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ecommerce newry Archives - Ryco Marketing Belfast

Aug 04
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site migration newry and belfast

How to Make Sure Site Migration won’t Lose Customers!

By | Blog

Site migrations occur for a variety of reasons. Yet, one factor usually remains the same and that is the fear of losing traffic and revenue as a result of site migration. This fear stems from the fact that it’s all too easy to mess up your sites ranking performance during the migration process. Site owners must understand the risks involved with site migration, and the impact of a recently changed domain name. If done incorrectly, your site may not rank as well as your previous one. This can result in decreased search visibility, traffic and even sales. Thankfully, we know just how to deal with such an intricate process. Here are some of the best techniques to ensure your site migrates as smoothly as possible:

What to Consider

48239-O5KKU7It is important to create a detailed migration plan. This will help ensure that each business target is met accordingly. It will also be worth taking essential factors into consideration, such as legacy site architecture, the architecture of the new site and the platform technical limitations.

Incorporate SEO from the Beginning

Don’t leave SEO until the last minute of the site migration. For some reason, many companies believe that SEO can be touched upon at the end of the migration process. They think that it can act as an add-on once all the heavy lifting has been done. However, this is completely false. SEO should be implemented by an experienced SEO provider from the very start of the migration process. This should be someone who knows what they are doing and who can direct your site towards success.

Redirects and Mapping

Many business owners simply forget all about their redirects and mapping when it comes to site migration. This process involves quite a lot of testing through each phase of the migration process. Old subdomains must be checked and the sites need to be crawled in order to ensure a flawless transition. Without doing so, your company’s older pages may still be indexed. This will unfortunately pose as a serious problem when you try to recover lost authority.

 

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing, adwords, video production, social media, SEO Belfast, Magento or web design questions you may have.

Jun 02
0
ipad website version

5 Creative Web Design Trends to Watch in 2016

By | Blog

Web design seems to go through just as many trends as the fashion industry. Whilst some of these trends are nothing more than quick flashes in the pan, others stick around for the long haul. The main purpose of each new trend is to give internet users a more polished user experience. But since this is an ever-changing medium, keeping tabs on the best trends can prove to be quite a challenge.

To help you decipher the “best from the rest”, we have combined a list of five of this year’s most influential web design trends of 2016:

1. Hover Animations

Animations of all kinds have been “bang on trend” this year, but perhaps none more so than the classic “hover animation”. Have you ever moved your cursor over a certain element on a site only to have it jump to life right before your eyes? This innovative and lively trend provides immediate feedback. It’s also a great way to stir up interest in your brand and reach out to potential customers using simple but effective graphic and animated techniques.

2. Artistic Typography

Who doesn’t love mixing up their typography patterns every once in a while? Web designers can’t seem to get enough of artistic fonts. Branching off from traditional styles gives sites a creative boost and helps to set them apart from their competition. Eye-catching typography will grab user’s attention and make your site more memorable.

3. Long Scroll Navigation

Internet users desire FULL CONTROL of scroll navigation. They tend to get fed up with websites that don’t allow them to control the scrolling option at their own pace. Enter long scroll navigation, a simple scrolling option that enables users to navigate as they please in a smooth, easy and uninterrupted format.

4. Hero Styled Imagery

A hero image is an eye-catching photograph or piece of content that will instantly capture the user’s attention and urge them to find out more. This trend is particularly popular with visual based sites such as photography pages or even hotel booking pages etc. Use HD quality images to get the best results and don’t forget to include a relevant call to action!

5. Background Videos

YouTube is currently the second largest search engine online. It is owned by Google, which is conveniently the first largest search engine. It makes sense then, that video would make it onto this list. Recently, there has been a dramatic increase in the amount of background videos and animations included on web pages. It’s important to get this done right. You don’t want to irritate or distract the viewer. Instead, your videos should drive engagement and interaction. It’s a great way to increase your site’s visibility on SERP’s as well, since Google tends to favour sites that include video!

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing, adwords, video production, social media, SEO Belfast, Magento or web design questions you may have.

 

Jul 16
0
Branding Ecommerce Analysis Conversion rate Optimisation Belfast Northern Ireland

Ecommerce – Gateway To Global Trade Domination

By | Blog

Doing business online is now accepted as a means of business growth potential on a global scale. Many entrepreneurs are now recognising the value of virtual stores and are convinced that this is where business of the future will be conducted.

The potential is unlimited and with cost effective and credible ecommerce applications, businesses are being taken to an area where they can best flourish. With an enormous catchment of buyers and sellers online you need an ecommerce platform to grow your business and reach out to your potential market. Every conceivable product and service is now available to buy or sell online and ecommerce is the in word and concept. A well designed and built website will help launch your enterprise on a sound platform, and an effective marketing strategy and campaign will assist online growth. To sustain this growth you will have to consider search engine optimisation campaigns which creates awareness of your business and products online. Initially it is essential to ensure that your website build includes integrated SEO modules to give you an immediate boost in the search engine rankings and to put your business on the world map.

Parochial or regional targeting is not a sole option for growing businesses online. You need to open your business to as wide a market as possible in other words the global markets. If you manage to secure sales of 3% for example in a regional area, you can increase this a hundred fold at least by opening up to a more densely populated global market. To achieve this standard of online trading success your ecommerce web design must be fit for purpose, so ensure you have a solution that is professionally designed, coded and marketed before attempting to engage world markets. Language is no longer a barrier to international trading as your ecommerce website can be presented in any language you choose. Security of payment is a highly rated priority for customers so this must be a prime consideration when having all the required features integrated technically in your ecommerce application. Merchant accounts should work smoothly with secure transaction tools and shopping cart reliability. If you have all these integrated facilities and a highly visible website then your ecommerce solution will prove a valuable gateway to global trade domination.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfast,  social media, SEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.