The potential benefits of Social Media are huge, but many SMEs fail to capitalise on the opportunities on offer.
Social media provides an easy way to learn about your customers and keep abreast of your competitors. It can help you reach new customers and expand your market. Facebook alone has more than a billion daily users. Social media can allow you to engage directly with the public, building relationships, bolstering your brand and strengthening your reputation as a thought leader.
The potential benefits are thrilling, yet many SMEs fail to capitalise on them. Some rush in and engage without the planning that they would apply to any other marketing initiative, placing these powerful tools in untrainedhands. In a worst case scenario, they find themselves involved in a public relations crisis without knowing how to respond. Others are reticent about engaging because they lack the know-how or they are deterred by the risks.
Social media should be an integral part of your overall marketing strategy and, because of its real-time nature and the high level of reputational risk involved, it needs to be managed by well-trained people. Ryco can help you put your best foot forward with social media and position your business to exploit all of the potential benefits.
Ryco’s social media marketing specialist, Mark Byrne, has managed some of the busiest social media communities in the world for some of the biggest brands on the island of Ireland, including Vodafone, Carlsberg, Guinness and Vivo.
Through our engaging and hands-ontraining workshops, Mark can help you with…
• Developing a social media strategy
• Conducting an audit of your current social media presence, your potential audience and your competitors
• Identifying online conversations about your organisation
• Building your community
• Developing great content and maximising its reach
• Developing safe, legal and effective promotions/competitions
• Maintaining a safe and productive community
• Managing a crisis and responding to negative feedback, complaints and criticism
• Measuring success: understanding analytical data
We would like to hear from you.