digital marketing northern ireland Archives - Ryco Marketing UK
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digital marketing northern ireland Archives - Ryco Marketing UK

increase customer retention rates

How to Increase your E-Commerce Repurchasing Rate

By | Blog

Acquiring a new customer costs five times as much as reselling to an existing or previous one. This reason alone should be enough to convince any business owner to start paying closer attention to their retention rates. According to a recent study carried out by one of the world’s leading marketing companies, 82% of business owners agree that retention proved to be a lot cheaper than the cost of acquisition. In fact, the likelihood of selling to a new customer is around 5 – 20% whilst the probability of re-selling to an existing customer is 60 – 70%.

As you can see, spending more time and effort on retention rates is more likely to increase your online conversions. Here are some of the best practices used by ecommerce websites to increase retention and conversion rates:

Award loyal customers with great discounts

One of the best ways to draw people back to your site is by awarding their loyalty with special offers. It helps if these offers are exclusive and given to your loyal customer base BEFORE making them available to the general public. This will make your customers feel as though their loyalty has been awarded, encouraging them to continue to purchase from your company.

Use Customer Accounts Effectively

Imagine yourself as a new customer about to make a purchase on your site. Before your checkout is complete, you are given the option to either set up an account with your company, or checkout as a guest. The majority of first time customers will click on the guest checkout option because it is less time consuming, whereas setting up a whole new account can come across as being an unnecessary and lengthy commitment. The best way to utilise customer accounts is to prompt consumers to create one AFTER the order has been completed.

Implement an Email Marketing Strategy

Encouraging your customers to sign up with their email addresses will provide you with the unique opportunity to re-target previous customers with personalised emails. This will help you to build a closer relationship with your online consumers. You may wish to seek professional assistance when it comes to email marketing. Getting it right can result in massive improvement with regards to your site’s conversion rates, but getting it wrong can be a horrific mistake. Bombarding your customers with too many emails can tempt them into deleting their account with your company, or blocking your emails altogether. You need to make sure your email campaign has the right balance.

Utilise social media to better connect with customers

As a business looking to boost retention rates, social media is one of the best tools at your disposal. It enables you to reach out to your customers and connect with them on a more personal level. You are no longer a giant corporation with a blurry face to your customers, instead, you transform into a living and breathing organization. Post to your social channels often and take time to connect with your followers. Update your channel with news updates, promotions, new products and upcoming events etc. to help generate excitement and enthusiasm around your brand.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

SEO FACTS

15 Surprising SEO Facts You DIDN’T Know Existed

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When it comes to SEO facts, you’ve heard it all before, right? Well, we (my fellow RYCO’s and I), have decided to test that theory and showcase our findings right here on our digital marketing blog.

So here it is, 15 of the most surprising SEO facts:

1.  93% of the “online experience” begins with a search engine.

2.  131 billion searches are conducted on search engines each month. (advisorwebsites)

3.  Over 80% of businesses online consider their onsite blogs to be one of the most important assets to their business. (searchenginejournal)

4.  When internet users can’t find what they’re looking for on the first try, 40% will change their chosen keywords. (searchenginewatch)

5.  88% of internet users will connect via their mobile phones when looking to find a local business or establishment. (searchenginewatch)

6.  75% of user clicks goes to the top 5 results on the search engine result pages. (searchenginejournal)

7.  On-page SEO takes up 25% whilst the remaining 75% of SEO takes place off-page.

8.  Worldwide mobile internet users are expected to reach up to 6.2 billion by 2018. (searchenginewatch)

9.  SEO leads have a 14.6% close rate. (searchenginejournal)

10.  65-70% of the search engine market share is owned by Google. (km3media)

11.  Businesses that blog have 434% more indexed pages than does without a company blog. (searchenginejournal)

12.  75% of search engine users never scroll past the first page of search results. (HubSpot)

13.  Organic traffic accounts for 70% of clicked links. (imforza)

14.  Inbound leads cost 61% lower than outbound leads. (searchenginejournal)

15.  80% of internet users ignore the paid ads and instead focus on organic results. (imforza)

And there you have it, 15 surprising SEO facts you never knew existed.

SEO newryAfter seeing the benefits of SEO, you’re probably wondering how you can make SEO work for you and your business. RYCO Marketing can help you get the most out of SEO, helping you to rank higher on SERPs, drive MORE traffic to your website AND increase conversion rates.

What are you waiting for?

Give RYCO a call today:

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

Newry : 028 3026 1861
Belfast : 028 9099 8106

 

ecommerce Northern Ireland

How to Reduce Shopping Cart Abandonment

By | Blog, Uncategorized | No Comments

The shopping cart abandonment rate for online retailers, on average, is 67.91%. This rate is the ratio of the amount of online shopping carts abandoned to the number of completed transactions. Despite the average abandonment rate being 67.91%, it isn’t unusual for this rate to fluctuate, often reaching up to 80%.

So, why are so many customers abandoning their shopping carts and failing to cross the checkout finish line?

According to recent studies and surveys carried out in the industry, 57% of customers failed to complete an online transaction because they didn’t want to pay the shipping fees. 41% of online shoppers only added items to their cart for research purposes whilst 48% said the overall cost was a lot higher than they initially expected. With so many potential customers turning away from their shopping baskets, it can be a headache thinking of ways to make them stay. Here are a few of Ryco’s suggestions to reduce shopping cart abandonment rates:

 

Reveal Shipping Costs ASAP

The cost of shipping is the number one reason why most people give up on their online shopping spree. To help avoid this, it is best to make shipping fees as clear as possible and as soon as possible.

The cost of shipping should be revealed before the customer is prompted to give their payment information. By providing your customers with estimated shipping costs, you’re letting them know exactly what they are getting themselves into.

An even better option is to calculate the overall cost of the shopping cart (with delivery included), so that the customer instantly knows the total cost of purchased goods plus dilvery

 

Reinforce your Website’s Credibility

When buying online from an unfamiliar ecommerce website, it can be daunting to click the “complete purchase” button. Questions begin racing through your mind. Can I trust this company? Will they misuse my personal information? Etc.

To ensure your customers that your site is both trustworthy and dependable, it is a good idea to communicate the privacy and security of all of your customer’s information. This will not only help to reduce shopping cart abandonment rates, but it will also increase the credibility and reliability of your brand.

Make sure that your website includes relevant contact information so that customers can easily get in contact with you if needed. Don’t forget to communicate your return policy to your customers to help build trust.

 

Offer Special Discounts and Coupons

Shoppers are always looking for ways to save money and online shopping isn’t any different. If you want to persuade buyers to complete the checkout process, offer them something they can’t refuse.

Many websites offer free shipping or discounts to be applied when the customer has reached a certain milestone in their shopping spree. For example, “10% Discount when you spend over £50” etc.

These types of special offers and discounts will give your customers a nudge to complete their purchase.

 

Provide Guest Payment Options

There’s nothing more frustrating than wanting to make a quick purchase online and then being asked to fill out a registration form to sign up an account with the website.

Provide customers with a guest option and you will quickly reduce shopping cart abandonment.

To improve your online sales today, get in contact with RYCO (ecommerce Northern Ireland)

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

For Ecommerce Northern Ireland services call: 028 9099 8106

online marketing for small business

Cheapest Online Marketing Strategies for your Small Business

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As a small business trying to break into the online marketing sphere, it can be easy to feel disheartened, especially when you start comparing yourself to existing established brands such as Amazon and eBay.

Does your business even stand a chance against such steep competition?

YES, of course it does. Never doubt yourself or your business’ potential for success.

Remember that your business offers customers something that they will not find anywhere else. Whether that be in the form of unique and authentic products, exceptional customer service or the fact that you offer bespoke furniture – if you’ve got it, flaunt it.

When it comes to online marketing for small businesses, it is important to choose methods that will work best for your business but remain within your budget. And with such a wide variety of marketing channels available, it can be hard to pinpoint exactly which one will be your diamond in the rough.

To help you make a better decision for your business and your budget, we have included a list of the cheapest and most effective marketing strategies for small businesses:

 

Leverage Email Marketing

Engage with customers via email marketing. To get maximum potential from email marketing, make sure to integrate with other marketing campaigns. For example, if you decide to host a special offer for a limited time only, send customers an email reminder. This will be even more effective if you send out personalised emails. According to recent studies in the effectiveness of email marketing campaigns, emails with personalised subject lines are 26% more likely to be opened. Keep this in mind and try to implement such factors into your outgoing emails instead of sending every customer the same repeated message.

 

Blogging

People are often put off by “salesy” content and prefer to read more personal and entertaining content. Welcome to blogging. Providing customers with informative and interesting content can help to promote your own products, services and brand. Blogging is one of the best marketing strategies for small businesses because it can do wonders for your SEO efforts. By updating your website with fresh content on a regular basis (twice a week is recommended), you can improve your website’s visibility on search engines. Since your blog is constantly updated, your website stays above the radar and Google will notice it. Guest blogging is also advised. This will help to spread brand awareness and drive extra traffic back to your website.

 

Leverage Social Media Channels

Social media can double the number of marketing leads obtained by direct mail, telemarketing or trade shows, so it really shouldn’t be ignored. Once you’ve set up an account for your business, you need to start engaging with the community. Instagram for BusinessJoin discussions, share original content and update your followers regularly.

Facebook business pages and Facebook advertising can help spread word about your business. Encourage fans to share and engage with your content in order to reach a wider audience. Invest in Facebook advertising to have one of your own ads appear in the right hand side of the news feed. This is great for small businesses because it can help you reach your target audience as your ads appear to the right people (the same can be said for the likes of AdWords, for example.)

Don’t forget the more visual social media platforms such as Pinterest and Instagram. These channels are ideal for business who sell incredibly visual products or services. Drive traffic to your site by using hashtags to build awareness and interest.

 

Utilise PPC Campaigns

Pay-per-Click campaigns can be a great way to broadcast your business online. Google AdWords allows you to fine tune your campaign to suit your business objectives. For example, if you want to target a local audience then you can implement location based factors to your PPC campaign. This also ensures that you don’t waste money with your PPC campaign. You will only pay when someone genuinely clicks on your ad. Focus on targeted keywords that are relevant to your business and consider branching out to other PPC advertising, not just on Google but on other search engines such as Bing.

All of these online marketing methods are useful for small businesses because they are affordable and direct. You may not see results immediately, but (if implemented correctly), you will begin to notice an improvement over time which will do wonders for your company’s presence online and it’s overall success.

If you are unsure and would like a professional’s opinion on the best online marketing strategies for small businesses, get in contact with RYCO today:

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

Call Us: 028 9099 8106

 

digital marketing SEO content writing blog writing belfast northern ireland

How to Create an Effective Content Marketing Strategy

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Adapting an effective digital content strategy can help your business website to develop brand awareness, increase organic search engine results, drive high quality traffic to your website and increase click-through-rate (CTR).

But what is a digital content strategy?

Think of it as your online business plan.

Essentially, it refers to the creation of quality branded editorial content that is used throughout all types of devices, platforms and media channels. It provides measurable success for brands and assists your marketing goals to provide direction towards a fruitful outcome.

The first step is to define your objectives. Consider what form your content should take. Should it be in the form of a blog? Or perhaps it will be an app, video or website etc. Once you have defined your objectives and overall goal that you wish to achieve, you can begin to implement these changes into your existing content strategy.

 

Forms of Content:

Published Content: This refers to anything that has been published online by your brand such as social media posts, articles and blogs etc.

Reactive Content: When you post content and someone directly responds or reply’s to it, this is reactive content and provides a great way to develop trust and communication with your customers.

Proactive Content: Promoting your brand or business via other people’s networks. Includes re-tweeting, guest posts and sharing content etc.

 

Next, you need to define your target audience.

These are the potential customers who are most likely to be interested in your product or service. This may require some research to help you understand your market and what it is that they are looking for in a brand. Creating quality content is useless unless you know who your audience is.

Use online discussions, surveys, focus groups, competitor’s audiences’ and carry out interviews with various consumers to help you develop a better understanding about your ideal customer. You can then adapt and steer your content strategy towards pleasing your target audience.

You will likely need to appoint a digital marketing agency that will be able to provide expertise and relevant resources to help create effective and powerful content. They will also be able to help you establish your distribution strategy. Your agency will advise you on the strengths and costs of various content strategies, campaigns and formats.

How will your content reach customers?

A web design firm will be able to assist with this matter and provide ultimate solutions that will drive traffic to your eCommerce site, increase brand awareness and help you to strive ahead of your competitors.

Content topics and ideas must attract potential customers and encourage them to convert to your brand. Your header or title needs to be simple and to the point. Titles that include numbers, such as “10 ways to add creativity to your home” tend to drive a lot more traffic than long-winded titles. The body of your text should be clear, precise and use simple language. Avoid jargon and filler text that will send your readers to sleep before the second paragraph. Keep it light, entertaining and informative. Developing your brands voice will take time but after some practice, you will begin to see what kind of content drives the most traffic to your site and which have a poorer performance rate.

 

Create consistent and relevant content.

 

People have short attention spans, especially when they are online. Therefore, it is important to keep your reader engaged. Clear and concise language is a MUST. Use conversational wording to establish a personal connection with your readers. Evoking emotion is also a great element to content writing. Appeal to your customers by making them feel excited about your brand and you will definitely see a growth in conversions.

Once you have adapted and experimented with your content strategy over the course of a few months, you will have enough data to analyse and evaluate its performance. Content that performs well should be improved upon even more in the future whilst under-performing content should act as building blocks. Learn from your past mistakes and adapt changes to your content until you are pleased with the outcome.

Be patient. Developing an effective digital content strategy takes time. It’s mainly about trying new things, seeing what worked and what didn’t, and then adjusting content accordingly.