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SEO Lisburn Archives - Ryco Marketing Belfast

Dec 02
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e commerce solution experts ni

3 of the Most Common SEO Mistakes to AVOID

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SEO will either send your e-commerce website skyrocketing to the top of search result pages or send it plummeting to the bottom of the barrel. Don’t let your e-commerce website fall victim to common SEO pitfalls which will not only drop your rankings but can drop your online revenue.

Here are five of the most common SEO e-commerce mistakes that are best avoided:

1. Un-Optimized Product Pages

Changes to the site, such as adding new pages or products, can dramatically influence your organic search engine performance. One of the biggest SEO errors made by e-commerce sites is having poorly optimised product pages. For example, having no product reviews, missing image ALT tags, low quality content and poor keyword targeting are all factors that make up low ranking product pages.

Product descriptions play a huge part in the buying process. After all, people rely heavily on detailed descriptions before deciding to make a purchase.

So where can you go wrong with your product descriptions?

Using the manufacturer’s product description is the most common mistake that e-commerce sites make. This description is likely to be used by dozens of other retailers who also sell the same product, thus resulting in duplicated content. This is a huge disadvantage for e-commerce sites because search engines rank pages containing copied content extremely low. Writing unique product descriptions for each of your products may be time consuming but it will solve this problem and improve your website’s SEO.

2. Incorrect Keyword Research

Your website will only appear in search engine results if it uses relevant keywords. It is important to carry out proper keyword analyse and research to define which words will best benefit your business. Relying on broad keywords such as “Laptops” will help drive basic traffic to your site but you may want to target a more specific audience to drive solid sales. For example, if you sell specific laptop brands such as Apple, Lenovo or DELL, you can include these as keywords in order to reach searchers who already have a clear idea of the product that they want.

Failing to use both broad and specific keyword targeting appropriately will only result in your potential traffic being drastically narrowed. Long tail keywords should not be neglected. Make sure that your keywords target specific products and try to include relevant information such as brand name, colour, size and model number.

3. Sites that can’t be indexed

A website must be indexed before it can appear on search engine result pages. A search engine has its own ranking algorithm which web pages must adhere to if they wish to appear on Google, Bing or Yahoo, for example. If your ecommerce website cannot be indexed properly, it simply won’t make it onto the list. Some of the most common reasons why a website can’t be indexed include using too many images with important text embedded (search engines cannot read this text) and flash animations.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social media, SEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

If you are worried that your e-commerce website may contain potentially harmful SEO mistakes, contact RYCO Group today for the solution at 028 3026 1861

Nov 16
0
Video Production for Google SEO Belfast Northern Ireland

Local SEO Success Checklist – Tick them off as you go!

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Since Google’s ‘Pigeon’ update first spread its wings over a year ago, businesses (both big and small) have seen it as a unique opportunity to fine-tune their SEO techniques according to location. The main focus of the Pigeon algorithm update is to provide more relevant, useful and accurate search results.

According to Google, businesses who adapt local SEO techniques into their existing strategies, automatically improve their distance and location ranking parameters. For businesses aiming to target local customers, investing in local search engine optimisation tools will enable you to reach the top of local business listings on search engines and subsequently improve the visibility of your store.

…Think of local SEO as a checklist to success:

 

1. Relevant and Unique Landing Pages

Each store should have its own original landing page, optimised with relevant content. An effective store landing page will include localised SEO elements such as:

  • Services/products provided by the store.
  • Opening times
  • Contact Details: Address, Phone Number, Email, Contact Form and Social Media Icons.
  • Promotions and Offers
  • High Quality Images ONLY (no blurry or pixelated photos)

 

2. Add Business Reviews

Your local SEO can benefit from displaying positive reviews. Google reviews that are updated frequently and are consistently optimistic, will help to build the reputation of your brand which in turn, will attract new customers.

 

3. Optimised Business Listings

Online set-up forms allows companies like yours to add relevant business listings to search engines such as Google and Bing – for FREE.

Having a business listing is one thing, but having an optimised store listing is in a league of its own. Include essential content such as name, category and description so that your business page will be visible in relevant searches. By optimising content for your business listing, you will receive greater SERPs dominance for brand searches which can dramatically increase your overall click-through rate.

 

4. Provide a Useful Store Locator

A store locator will help potential customers to find your store from any device. User experience and page performance will have a direct effect on bounce rate – so make sure that it is fast, user-friendly and responsive across all devices.

 

5. Register your Business with Reliable Directories

Referral traffic is incredibly useful for businesses seeking local customers. Building citations in relevant directories will help get your business NOTICED. Use the same business listing for each directory for consistency. The most well-known UK directories include Yell, Yelp, Central Index and Factual etc.

 

6. Invest in Local PR

PR can impact your SEO, so it is worth investing in a good local PR strategy that will get your brand out there in order to reach more people. PR can benefit SEO by increasing social conversation based around your brand as well as improving the credibility and reputation of your website/company. There are many other beneficial factors of having PR established in your local community, so it is well worth giving it a shot.

 

Whilst expanding your brand to reach audiences further afield can be a great business move, more often than not, it’s the people closest to you that are the most important – A life lesson that you can take for your business as well as your personal life.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social media, SEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.