[small]A planned approach to[/small] User Experience design

User experience design is regularly seen and practiced as a tactical discipline. It is an essential activity for businesses and it is often seen as a viable source of competitive advantage. The Strategy & Planning team here is aware of the importance of experience design which is why we have taken a planned approach to the activity.
The three main types of work we do include:

[small]User[/small] Experience Strategy

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Technology is constantly developing and with this advancement comes a constant change to consumer’s attitudes. This is why a long-term business strategy that focuses on user experience is of the utmost importance. A good strategy will constantly measure, manage and improve customer experience across a wide range of devices and channels.

Unlike most businesses who struggle to keep up with the change in consumer’s needs, we know exactly how to help your business better serve its customers. By honing technology and giving you a clearer understanding of how your business needs to serve its consumers, you will have a user experience strategy that will ensure your business is kept up to date with this constant change.
We can also assist you with helping senior stakeholders have a better understanding of the case for investment, prioritising your business’ needs and goals to help create a detailed plan of improvement for the user experience.
To ensure that your business understands the assigned user experience strategy, our outputs are presented in a straightforward manner, written in plain English to avoid any unnecessary confusions.

We can also assist you with helping senior stakeholders have a better understanding of the case for investment, prioritising your business’ needs and goals to help create a detailed plan of improvement for the user experience.
To ensure that your business understands the assigned user experience strategy, our outputs are presented in a straightforward manner, written in plain English to avoid any unnecessary confusions.

[small]UX[/small] Measurement

Despite being the age of analytics and big data, clear insights and patterns will not mysteriously appear on their own. Instead, you need to have a good measurement to act as the foundation and base for long term user experience management and tracking.

We always focus on the specific measures that are most significant to your customers and your business. This allows you to improve upon your design decisions whilst giving you the opportunity to discuss investment and resource priorities with your business.

One of our main aims is to help your long-term measures of business success (such as loyalty, referral, preference and satisfaction) to create a lasting connection with tactical measures (including content engagement, user journeys and sales). Doing this will result in better identification of the right user experience improvements that are likely to create the most value whilst strengthening the connection your business has between long-term business value and good user experience.

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[small]UX Design[/small] Strategy

Creative design strategy will depict the plan for the overall design of a discrete component belonging to the user experience such as a new interaction, product, journey or service.

Your business can tackle even the most difficult and seemingly complex briefs thanks to a great design strategy. Having this can also reduce risk whilst revealing new creative opportunities that could lead your business into the future with exciting new experiences and bold moves.

Each project has its own individual goals, user groups, commercial context and technology which is why there isn’t a single strategy that works for every project. It is important to realise that all projects are unique and have their own objectives and desired outcomes. However, there are a few common components: data and research insight that opens the design space; focused thinking with help from a creative brief; a clear delivery of the outcomes that must be created for both the client and its customers and finally, a detailed plan for communications and project management.

[small]Thinking, Talking,[/small]
Measuring and Making

Whether you hire us for research, planning, optimisation or design, you are assured consistency in both our way of thinking and doing. Our clients are always included and valued in each area of our work which is just one of the reasons why they recommend us for our superb results.

Our team are constantly bouncing ideas off one another to ensure the best possible outcomes. We make sure that everyone involved with a specific project discusses each aspect in detail on a regular basis. Our in house community strive towards the common goal to achieve the desired objective connected with each ongoing project.

We keep track of our work at Ryco Marketing in order to measure and make any necessary improvements if required. Our clients are never left in the dark and are always welcomed members of the creation and development process. We cherish our client’s insights and aim to make their visions come to life.

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[small]Collaboration is a[/small]
Necessity, not a Luxury

Instead of relying on a ‘design magician’ to sweep in with ideas and answers to everything, we begin with the knowledge and acceptance that we do not have the answers to every problem. This is why we enjoy working with others to better understand and tackle the problem. We explore new ideas together in order to reach a resolved solution.

Collaborating with our clients is an absolute necessity. We value their unique experience and knowledge which is why they are granted a lot of access to their project while it is still in progress. When it comes to the more complex challenges concerning a project, everyone involved gathers in a working space where they are able to swap ideas, thoughts and can participate in the projects progress and outcome.

Another valued member of this creative team is the customer. Their wisdom and knowledge is essential which is why a collaboration with them can take place inside our research studios in our office or out in the world. Designing experiences with customers, rather than for them is what sets us apart from the masses.

[small]Iteration, the Antidote[/small]
to Guess-Work

Moments of inspiration and imagination can strike at any time and are both extremely influential during the creative process. Creativity can often be blinded by seemingly great ideas which is why every creative process requires time in which to check your thinking and validate your assumptions.

Our creative process involves working in cycles. We make sketches and storyboards which develop into prototypes and then into visual designs that are production-ready. Doing this reduces risk as bad ideas are identified and plucked from the process before they are embedded. It also gets the creative juices flowing as fresh insights are improved upon and honed which in turn, results in a more creative solution that moves the idea towards the relevant market.

The project is kept on its toes thanks to our lean approach which involves quick and frequent iterations. We avoid unwanted surprises by regularly getting the teams thoughts and ideas out in the open in order to target users, client stakeholders, loops of re-work and the risk of interrupted project timescales.

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[small]What gets done[/small]
gets measured

We take time to correctly measure the effectiveness of our work once it transitions into the real world. This is to help guarantee that the human and business outcomes we promised have been delivered. It is also necessary so that we can perceive opportunities to improve upon and optimise the final result of the project.

Understanding the quality of the user experience requires a variety of measures. This is why we take the time to look closely at every aspect of user experience such as form-field interactions, micro-measurements and macro-measurements including brand attributes and satisfaction.

No job is complete until we are sure that it works. We didn’t create our business to win awards, but to get results.

Our team of experts can help with any digital marketingadwordsvideo productionsocial mediaSEOMagento or web design questions you may have.

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