In-Market Audiences – The Display Network allows you to choose specifically where you want your ads to appear. You can target your ads to people who are currently searching for something similar to the types of services and products that you offer. Reach customers at the last stage of their buying process and encourage them to make a purchasing decision.
Reach your Target Audience – Based on a customer’s long term interests and buying habits, Google groups users into categorised ‘Affinity’ classes determined by the pages they visit most often, returned visits and the duration of time spent on the website. This enables us to target over 100 Affinity Audiences from Fashion Enthusiasts to Business Professionals!
Appear on a Range of Sites – A collection of websites are able to show your ads including Google owned sites such as YouTube, Blogger, Gmail and Google Finance. You can also benefit from Gmail Sponsored Promotions to target customers within their Gmail account.
…the list goes on and on!