ecommerce company newry Archives - Ryco Marketing UK
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ecommerce company newry Archives - Ryco Marketing UK

How Google’s Rank Brain Update can DAMAGE your CTR and What You Can Do About It

By | Blog

The latest RankBrain update uses data and human research to help improve user experience. It does this by interpreting the real intentions behind a user’s search term.

What do we mean by ‘real intentions’?

Google found that most users clicked on pages containing variations of their key term.

For example:

When searching for “women’s jeans”, users clicked on sites containing other related key terms. The most common of which include ‘skinny jeans’, ‘high waist jeans’ and ‘boyfriend jeans’ etc.

Google made the wise decision to rank these pages higher than others. After all, why show a list of web pages that are of no interest to the user? Wouldn’t it be more beneficial to display results that receive the most clicks for those specific key terms?

However, this method of thinking also works in reverse.

If your site has a high CTR and low bounce rates, your ranking position is likely to improve. On the other hand, sites with low CTR’s and high bounce rates will travel further down the ranks.

How to Improve CTR

 

48239-O5KKU7An easy way to make sure the RankBrain update takes note of your site (in a good way) is to focus on improving your CTR rate.

First step? Improve your meta data.

Your meta title must grab people’s attention and make them want to click on your organic listing. E-Commerce stores can improve quality signal by using modifiers at the beginning of their meta titles. Some common options for online retailers include Shop, See, Buy and Best Value etc.

Your meta description should be just as intriguing as your title. Include terms that will entice your audience and arouse interest. You can do this by implementing value propositions that are just too good to resist. These include FREE Shipping, 50% Off and Local Produce etc.


How to Reduce Bounce Rate

 

If users are always clicking away from your site, RankBrain will take notice. Since your site has quite a high bounce rate, it will not rank as well as competitors with lower bounce rates.

So, what can you do to reduce your bounce rate? And how can you keep visitors on your site long enough to convert?

Bounce rates usually depend on the usability of your site. When a visitor reverts back it’s usually because they were not satisfied with their experience. Perhaps the page took too long to load, or there was no free delivery available. Whatever the reason, you’ve lost a valuable potential customer due to poor UX Design.

Improving your UX design is the best way to keep customers on your site long enough to convert.

Do you need to redesign your site?

 

site migration newry and belfastYour website may have been the coolest site on the web back in 2006, but a redesign is probably long overdue. Sites as young as three years old often require a complete make-over to keep up with trends and advances in the industry.

But how can you tell if your site needs a redesign or just a few minor tweaks?

Take a closer look at the fluctuating patterns of your bounce rate. A tell-tale sign your site is lacking usability and needs to be redesigned, is if the bounce rate has been increasing over time. If this is the case, you need to breathe some life back into your website. This will bring your website back into the modern era, making it more appealing to this generation of tech-savvy customers.

 

If you want to avoid the harsh effects of RankBrain on your site’s SEO and CTR, give us a call today and we can come up with a creative and effective strategy that will keep you on the top of search engine ranking pages, no matter what Google has in store for updates in the future!

 

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

Newry : 028 3026 1861 | Belfast : 028 9099 8106

 

 

increase customer retention rates

How to Increase your E-Commerce Repurchasing Rate

By | Blog

Acquiring a new customer costs five times as much as reselling to an existing or previous one. This reason alone should be enough to convince any business owner to start paying closer attention to their retention rates. According to a recent study carried out by one of the world’s leading marketing companies, 82% of business owners agree that retention proved to be a lot cheaper than the cost of acquisition. In fact, the likelihood of selling to a new customer is around 5 – 20% whilst the probability of re-selling to an existing customer is 60 – 70%.

As you can see, spending more time and effort on retention rates is more likely to increase your online conversions. Here are some of the best practices used by ecommerce websites to increase retention and conversion rates:

Award loyal customers with great discounts

One of the best ways to draw people back to your site is by awarding their loyalty with special offers. It helps if these offers are exclusive and given to your loyal customer base BEFORE making them available to the general public. This will make your customers feel as though their loyalty has been awarded, encouraging them to continue to purchase from your company.

Use Customer Accounts Effectively

Imagine yourself as a new customer about to make a purchase on your site. Before your checkout is complete, you are given the option to either set up an account with your company, or checkout as a guest. The majority of first time customers will click on the guest checkout option because it is less time consuming, whereas setting up a whole new account can come across as being an unnecessary and lengthy commitment. The best way to utilise customer accounts is to prompt consumers to create one AFTER the order has been completed.

Implement an Email Marketing Strategy

Encouraging your customers to sign up with their email addresses will provide you with the unique opportunity to re-target previous customers with personalised emails. This will help you to build a closer relationship with your online consumers. You may wish to seek professional assistance when it comes to email marketing. Getting it right can result in massive improvement with regards to your site’s conversion rates, but getting it wrong can be a horrific mistake. Bombarding your customers with too many emails can tempt them into deleting their account with your company, or blocking your emails altogether. You need to make sure your email campaign has the right balance.

Utilise social media to better connect with customers

As a business looking to boost retention rates, social media is one of the best tools at your disposal. It enables you to reach out to your customers and connect with them on a more personal level. You are no longer a giant corporation with a blurry face to your customers, instead, you transform into a living and breathing organization. Post to your social channels often and take time to connect with your followers. Update your channel with news updates, promotions, new products and upcoming events etc. to help generate excitement and enthusiasm around your brand.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

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What Customers want from an Ecommerce website?

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How often have you felt overwhelmed by the continuous stream of “eCommerce trends” put forth by thought leaders, industry publications, external stakeholders and even your own team members? It’s enough to give even the most collected business owner a pounding headache. Whilst the majority of this advice is probably quite useful, it derives from people “on the inside” and not from the most important advisers – your customers.

Who knows what E-Commerce customers want from an online store better than the customer themselves? Paying closer attention to them can give your eCommerce store that extra dose of fuel it needs to please customers and keep them coming back for more.

Ways to Learn more about your Customers:

  • Feedback Boxes
  • Following User Activity via user journeys and heat maps
  • Usability Tests
  • Reach out Directly
  • Online Surveys
  • Post-purchase survey emails
  • Onsite fly-in-polls

Now that all of that is out of the way, it’s time to get stuck into the good stuff. Here are the things customers want more than anything from their e-commerce shopping experiences:

Personalised and Clever Shopping Recommendations

Provide your website visitors with personalised shopping experiences to increase the likelihood of a full sales conversion. Gathering insights about your customer’s shopping habits can help you to catch their eye with relevant offers, related promotions and visual emphasis on the items most likely to be of interest. Customers prefer this kind of online shopping experience because it saves time and gives them new purchasing ideas. In fact, 54% of customers prefer to engage with an eCommerce store that caters to their individual preferences and personal tastes.

Access to Honest Ecommerce Website Customer Reviews

People appreciate honesty. When your website only shows the positive reviews and keeps all of the critical ones hidden, people will know there is something up. No website can be that good, right? Plus, it makes it look as though the reviews that you do show on site have been intentionally generated. Instead, publish user product reviews on your eCommerce store to improve your site’s credibility and trustworthiness.

Free Shipping Available

Who doesn’t like free shipping? There’s not much worse than hitting the “continue to checkout” button, only to find that the cost of delivery is nearly as high as the item you want to purchase. Paying for shipping is one of the main disadvantages of online shopping. Why pay extra online when you can probably find a similar item a lot closer to home? This is where qualifying for free shipping opportunities come into play. Interestingly, 68% of online shoppers admit that they would increase their order total in order to qualify for the free shipping deal. By offering free shipping to consumers when they reach a certain bench mark cost, you’ll attract a lot more customers.

Easy Product Returns

Shopping online means relying on pictures, videos and size charts etc. to determine if the desired product is right for you or not. Once it arrives and you find that it does not meet your expectations (perhaps it doesn’t fit or the online store delivered the wrong colour etc.), you may wish to return it. The rules and regulations surrounding product returns varies from store to store. The more difficult the return policy and process, the less likely it is that a browser will make a purchase. 65% of online shoppers say that they are more likely to buy from a site offering free returns. Make returning items as easy and hassle-free as possible for your customers. Broadcast this on your site and make buyers aware of how easy it is to return items.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

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Ecommerce – Gateway To Global Trade Domination

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Doing business online is now accepted as a means of business growth potential on a global scale. Many entrepreneurs are now recognising the value of virtual stores and are convinced that this is where business of the future will be conducted.

The potential is unlimited and with cost effective and credible ecommerce applications, businesses are being taken to an area where they can best flourish. With an enormous catchment of buyers and sellers online you need an ecommerce platform to grow your business and reach out to your potential market. Every conceivable product and service is now available to buy or sell online and ecommerce is the in word and concept. A well designed and built website will help launch your enterprise on a sound platform, and an effective marketing strategy and campaign will assist online growth. To sustain this growth you will have to consider search engine optimisation campaigns which creates awareness of your business and products online. Initially it is essential to ensure that your website build includes integrated SEO modules to give you an immediate boost in the search engine rankings and to put your business on the world map.

Parochial or regional targeting is not a sole option for growing businesses online. You need to open your business to as wide a market as possible in other words the global markets. If you manage to secure sales of 3% for example in a regional area, you can increase this a hundred fold at least by opening up to a more densely populated global market. To achieve this standard of online trading success your ecommerce web design must be fit for purpose, so ensure you have a solution that is professionally designed, coded and marketed before attempting to engage world markets. Language is no longer a barrier to international trading as your ecommerce website can be presented in any language you choose. Security of payment is a highly rated priority for customers so this must be a prime consideration when having all the required features integrated technically in your ecommerce application. Merchant accounts should work smoothly with secure transaction tools and shopping cart reliability. If you have all these integrated facilities and a highly visible website then your ecommerce solution will prove a valuable gateway to global trade domination.