utilise these online communal channels for business. People use social media for business to communicate, engage and share content. It brings forth a means by which business’ can develop a two-way dialogue with their customers. Your social media strategy and campaign will depend on the premise of your business, your target audience and the social network channel in use.

Below we have each of the big social media channels listed, along with ways in which they can be utilised to help grow your business:

How to Use Social Media for Business Development

Facebook

As the #1 social media platform worldwide, Facebook can drive a traffic jam of potential customers to your business’s fan page. Cross-promote your fan page and business website by inserting a Facebook widget.

Leverage Google’s Social Search feature to have your Facebook content indexed by Google and drive traffic from search engines. To do this effectively, link your fan page to your website.

Engage with potential customers on a daily basis. Customers can reach out to you and you can even target specific groups by defining your preferred audience by factors such as gender, age, city or country etc. This enables you to hone in on your target audience.

Improve brand credibility and awareness. Facebook is a breeding ground for shares and likes. Viewers can share your Facebook posts with their friends, spreading and displaying your brand’s name in front of their connections.

90% of Facebook users expect businesses to have a Fan Page, emphasizing how important social media for business can be. Whilst most don’t appreciate business’ trying to sell to them on Facebook, you can still connect and strengthen customer relations via Facebook. Post relevant and persuasive content to drive clicks to your main website.

 

Twitter

Twitter accumulates over 500 million Tweets each day. It’s a quick and easy way to connect with customers in a social environment rather than a serious business one, which many people find uncomfortable and off-putting. Many business’ now use Twitter for branding.

Gain valuable customer feedback and insights to help further improve your services or products. Listen to your customers and they will appreciate you for it.

Market your product or services to thousands of potential customers with a simple persuasive tweet. You can also utilise Twitter to keep your followers updated with your company’s latest news or achievements etc. Spark interest with promotions and coupon code giveaways.

Promotional and business tweets are just as likely to go viral as a cute Panda video. This can lead to an increase in sales and ROI.

Twitter is a great way to improve brand loyalty. Engaging with your customers via Twitter and helping them with any queries they may have, will increase their loyalty for your brand. They will be more likely to follow you and re-tweet your content.

 

Google+

Google+ may not be as popular as Facebook, but it would be foolish to ignore it and its 363 million users. Content posted on Google+ is indexed instantly. You could say Google is a little biased here, but who cares when it will do absolute wonders for your SEO efforts? Google+ can be used to rank your business higher in search results, so it’s definitely worth the time!

The Google+ Business Page is one of the main influential ranking factors when it comes to Google’s local search results. By having an active Google+ account posting relevant content regularly, you will see your business climbing the list of local search results.

Collaboration opportunities are available for free. These include video chatting with colleagues and customers via the Google Hangouts feature.

You can have your message reach the right audience with a simple click. It’s an easy way to share content to the right people. In fact, the +1 button is hit 5 billion times per day! So feel free to promote brand awareness, advertise promotions and speak to thousands of potential customers.

Improve B2B marketing with Google+. You can use this channel to engage and establish relationships with other businesses and potential customers. Google’s SnapKnot tool is excellent for B2B marketing as it has an impressive member conversion rate.

 

LinkedIn

As a professional social networking channel with over 347 million registered members, LinkedIn is the ideal place to search, find and promote business and marketing opportunities.

Generate new leads by making connections. Joining relevant LinkedIn groups in your industry can also help to not only spread brand awareness, but to make contact with valuable like-minded individuals who may be seeking your services.

Connect with potential clients and even customers by making personal contact with them. Create personalised messages, avoid seeming too “sales pitchy” and speak to the individual.

LinkedIn can make you and your business easier to find. Implanting a social strategy via LinkedIn will help to gather more quality leads. The possibility of creating inbound leads is more consistent with LinkedIn than with other social channels because it focuses on business above all else, making it perfect for B2B marketing especially.

Build brand credibility and awareness by hosting a LinkedIn event. This will help you to gain more leads by inviting LinkedIn influencers to attend.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

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How a Secure E-Commerce Solution can help you Reduce Scam Risk

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Using a secure e-commerce will help to ensure that your site is never at risk of being hacked or invaded by members from a third-party. Valuable data must be protected from harm and intrusion and the only way to ensure constant protection from such scams is to use a safe e-commerce provider who will use their expertise on the matter to guarantee permanent safety and security. Here are some ways in which a secure e-commerce will reduce the risk of scam:

Providing a Secure E-Commerce Platform

Choosing a secure platform from which to host your e-commerce is the first step towards ensuring online safety. Ryco Marketing uses Magento as a secure E-Commerce Platform that is trusted by the world’s leading Brands. It is built to deliver high performance and is compliant with PCI (Payment Card Industry) and DSS (Data Security Standards) which helps to ensure that both your business and customer data is protected.

Protects your E-Commerce from Invasion

Avoid loss of important and essential data by using a secure e-commerce that allows you to constantly check the condition of your website for viruses that may have seeped into the site. A secure e-commerce site will reduce the chances of this occurring in the first place which means your site remains protected from threats. Ryco Marketing for instance, uses professional software packages that carry out regular vulnerability assessments to determine how exposed your site is to potential hackers, thus allowing for immediate action to take place in order to stop unwelcomed third-parties from entering the site.

Highest Possible Security Measures

Having a secure e-commerce in place ensures that only the highest quality of security measures are in place. Regular software updates are carried out to confirm that the site is continuously updated with the latest and best forms of security software. The use of high tech encryption software secures all types of data, most importantly financial information and confidential data. Putting up firewalls is perhaps the most basic mode of security and any e-commerce site worth its name should be expected to have a powerful firewall in place to stop attackers dead in their tracks before they have a chance to breach your network and get their hands on essential information.

Employ Additional Security Systems

Using various levels of security is something that a good e-commerce will do to provide you with the highest possible mode of onlinesecurity. They employ a security alert system that will instantly alert you to any suspicious or strange behaviour on your site (such as multiple transactions coming from the exact same IP address). Installing a card and address verification system will also give your e-commerce that extra layer of security to reduce the chances of having any deceitful charges.

 

 

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Ecommerce – Planning For A successful Ecommerce Website Design

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Deja vu is a very useful experience to draw from when planning to design your ecommerce website. The pitfalls are many for the uninitiated and for the entrepreneur looking for a quick fix design set up the mistakes made in haste are humbling and very often irredeemable.

The message to anyone thinking of creating a design for their website is to consider the challenge in terms of (a) finding the right designer to create the desired solution and (b) communicating effectively with that designer so they know exactly what you want and can implement the requisite system to deliver your requirements.

Primarily, finding an empathetic, skilled designer with a proven track record is your first challenge and there are a number of ways to secure the best. You can contact successful ecommerce businesses and ask if they could recommend their designer or design team. Very often the best designers are referred from one customer to another, as long as your business is non threatening in the competitive commerce arena. You basically require a designer who can create a customised system to drive your business. At the point of selecting and commissioning your website designer it is necessary to know exactly what you want them to do for you. Most entrepreneurs will want the designer to create the web design and work through a complete process with continual consultation throughout the project. This eliminates anomalies, buts and maybes and enables the designer to deliver exactly what you want. From initial designs to completed project the key concept is engagement. The more consultation the more successful the outcome and the more economical the process will be. Be careful to select your designer on past results and not necessarily price. You can find affordable designers with flair and integrity who will give you what you want as long as the second challenge is fulfilled. Constant communication between the ecommerce entrepreneur and the website designer will negate any disasters that might otherwise arise in the design process. Designers are not mind readers and can only work with the remit they are given – so the more detailed and precise the design concept is in the planning stages, the more successful will be the outcome. With your feedback your designer can review their designs and provide you with a selection of designs for your consideration. Your final choice can then be made so the design sign off stage of your project is accomplished to your total satisfaction. This pre empts the horror stories you hear about other disastrous website designs.