ShamrockGift.com, one of the leading online stores for all things Irish, approached us in early 2019. They were seeking a Magento developer who could handle retail, wholesale and multi-store environments, hosted in the UK, Ireland and the USA. RYCO developed a new Magento 2 web store with a number of customisations including Accelerated Mobile Pages for super-fast adaptivity for mobile devices, a drag and drop front-end editor and bespoke SEO tools. RYCO supplemented these tools by providing expert training in onsite SEO. As a result, site traffic was up by 287% by autumn 2019 compared to the previous year.
Building on this success, RYCO integrated Google Smart Shopping campaigns into the new site, where a retailer’s existing product feed and assets are combined with Google’s machine learning to show a variety of ads across Google’s search engine. They also also provide off-site SEO link-building to promote the site in the USA.