The site navigation is excellent, number of clicks are optimal, clear, concise and visually pleasing. Actionable content – Actions on the homepage are great, can clearly see where to look for product, how to sign in, featured products, special offers etc. URL structure – URL structure in terms of category, then product etc are excellent. Really great for Google bots and make indexing the site much better which will give better SEO. Mobile site – excellent – responsive design is great. Google International Optimisation Team (Team of 4 international Google engineers, Smart Business Show )
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