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Branding belfast Northern Ireland, SEO search engine optimisation Belfast Northern Ireland

Search Engines: Helping your SEO Strategy Keep Up with Changing Algorithms

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Think of an algorithm as a data recipe. This recipe holds all of the essential ingredients that search engines require to provide people with the best possible search results.

But what does a search engines algorithm have to do with your website?

It’s simple.

If your website does not contain the necessary ingredients to meet the standards of a search engines algorithm, it will not rank highly on the results page because it will simply go unnoticed and undetected by the adjoining algorithm…this is where Search Engine Optimisation (SEO) steps in.

SEO is a term used to sum up all of the different tactics and procedures that are used to increase the ranking of websites on a search engines result page (SERP). According to Search Engine Journal, SEO leads have a close rate of 14.6% whilst outbound leads (such as print advertising) have a reduced close rate of 1.7%. SEO and online marketing have surpassed the effectiveness of outbound marketing which is largely due to the fact that E-Commerce is the fastest growing retail market of 2015.

Of course, in order for your e-commerce site to benefit from this movement in the market, it needs to incorporate the right methods of SEO for your site. There are several major aspects to a website that an algorithm will scan and use in order to determine how valuable your site is and where exactly in the rankings list it should be placed. These include the Words within your site (including keywords), Titles, Links (both inbound and outbound), Words within Links and the search engines overall Reputation.

Incorporating each of these relevant factors accurately and effectively into your SEO strategy will help to ensure that your website never falls under the radar of any search engine, leading your site towards a brighter future that is less vulnerable and no longer restricted by the ever-changing conducts of search engine algorithms.

 

 

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Advantages of Google for Small Businesses

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Search Engine Optimisation (SEO) helps to build a business’ online presence using effective, fast and user-friendly websites that automatically rank higher in search engines such as Google and Bing. The higher your website ranks within the long list of search results, the more likely it is that your website targets the right audience,leading to a steady increase in conversion rates and an amplified number of sales. With help from a professional Web Design company such as Ryco Marketing, small businesses can reap huge benefits from using SEO, enlarging their customer base and increasing traffic to their website.

Increase Traffic

As a race, we humans tend to be a little on the lazy side and this couldn’t be more evident than with our online search engagements. People rarely click onto the second or third page of Google and are far more likely to trust that Google has given them the most relevant findings on the first page which is why SEO is so important to small businesses especially. The main reason why businesses, small and large, choose to incorporate SEO into their online marketing strategy is to increase the sheer amount of traffic that visits their site on a daily basis.

It has been proven that a business that uses SEO will expand and grow twice as fast as a business who has not invested in SEO. If you own a small business or your company is fairly ‘new’ it is worth considering using SEO to help your business hit the ground running. Effective SEO will enhance your business’ rankings on search engines, resulting in more regular visitations to your site and subsequently, more customers.

Strive Ahead of your Competitors

Increase your brands credibility and awareness with a successful SEO strategy. Internet users tend to automatically trust that Google will deliver accurate, relevant results and that the most relevant of those results will be right there on the first page of the search. SEO can help your website to be continuously present on search engines whilst dramatically increasing the likelihood that it will reach top rankings. Chances are, your current competitors in your industry have already turned to SEO to deliver fast and effective results for their businesses. A small business will do much better for itself if it uses an optimised site whereas a business who has yet to jump on the SEO bandwagon will have less customers and less opportunities for advancement.

Provides Ultimate User Experience

Investing in SEO is a powerful way in which to deliver high quality user experience for your consumers. A user-friendly website will invite visitors to your site and by using a clear structure with interactive and visual stimulations such as pictures, quality content, blogs, videos and numerous engaging pages etc. customers will want to remain on your site for a longer period of time and be encouraged to take action because of the enthusiasm that your website has generated using effective SEO. Small businesses must adapt SEO into their marketing strategies if they want their business to succeed as an online ecommerce.