Cost Effective ecommerce Solution Archives - Ryco Marketing UK
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Cost Effective ecommerce Solution Archives - Ryco Marketing UK

increase customer retention rates

How to Increase your E-Commerce Repurchasing Rate

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Acquiring a new customer costs five times as much as reselling to an existing or previous one. This reason alone should be enough to convince any business owner to start paying closer attention to their retention rates. According to a recent study carried out by one of the world’s leading marketing companies, 82% of business owners agree that retention proved to be a lot cheaper than the cost of acquisition. In fact, the likelihood of selling to a new customer is around 5 – 20% whilst the probability of re-selling to an existing customer is 60 – 70%.

As you can see, spending more time and effort on retention rates is more likely to increase your online conversions. Here are some of the best practices used by ecommerce websites to increase retention and conversion rates:

Award loyal customers with great discounts

One of the best ways to draw people back to your site is by awarding their loyalty with special offers. It helps if these offers are exclusive and given to your loyal customer base BEFORE making them available to the general public. This will make your customers feel as though their loyalty has been awarded, encouraging them to continue to purchase from your company.

Use Customer Accounts Effectively

Imagine yourself as a new customer about to make a purchase on your site. Before your checkout is complete, you are given the option to either set up an account with your company, or checkout as a guest. The majority of first time customers will click on the guest checkout option because it is less time consuming, whereas setting up a whole new account can come across as being an unnecessary and lengthy commitment. The best way to utilise customer accounts is to prompt consumers to create one AFTER the order has been completed.

Implement an Email Marketing Strategy

Encouraging your customers to sign up with their email addresses will provide you with the unique opportunity to re-target previous customers with personalised emails. This will help you to build a closer relationship with your online consumers. You may wish to seek professional assistance when it comes to email marketing. Getting it right can result in massive improvement with regards to your site’s conversion rates, but getting it wrong can be a horrific mistake. Bombarding your customers with too many emails can tempt them into deleting their account with your company, or blocking your emails altogether. You need to make sure your email campaign has the right balance.

Utilise social media to better connect with customers

As a business looking to boost retention rates, social media is one of the best tools at your disposal. It enables you to reach out to your customers and connect with them on a more personal level. You are no longer a giant corporation with a blurry face to your customers, instead, you transform into a living and breathing organization. Post to your social channels often and take time to connect with your followers. Update your channel with news updates, promotions, new products and upcoming events etc. to help generate excitement and enthusiasm around your brand.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

ecommerce statistics

20 Ecommerce Statistics That’ll Keep You Up at Night

By | Blog

E-Commerce has its advantages. It offers users the opportunity to buy or sell online 24/7, making shopping for specific products easier than ever. BUT there are still many aspects to eCommerce that business owners are completely oblivious to.

Since we like to keep things exciting here at RYCO, we’ve included 20 of the most shocking ECommerce statistics (you can thank us later):

1. Surprisingly, it’s 7 times MORE EXPENSIVE to attain a new customer than it is to keep a current one.

2. When it comes to shopping on mobile devices, men take the lead at 22%, whilst only 18% of women currently shop via their smartphones.

3. 73% of customers prefer businesses with friendly staff members – even via online communications.

4. After experiencing a negative customer experience, over 89% of customers will never shop from the same store again.

5. Customer experience will be the most influential online purchasing factor by 2020.

6.  Loyalty members will spend 13% more than not one, but two non-members.

7. The most popular time for online UK sales is after 6pm.

8. Tablets take the lead as the most popular online shopping device. Tablet users are three times more likely to spend online than both desktop and mobile users.

9. 45% of online shoppers take to social media to help influence their buying decisions.

10. 75% of consumer’s shop online because they believe online stores offer better deals than their local stores.

11. Online reviews influence 55% of shoppers, helping them to decide whether they want to make a purchase or not.

12. If users are prompted to make a new user account before making a purchase, 23% will give up.

13. According to recent ecommerce statistics, 28% of online consumers abandon shopping carts when shipping costs are higher than expected.

14. Shoppers aged 18 – 34 buy online more than any other age group.

15. From 2016 onwards, online sales will grow 93% each year.

16. Posting 1 to 4 times a day on Twitter will give you the best CTR.

17. Adding a simple smiley face into your Facebook post can increase post shares by 33%.

18. 30% of mobile users will not complete a sale form a non-responsive site.

19. If your site doesn’t load within 3 seconds, 57% of internet users will abandon it.

20. Emails from companies influence over 70% of mobile purchases.

We hope you enjoyed these surprising but true ecommerce statistics. If you’d like to learn more about how to manage a successful ecommerce store, get in touch with RYCO today. We are ecommerce specialists based in Newry, Belfast and Dublin:

CALL US: 028 9099 8106

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento or web design questions you may have.

online retail trends

Future Online Retail Trends: Have they gone too far?

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Online shoppers are more demanding than ever. They want quick check-out purchases, fast delivery (you’ll get brownie points if it’s free) and exceptional customer services without any unnecessary “jibber jabber”.

New online retail trends are expected to come into play within the next five years. Here are just a few online retail trends that are likely to make an entrance sooner rather than later:

 

1. Brands will Know A LOT more about You

Receiving personalised emails is nothing new, we’re well used to curated email marketing ploys. However, in the next few years’, brands will be able to take it a step further. E-Commerce brands will use Bluetooth low energy technology to find out more about your shopping habits.

Examples of the kind of information recorded includes: when (and where) you browsed for specific products  and how long your spent on each page etc. This is followed up by a reminder sent straight to your mobile or email address. Some reminders may persuade you to buy the product by using a special offer you simply can’t refuse.

 

2. Virtual Shopping is HERE

Virtual reality isn’t just for gamers. Online stores will soon implement augmented reality to give their customers an “immersive experience”. This means that you can try on clothes to see what they will look like on you before making a purchase. Such tools will decrease the chances of returning items to the store due to wrong fitting’s etc.

 

3. Advertising goes Mobile – again.

Mobile advertising will be the “norm” by 2019, with desktops expected to take the back bench. Texts with relevant and highly targeted messages will be a common sight in our future inboxes.

This type of in-app advertising will improve delivery services and customer satisfaction, making it easier to get in touch with brands to make queries and suggestions etc. Mobile payments are also expected to rise to over 2 billion by 2019.

 

4. Have your own Digital Personal Shopper/Assistant

Most online shoppers will have their own digital assistant to help them shop online. They will be able to filter our shopping experience in a more strategic and filtered approach.

For example, if you are shopping for a pair of jeans, your digital assistant will filter out incorrect sizes and pairs that are unlikely to be of interest, leaving you with a refined and targeted line up of potential products that are most likely to appeal to you.

 

Contact RYCO Marketing today to stay ahead of online retail trends and get the most out of your ecommerce store.
Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing Belfastadwords PPC Belfastvideo production Belfastsocial media BelfastSEO BelfastMagento or web design questions you may have.

Call Us TODAY: 028 9099 8106

 

 

ecommerce Northern Ireland

How to Reduce Shopping Cart Abandonment

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The shopping cart abandonment rate for online retailers, on average, is 67.91%. This rate is the ratio of the amount of online shopping carts abandoned to the number of completed transactions. Despite the average abandonment rate being 67.91%, it isn’t unusual for this rate to fluctuate, often reaching up to 80%.

So, why are so many customers abandoning their shopping carts and failing to cross the checkout finish line?

According to recent studies and surveys carried out in the industry, 57% of customers failed to complete an online transaction because they didn’t want to pay the shipping fees. 41% of online shoppers only added items to their cart for research purposes whilst 48% said the overall cost was a lot higher than they initially expected. With so many potential customers turning away from their shopping baskets, it can be a headache thinking of ways to make them stay. Here are a few of Ryco’s suggestions to reduce shopping cart abandonment rates:

 

Reveal Shipping Costs ASAP

The cost of shipping is the number one reason why most people give up on their online shopping spree. To help avoid this, it is best to make shipping fees as clear as possible and as soon as possible.

The cost of shipping should be revealed before the customer is prompted to give their payment information. By providing your customers with estimated shipping costs, you’re letting them know exactly what they are getting themselves into.

An even better option is to calculate the overall cost of the shopping cart (with delivery included), so that the customer instantly knows the total cost of purchased goods plus dilvery

 

Reinforce your Website’s Credibility

When buying online from an unfamiliar ecommerce website, it can be daunting to click the “complete purchase” button. Questions begin racing through your mind. Can I trust this company? Will they misuse my personal information? Etc.

To ensure your customers that your site is both trustworthy and dependable, it is a good idea to communicate the privacy and security of all of your customer’s information. This will not only help to reduce shopping cart abandonment rates, but it will also increase the credibility and reliability of your brand.

Make sure that your website includes relevant contact information so that customers can easily get in contact with you if needed. Don’t forget to communicate your return policy to your customers to help build trust.

 

Offer Special Discounts and Coupons

Shoppers are always looking for ways to save money and online shopping isn’t any different. If you want to persuade buyers to complete the checkout process, offer them something they can’t refuse.

Many websites offer free shipping or discounts to be applied when the customer has reached a certain milestone in their shopping spree. For example, “10% Discount when you spend over £50” etc.

These types of special offers and discounts will give your customers a nudge to complete their purchase.

 

Provide Guest Payment Options

There’s nothing more frustrating than wanting to make a quick purchase online and then being asked to fill out a registration form to sign up an account with the website.

Provide customers with a guest option and you will quickly reduce shopping cart abandonment.

To improve your online sales today, get in contact with RYCO (ecommerce Northern Ireland)

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

For Ecommerce Northern Ireland services call: 028 9099 8106

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What Customers want from an Ecommerce website?

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How often have you felt overwhelmed by the continuous stream of “eCommerce trends” put forth by thought leaders, industry publications, external stakeholders and even your own team members? It’s enough to give even the most collected business owner a pounding headache. Whilst the majority of this advice is probably quite useful, it derives from people “on the inside” and not from the most important advisers – your customers.

Who knows what E-Commerce customers want from an online store better than the customer themselves? Paying closer attention to them can give your eCommerce store that extra dose of fuel it needs to please customers and keep them coming back for more.

Ways to Learn more about your Customers:

  • Feedback Boxes
  • Following User Activity via user journeys and heat maps
  • Usability Tests
  • Reach out Directly
  • Online Surveys
  • Post-purchase survey emails
  • Onsite fly-in-polls

Now that all of that is out of the way, it’s time to get stuck into the good stuff. Here are the things customers want more than anything from their e-commerce shopping experiences:

Personalised and Clever Shopping Recommendations

Provide your website visitors with personalised shopping experiences to increase the likelihood of a full sales conversion. Gathering insights about your customer’s shopping habits can help you to catch their eye with relevant offers, related promotions and visual emphasis on the items most likely to be of interest. Customers prefer this kind of online shopping experience because it saves time and gives them new purchasing ideas. In fact, 54% of customers prefer to engage with an eCommerce store that caters to their individual preferences and personal tastes.

Access to Honest Ecommerce Website Customer Reviews

People appreciate honesty. When your website only shows the positive reviews and keeps all of the critical ones hidden, people will know there is something up. No website can be that good, right? Plus, it makes it look as though the reviews that you do show on site have been intentionally generated. Instead, publish user product reviews on your eCommerce store to improve your site’s credibility and trustworthiness.

Free Shipping Available

Who doesn’t like free shipping? There’s not much worse than hitting the “continue to checkout” button, only to find that the cost of delivery is nearly as high as the item you want to purchase. Paying for shipping is one of the main disadvantages of online shopping. Why pay extra online when you can probably find a similar item a lot closer to home? This is where qualifying for free shipping opportunities come into play. Interestingly, 68% of online shoppers admit that they would increase their order total in order to qualify for the free shipping deal. By offering free shipping to consumers when they reach a certain bench mark cost, you’ll attract a lot more customers.

Easy Product Returns

Shopping online means relying on pictures, videos and size charts etc. to determine if the desired product is right for you or not. Once it arrives and you find that it does not meet your expectations (perhaps it doesn’t fit or the online store delivered the wrong colour etc.), you may wish to return it. The rules and regulations surrounding product returns varies from store to store. The more difficult the return policy and process, the less likely it is that a browser will make a purchase. 65% of online shoppers say that they are more likely to buy from a site offering free returns. Make returning items as easy and hassle-free as possible for your customers. Broadcast this on your site and make buyers aware of how easy it is to return items.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketingadwordsvideo productionsocial mediaSEO BelfastMagento, PPC Agency Belfast or web design questions you may have.

SEO newry, belfast northern ireland search engine optimisation

10 SEO E-Commerce Rules your Business Should Abide By

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SEO should be at the top of your business’ online strategy. You need it to build a firm customer base, boost organic traffic and climb the search engine ladder. But for an SEO strategy to work, you need to learn what NOT to do.

Follow these 10 SEO Rules to avoid being smite by the big guy…who in this case, happens to be Google.

10 SEO E-Commerce Rules

1. Don’t Use Duplicated Content

 

In the digital sphere, stealing content is a crime against Google. To avoid penalisation, evade duplicated content at all costs. Ensure that your site uses original, relevant and useful content. Don’t bombard your web pages with pointless jargon.

Develop high quality content strategies and update your content regularly. An on-site blog can help with this. Google will punish sites that don’t abide by this rule, so take heed and listen.

 

2. Don’t Cram Keywords

 

Yes, your website needs relevant keywords to attract customers. However, this doesn’t mean it’s okay to stuff your content with them. In the past, cramming keywords into the content of your E-Commerce site may have helped your sites performance. But times have changed and you need to keep the number of on-site keywords to a minimum.

Only use relevant keywords that will help search engines see the value of your site. Avoid cramming keywords as this will be seen as an attempt to fool Google’s algorithms.

 

3. Don’t Use Black-Hat SEO

 

The battle between Good and Evil has been going on for centuries. On the internet, this battle is alive in the form of White Hat and Black Hat SEO strategies.

Avoid the dark side and try to use white hat SEO tactics to improve your website’s performance. This will help to make your website more valuable and relevant to users. Your site will be more likely to perform better as a result.

 

4. Don’t Include Too Many Ads

 

A good user experience means giving customers what they want. If your website is crowded with ads, this can be extremely irritating to your site’s visitors. Loose and “scrawny” content alongside all these ads is even worse.

Make sure that your site keeps ads to a minimum. Google will pick up on low quality content, which does not bode well for its online performance.

 

5. Don’t Install Hidden Text

 

Many sneaky business owners have tried to hide SEO text from the Google bot. These tactics include putting white text on a white background with the aim to show different text to site visitors and Google. However, this method of improving organic traffic will not work as well as you might think.

Algorithms can detect cloaked and hidden text. This results in the immediate drop of your site down search results listings.

 

6. Don’t Use the Same Meta Descriptions and Title Tags

 

Avoid using the same title tags for each page of your website. Focus on the specific details, services or content included in specific web pages.

If you use the same title tags throughout your site, this can prove to be damaging towards your SEO efforts. The same goes with meta descriptions. Make them unique and persuasive to encourage viewers to click on your link.

 

7. Don’t Choose Link Quantity Over Quality

 

Too many websites are focusing on how many links they have rather than the quality of these links.

A single link from a high performing blog for instance, can do wonders for your site. Whereas having many links from low quality directory links won’t do you any favours. Google sees high quality links as a reliable measure of website quality.

 

8. Don’t Create Microsites

 

Once upon a time (before the Panda algorithm came along), the creation of microsites were used to boost rankings and traffic. The sites usually contained thin content and where used to link back to the main site.

However, Google’s Panda algorithm update has swept these mini sites off the face of the internet, making them completely redundant.

 

9. Don’t Use Link Farms

 

One of the best SEO tactics is to have links coming to and from your website. You’re more likely to get noticed if your content includes links. These should be from outside sources such as quality blogs or social media pages etc.

However, this only works if it happens organically. Never use link farms or link-swapping methods which will trigger a red flag, resulting in the possibility of finding yourself on Google’s black-list

 

10. Don’t Spam Customers or Google Maps

 

Spamming will send you so far down the ranks that it would take God himself to pull you back up into the first page of search results. Just don’t it. Also, don’t bother creating a false listing on Google Maps either.

Many businesses have done this AND paid the ultimate price for it. This is seen as an attempt to fool Google, which (as you probably gather from the other 9 rules) will result in the harsh punishment of your website.

Our team of digital marketing experts and web design Belfast and web design Newry teams can help with any digital marketing adwords video production social media SEO Belfast Magento PPC Agency Belfast or web design questions you may have.

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How to Design Product Pages that CONVERT

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Product pages will either attract new customers or motivate them to hop into the shopping cart of another website.

So, how can your product pages turn a visitor into a paying customer?

Headlines

The headline and titles of your products need to immediately grab the attention of your visitors. They must be clear, concise and descriptive. Keep in mind that potential customers have come to your site in search for an answer to a problem, let your titles be the solution!

Descriptions

Product descriptions should be informative and assure your readers that your products are exactly what they have been looking for. Highlight the positive features of the associated product and a touch of personality. For example, if you’re selling high heels then you know your target audience are female, so your product descriptions can reflect this by adding in a few how-to style tips. By doing so, you can help potential customers to better visualise owning and wearing the product as well as encouraging them to check out the rest of your website in search for great match up items.

Images

Your product images must be high quality which means having them clear, sharp and LARGE. Blurry images are a huge turn off. The best images are usually the ones showing the said product ‘in action’. For example, if you are selling football boots online, an image showing a player wearing the boots will be a lot more effective than a simple image of the boots. Incorporate both types and customers will be more inclined to make a purchase.

Videos

Increase sales by including videos of your products in use. This enables you to show how your products work as well as their features and appearance from all angles etc. This gives customers a better idea of what the product is like in ‘real-life’, giving them the opportunity to witness it in action which can help them to make a decision with regards to purchasing.

Call-to-Action Buttons

Call-to-action (CTA) buttons are needed to encourage conversions. These include buttons such as “buy now”, “add to cart”, “continue shopping” and “proceed to checkout” etc. These should be clearly displayed and easy to spot on the screen. Try using bold colours like red to grab viewers’ attention on your ecommerce website.

Reviews

User reviews can drive sales and increase all kinds of conversions. According to recent studies, before making a purchase a massive 61% of customers read online reviews and 63% are likely to buy from a website that includes these reviews. The reason for this is because people like to know what they are getting into and are inclined to trust REAL customers over companies simply claiming the authenticity of their products without any real proof.

Delivery and Shipping Info

Customers take delivery and shipment costs into consideration when making an online purchase. Display shipping information clearly to establish trust between your business and its customers. Hiding such information will lead to an abandoned shopping cart. If shipping costs are more expensive than the product itself, customers are unlikely to make the purchase. Offer free shipping if you can or consider offering it only when a customer reaches a certain buying amount, for example, “Free Shipping when you Spend £50 or More!” etc.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

 

 

ecommerce web design and seo belfast northern ireland

10 Best SEO Practices for Ecommerce Websites

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Search engine optimization (SEO) is crucial for eCommerce sites to drive uphill traffic and convert customers. Reaching those precious top positions in search results is something that every eCommerce site should strive to accomplish. The average click-through rate (CTR) of websites ranked on the first page of Google search results is 71.3% with the number one position receiving the highest average CTR of 31.24%.

Your eCommerce website needs to reach high ranking positions (preferably on the first page of search results) in order to see any real changes to traffic and sales.

Here is a list of the top 10 best SEO practices for eCommerce sites.

 

1. Cleanse your Site

Identify current SEO drawbacks by carrying out an all-inclusive audit of your website. Possible SEO issues such as duplicated content, missing tags, redirects and other errors could be present within your script, CSS, images and links, which in turn can pose as a real threat to your website’s performance. Once you have cleansed your website, you can begin to implement a more tactically suitable SEO strategy.

 

2. Research Keywords

Long-tail keywords are favoured by Google algorithms. These are specifically targeted phrases that contain three or more words and are used to attract customers who are more likely to be interested in your products or services. Use this tool to attract quality traffic.

 

3. Original Product Descriptions

Avoid using manufacturers’ product descriptions and instead create unique alternatives. Duplicated content is a major concern for eCommerce sites because it ultimately lessens the value and status of your website.

 

4. Use Social Media

Add social media sharing buttons to your product pages to encourage customers to share and rave about your fantastic services. SMO (social media optimisation) influences Google rankings who look at a highly shared piece of content/web page etc. and attribute its growing popularity as being the result of a relevant and high quality website.

 

5. Optimise Page Loading Times

Boost Google rankings by optimising fast page loading times. 40% of internet users will leave your product page if it fails to load within three seconds. This is particularly true with regards to the mobile version of your eCommerce website because mobile sales are on the steady increase and when people are on the go, they are also in a rush and have no time to wait for slow loading product pages.

 

6. Interesting Metadata

Include your keywords in unique Meta titles and Meta descriptions. Your Metadata must entice your audience and encourage them to click on your website and view your products.

 

7. Easy Navigation

A complicated site structure will drive traffic away from your site. Highly ranked sites are clearly organized and presented in a way that enables visitors to easily navigate, understand and search through your site without any complications or added hassle.

 

8. Quality Product Images

Quality product images and videos are necessary to help customers get a better idea of the products that you are offering. Ensure that each picture is tagged with appropriate metadata to allow them to appear on image-based Google searches.

 

9. Search-Friendly URL’s

URL’s must be optimised for important keywords and titled appropriately to give not only customers valuable information but also to alert Google to the content of your eCommerce page and to showcase its relevancy.

 

10. Mobile Optimisation

A responsive website is crucial. 80% of internet users search online with their mobile phones before searching on their desktops. Google ranks mobile-friendly sites higher than non-responsive sites, so make sure that your eCommerce website provides a great mobile shopping experience.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

 

 

 

ecommerce Northern Ireland

E-Commerce: Expanding to a Global Market

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Steve Jobs, the CEO of Apple Inc. and Pixar Animation Studios predicted in 1996 that global eCommerce “is going to be HUGE”…and he was right.

Reeling in customers from the other side of the world can be challenging but it can also be the key towards achieving an eCommerce site that EXPLODES with success. Think about sites such as Amazon, EBay and even MAC Cosmetics. These eCommerce sites have successfully broken into the global market and have made millions as a result.

The competitive world of online sales makes up 30% of the UK’s economy, so you can imagine the mass potential that could arise if you were to expand your business internationally. Retail eCommerce sales worldwide are expected to rise to almost £2.5 trillion by 2018.

So how can your business benefit from this enormous growth in global eCommerce?

A solid platform and an effective global business strategy MUST be set in motion. Your international customers need to interact and convert with your business without any hassle or inconvenience. The purchasing process has to be as simple as it is when the consumer makes a purchase from their local online retail stores.

But how can your eCommerce site provide this if it is based on the other side of the world?

LOCALISATION.

Understanding the international market is crucial. The opportunities for success abroad are readily available, but before you dive your business into a new region, appropriate research must be conducted to access the potential demand for your services using various performance indicators. This will help you to govern the need and performance of your business within foreign regions and gauge its success.

Your eCommerce site must be localised to adhere to the specific currency and language of foreign visitors. Think about a foreign buyer stumbling across your eCommerce site. What is their frame of reference as a buyer? Well, they are probably accustomed to seeing their own language on webpages.

What else?

They will expect international delivery services. If you are a UK company expanding into the U.S market, seemingly small dialect and spelling changes such as colour (UK) and color (U.S) plays an important role. Ensure that your website takes into consideration these and other key differences between the UK and international markets and then apply your findings to your global business strategy – TAILOR the experience.

Payment methods also vary in different parts of the world. For example, Germany favours direct debit transfer whilst Spain has seen an increase with PayPal. Cater your payment options accordingly and make sure that your eCommerce provides a range of different payment routes for international customers to choose from.

The importance of currency and rounded numbers plays a keen psychological role with regards to consumers deciding to take action or turn away from a payment. For example, showing an EU visitor a product priced at €34.87 is likely to put them off making the purchase, whereas if you round off this number to €35.00 instead, you have a better chance of encouraging conversions because you have simplified the purchasing process.

Succeeding in a global market has a lot to do with efficient shipping. A special offer or Free Shipping will enable your eCommerce site to remain above the surface in this competitive foreign territory. Import and export laws vary in each country so your business must comply with these before promising a sale and your return policy for international buyers must be both clear and precise.

Global eCommerce can help you to reach a much wider audience. E-Commerce is essentially about selling products or services online instead of in person, so remember:

If you can’t sell with a smile, sell with a click.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Responsive Design Encourages E-Commerce Growth

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Over the last year there has been a growing trend edging towards a more responsive approach to the design of ecommerce websites. This is largely due to the fact that 67% of online shoppers are more likely to purchase from a site that is compatible with a range of devices including mobile and tablet. This has had a positive impact on SEO and E-Commerce as Google ranks such sites higher than those which are deemed less usable, resulting in increased conversion and sales rates for sites that have employed a responsive web design.

Responsive design generates a positive user experience as consumers will be able to browse your website at home, in the office or on the go. This efficient approach is able to keep up with the fast movement and evolution of customer demands and Google algorithms (which now prioritize responsive sites above all others).

Gaining loyal customers who will recommend your ecommerce site to other users should be one of your top priorities as the owner of an ecommerce website. Enabling a responsive design can help you to achieve a loyal customer base. According to Tech Infographics, 74% of internet users said that if a site works effectively on their mobile phone, they will be much more likely and willing to re-visit that same site again in the near future.

The three main principles of an effective responsive design includes:

  • A simplified user interface. This will help to drive visitor’s attention towards the most important factors of the site by using effective progressive disclosure.
  • Consistency in website functions, features and tools across all devices including desktop, mobile and tablet and to do so without sacrificing the screen resolution.
  • Provide device specific user interactions, allowing visitors to decide what kind of experience they wish to have whilst on your site (simplified or advanced, for example).

With 4 out of 5 smartphone users shopping online with their devices, it is evident that there is a mass potential of possible customers just waiting in the palm of your hand. 70% of mobile searches lead to online action within just one hour and the same can be said for other hand-held devices such as Kindles and Tablets. Adapting your ecommerce site to function across a range of devices will encourage sales growth and increase traffic to your website.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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The Importance of Adopting a Mobile-Friendly E-Commerce Site

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With over 100 billion global online searches carried out each month, it is no surprise that Google and other search engines such as Bing and Yahoo, have amended their algorithms to give better search results for consumers by prioritizing mobile-friendly sites. After all, the vast majority of internet users first begin their search engine explorations via their mobiles, with 80% of users choosing to access the internet using their smartphone rather than a desktop.
But what does this mean for your ecommerce site? Is it time for you to make the switch and develop an effective mobile marketing strategy?
The answer is YES.
Mobiles are an essential part of every-day life and if you cannot reach your audience via mobile, you give up those potential customers to your fierce competitors who ARE able to provide them with a pleasing mobile experience. To put it more accurately, there are currently seven billion people on this earth and 6.8 billion of them own or have access to a mobile phone.
There is vast market potential for businesses who have embraced mobile friendly sites that are both effective and responsive, but in order to take advantage of this mass potential your mobile ecommerce site must enable consumers to both engage and interact with your site.
Google ranks sites that use responsive design solutions higher than those who don’t because responsive designs provide consumers with quicker page loading times, shareable content and a single URL. To guarantee that your website performs optimally on any device, including mobile and tablet, you must implement a responsive web design solution which will drive traffic and provide the ultimate mobile-user experience.
Your mobile site must include the same usability, design, features and content that is available on the desktop version of your site. This is to ensure that both versions are parallel to each other. According to CMO Council, mobile devices will account for at least 87% of the total sales of Internet-enabled technology by 2017, which means that if you want your ecommerce site to succeed you must have it optimized for mobile to enable you to:
Keep up with your customers.
Keep up with your competitors.
Keep up with change.
Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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E-Commerce: Necessity for Businesses on the Web

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E-commerce is an essential requirement for businesses who wish to broaden their brand via the web in order to increase sales and expand their reach to a wider audience of potential consumers. E-Commerce, otherwise known as electronic commerce, is the term given to an online system that allows businesses to trade through the internet selling their services, goods or information to online customers. Today’s business world is extremely competitive which is why many businesses are benefiting from having an online presence which enables them to reach masses of potential customers from around the globe.

Encourage a ‘Take Action’ Approach

Having an e-commerce site for your company allows you to better connect with your target audience. Your website will showcase your business in the best light, allowing potential customers to understand why they not only want but need your service or product. When a customer decides to buy something, the first step that they usually take is to find it online, hence they end up viewing your website to determine whether or not they want to make a purchase. Having an e-commerce solution will influence customers to take action which will result in an increase of sales.

Expand your Business Brand

One of the most advantageous aspects of having an e-commerce site is being able to extend your reach to not only your target audience, but beyond that. Choosing Rycoweb to design your website will ensure that your brand reaches top Google rankings so that when a potential customer seeks to purchase a specific product or service via the web, your e-commerce site will be one of the first options that they will see. Developing an effective ‘social media strategy’ will also help your brand to grow. By updating your social media accounts with good content, special offer notifications and competitions, it not only raises the company’s profile but encourages traffic to your e-commerce site, resulting in an increase of sales and an expanding consumer base.

Convenient and Less Time Consuming

In today’s busy world, people no longer have the time or the patience to head out shopping after a long day in the office which is why so many customers appreciate the convenience of online shopping. Rycoweb enables businesses to better connect with their consumers because when your business has its own e-commerce website, customers are able to make a purchase with a few simple clicks.This is an extremely efficient solution because payment and sales are completed quickly whilst ensuring customers that their payment information is kept safe and secure.

Cost Effective Solution

In comparison to traditional methods of trade, e-commerce provides the ultimate cost effective solution to all of your business and sales needs. E-commerce marketing has proven to be able to achieve a higher customer to cost ratio because the cost of advertising online is evidently less expensive than marketing via a TV commercial, for example. The long-term advantages of having an e-commerce website for your business is irrefutable, sales will continue to grow as your brand expands to reach a wider audience. E-commerce is the more cost effective solution to allow for online movement between business and customer, permitting the ability to buy and sell goods and services without having to set one foot outside the door.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce – The Advantages

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Ecommerce or Electronic Commerce is the system whereby the consumer can buy or sell goods and services over the Internet and transfer payments or funds through digital media channels. It is undoubtedly one of the most coveted facets of the Internet to have developed over recent years.

Through a network of computers the operative can fulfil a transaction in a matter of minutes from the comfort and convenience of the consumer’s home. With security of payment methods having improved immeasurably in recent times and more on line transactions being conducted more speedily than ever, the customer has increased reassurance of successful outcomes. The virtual business environment that can often be intimidating and off putting has become so user friendly that online transactions are a simple process from start to finish.

Within this process people can carry out business unhindered by the constraints of distance or time. You can log onto the Internet at any convenient time – day or night – and sell or purchase anything your heart desires at the click of a mouse. A very basic working knowledge of keyboard skills and Internet Surfing experience are the basic requisite skills for enabling online shopping or selling. The direct cost-of-sale for an order executed on a website is more economical than traditional methods of paper based retail, as there is no human interaction during the online electronic purchase order process. However, for the customer who may find the virtual world of online trading too impersonal or desires to complete a transaction with the help of a human intermediary, there is normally a Telesales Service to help complete the purchase or sale. This service should be standard with any reputable professional online Ecommerce Business so to avert the possible difficulties that might confront potential customers and to provide the backup service necessary to guarantee successful customer transactions.

A benefit of electronic transactions is eliminating processing errors as well as providing faster transaction times and making the procedure more convenient for the customer.

Ecommerce is also an excellent platform for selling niche products. The customer base may be smaller but in the expansive market place of the Internet even specialist products could generate sufficient volume sales to render the business worthwhile.

Ecommerce has proved that it is the most economical way of doing business and with thoughtful effective SEO campaigns can improve their competitive standing in the market place. Climbing Google Rankings and Increasing Brand Awareness can lead to growth in sales or purchases, so the opportunities of Sustained Growth are greater than traditional marketing methods, which are costly and time consuming.

Ecommerce Businesses benefit from the reduced costs of selling online. Product prices can be checked and maintained at competitive rates without compromising profit margins.

There are many tangible advantages from the Buyer’s point of view including a reduction in the time taken to sort out purchases. Improved decision making is promoted by Ecommerce Business Sites with precise navigation to find the product required and quicker payment gateways to complete transactions and expedite the ordered goods. Unlike conventional buying, less time is wasted on resolving invoice and order mistakes. The customer also has greater opportunities for buying alternative products such is the wider availability of choice on the Internet.

There are also wider benefits to changing to an Ecommerce Business solution. Delivery times can be reduced as can labour costs and expense related to such considerations as preparation of documents and error detection and resolution. Other strategic advantages include savings on mail preparation and telephone bills, staff salaries and overtime and supervision expenses. Business processes are completed with less personnel and in reduced time frames.

With all these savings on Time, Energy and Capital, Ecommerce Enabled Businesses can thrive on suitable E Business Solutions Platforms, offering turnkey quality to Ecommerce Websites.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce – Misinformation On Creating Effective Ecommerce Websites

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There is a plethora of information on the Internet advising how to create effective ecommerce solutions. Such is the amount of advice available that the good gets lost with the bad, and bad practice is encouraged during the process of the ecommerce build.
To avoid the obvious pitfalls or disastrous decisions that might be incorporated in the development of an ecommerce solution it is necessary to remember certain points and dispel the myths.

There is a common belief that you can never provide your customers with too much information. The reality based on consumer testimonials is that simple product information is sufficient and that being overwhelmed can be a purchase turn off. Avoid ambiguity and confusion so as not paralyse potential buyers and present technical data if necessary as separate downloadable documents.

Inspiring consumer confidence in your website requires more than a security badge on your checkout pages. Security online is vital but the objective should be to convince potential buyers of the reliability of your website through effective website written content. In High Street shops cross-selling works very well but does not work effectively online. Checkout protocol online needs to be decisive, focused and fast so the least distractions there are the better. Customers who are bombarded with too many extra choices may find it off putting and may be driven to your competitors’ websites. The lesson is not to litter your checkout with cross-selling products. Another element worth remembering is that your sales success online does not depend on your web design alone. There are equally important factors that make up the full experience such as returns policies, customer services, order fulfilment and dispatch and enquiries handling. It is as important to provide good customer services online as off line especially when it may be the first human interaction in the purchase process for the customer.

The myth that launching and sustaining an ecommerce business is easy needs addressing. It takes business acumen and many other skills to grow the business so do not fall for the premise that a 16 year old can create and sustain an ebusiness.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Reducing Fraud Risk Through Secure Ecommerce

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If your business accepts credit card payments then you are susceptible to credit card fraud and computer hacking. High Street retail stores and ecommerce businesses acknowledge this danger and have taken measures to address this growing problem.
They have reset their credit card processing systems to integrate secure technologies and protocol that effectively blocks card fraudulence. Though not totally fool proof these protocols have dealt quite successfully with the threat that faced retail businesses, accepting the fact that they practically all use the credit card payment system.
Ecommerce websites are also susceptible to being compromised by fraudsters and hackers and it is imperative that they protect the business and their customers. To do this ecommerce business should ensure they are PC1 compliant with industry best practices for credit card payments. The council governing PC1 security standards are endeavouring to simplify the process of protecting customer information from fraudsters and website hackers. This will regulate PC1 data security standards on ecommerce website software solutions and ensure minimum level of security attributes in database archives on the Server and the physical premises of the Server. Non compliance with PC1 standards can nullify a company’s sanction for processing online transactions. No ecommerce website owner can afford to lose the online transactions of their business. Customer security demands that businesses adopt the appropriate initiatives to stamp out fraudulence and protect their integrity. The outlay of any fines for non compliance would be better spent on a skilled website design team in the first instance.
The problem arising from a hacked ecommerce website is that the fraudsters can validate card numbers with small purchases. Once validated the card can be used at a later date to withdraw large sums of money. These criminals can even convince merchant accounts to credit back funds to a stolen card account. The card holder in this way does not notice the changing account balance in the short term. Another fraudulent practice in ecommerce websites that have been compromised is to replace the payment data. While ecommerce business orders move towards completion criminals can divert payments to their own forged accounts instead of the merchant account. There is always a question of responsibility regarding securing ecommerce websites. Is it the website provider or the payment gateway agency who takes responsibility of credit card transactions? This issue will undoubtedly be resolved in the future with tighter security all round.
Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce Requirements

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Ecommerce website development has streamlined and smoothed many functions either individually or in an integrated fashion, that in effect has revolutionised online business.
The transfer of money over the Internet in a secure system has enabled shoppers to pay for their purchases with confidence online. The following operations also signal more professional online sales and create a shopping environment where the potential customer can complete a transaction ranging from product choice to payment online and delivery, without any glitches; automated data collection systems, electronic data exchanges; inventory management packages and supply chain management packages.

Internationally people are making transactions on the World Wide Web. Ecommerce businesses are a global phenomenon outreaching the boundaries of geographical and national limitations and open 365 days a year. The reservations you may have about Internet Trading are very often the product of a hastily and randomly created website which like any business without a business plan or marketing strategy will fail before it even begins. A strong business model is necessary to generate and sustain revenue in the ecommerce world. We only have to look at the big successes such as Ebay and Amazon to ascertain the need to have a credible business model to begin with.

It is therefore essential to consider the many facets of developing an ecommerce business. Building an effective website to sell products or services requires primarily a good business plan and then a Technically Cohesive Solution that integrates all areas of the online business model to provide the customer with a happy shopping experience. The system needs to be good enough to secure customer loyalty so they return for repeat purchases. Ensuring positive outcomes on any ecommerce website requires strong market research and effective marketing strategies, supported by a professional management and technical team. Providing complete information about products and services is paramount as is a common sharing of the information by customers, business associates, suppliers and shipping agents.

Technically the website system should be secure in every facet; it should also be reliable and stable and capable of responding speedily to new technical advances, as well as social and economic changes and innovation.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Top Tips To Ensure Maximum Performance For Your Ecommerce Solutions

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If you have done your research and can pinpoint times when your business online is most busy, then you can take corrective steps to ensure optimum performance at these pressure sales times. It may be that coming up to the holiday seasons, both Winter and Summer, your website can avail of a facelift appeal and more importantly ensure your online store works seamlessly for your customers. There are a number of elements you should check out to effect optimum sales.
As online merchants face a shopping deluge the weakest point will be emphasised. To pre-empt this situation test your ecommerce application for maximum traffic and the fastest loading times it can cope with. It is imperative to provide a bandwith that is sufficient so your online business does not depend entirely on your server. The most efficient online stores must be open 24/7 with customer service always available.

Your website design should not only provide attractive images of the products being sold but also fast downloading times. Ensure you have categories for age, interests and gender and highlight the discounts and special offers, such as free shipping. You want to entice your potential customers to not only browse but to engage, stay on your site and make a transaction. Any tweaks you make must sustain your customers interest sufficiently and provide the smooth transition from product order to payment online.

There are a variety of reasons why customers abandon the shopping cart and quit shopping midway on an ecommerce store. These can be addressed and corrected to avoid customer loss. To reduce the likelihood of this you should ensure that the processes in the purchase chain are flawless and easily navigable. Such details as shipping schedules, cut off dates, ordering deadlines, product page information, product availability and pricing should be double checked and working smoothly. The other big issue of course is the payment methods and policies that are available to the online shopper.

Taken in the round all these elements are inextricably related to your website design which ties in with your hosting process. Your shopping cart is enmeshed with your ecommerce merchant account features and it is at this point that your customer is looking for alternative payment methods other than credit card. It behoves the online entrepreneur to make sure that the payment processing method is secure and not susceptible to online fraud.

These pointers are worth bearing in mind and enacting to ensure a smooth ecommerce shopping experience for the potential customer.

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Ecommerce Getting the Best Out of Your Ecommerce Website

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To get the best out of your ecommerce web solution, “it must do as it says on the tin” – to coin a cliche. The internet world of buying and selling online is changing and developing exponentially over recent times. There is a world of difference between running an ecommerce business and making it successful. An ecommerce website that is not strategically designed and operated will experience little advantage in trading in a cyber environment.

If you are serious about operating a professional, powerful captivating and effective ecommerce website then you need a solution that has all the essential ingredients to provide the desired outcomes. There are a number of aspects that you must integrate into a successful solution to give you a return on investment.

 

Your ecommerce website design must not only appeal visually to your potential customers but must provide the navigation and layout that takes the purchaser quickly with ease from the ordering stage to the payment check out stage. It is therefore imperative that you commission the best designer possible to create this platform – you will literally get what you pay for so research this area before making any decisions and select the best at the most affordable price. It is essential that the designer is conversant with market trends so that your website can be designed according to the market standards expected by your potential customers online. Careful planning and execution of the design elements will give you the desired return on investment.

 

Another feature that is of paramount importance in giving your website that credibility and reliability that instils confidence in your customer is your choice of web hosting. It must be secure and you can research this side of your hosting very easily to acquire the best hosting provider available. Your online shop should be accessible from anywhere in the world, with integrated features such as fast internet speeds, good uptime and responsive customer supports. Only consider a web hosting package that can offer all these traits.

 

Implement an advanced shopping cart software integration that provides good product displays, dependable payment gateway solutions, reliable and fast admin. support with add-on benefits. These features are an essential part of an effective ecommerce solutions and must be in place to effect smooth purchase processes and transactions.

 

The other area requiring indepth attention is your website marketing. If your online store cannot be seen or found easily then business will simply pass you by. Customers have to be aware of your availability in the market and an effective marketing strategy to highlight this is ‘de rigueur’. Again choose the right ecommerce design company to integrate all this software into a lean selling machine. To disregard any essential aspect of creating an effective ecommerce website will be at your peril!

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce Defining an Ecommerce Consultant

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A consultant is normally someone who is expert in their field or speciality and becomes a professional adviser to those who require their expert or specialised skills and help. In the world of ecommerce the same applies and for those unacquainted with the technical and business know how of setting up and maintaining an ecommerce website, they are an indispensable assistance.
All too often entrepreneurs try to go it alone with ecommerce and the savings on spend they think they are making becomes a total loss due to their lack of specialist knowledge and skills surrounding the development and operation of an ecommerce website. If you recognise the need to consult someone at the development stage you will ultimately save money by avoiding costly mistakes that will certainly detract from your business’ profitability and success.

 

Experience is an essential element in creating a successful platform and choosing a credible consultant can prove a financial saving in the long term. We can quantify the advantages of using an ecommerce consultant. Their experience avoids mistakes you might have made yourself if you had gone it alone. Their knowledge can make your site successful as they have helped others before. They know what to implement to create success. They can help you navigate the stormy seas of being an internet entrepreneur and they will help you to market your ecommerce website so to drive in traffic that will provide an almost instant profit. They have the skills to ensure time saving features to make your business more efficient.

 

The money you lay out on an ecommerce consultant will make you money in the long term, so it is a positive decision to seek this help. If you desire the gold standard then a consultant of this standing will be expensive but you must give your ecommerce business the best chance possible to grow, succeed and become profitable.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce Evolution

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What began as a highly competitive ecommerce sphere has evolved into an arena where ecommerce software providers are providing the complete package for aspiring online entrepreneurs to establish Internet e businesses. They bundle their software to incorporate all the needs of the website from Home Page, Products to shopping carts and marketing services. For many entrepreneurs online there was a steep learning curve in the beginning – coming to terms with a market that knows no regional limitations.

Information availability increased exponentially for a few years and then at a much faster rate until by 2010, with increased broadband speeds and download times, deployment of second generation websites is now necessary to provide a more professional customer experience.

The online entrepreneur’s primary need remains a credible online presence that meets the demands of an increasingly educated, aware online consumer base. The ingredients of a good effective site were historically an effective design, a user friendly shopping cart, the appropriate products, a successful SEO and a cost per click marketing campaign. The service providers required to help the Internet entrepreneur make money were also profiting from their skill areas of ecommerce coding, web development and web marketing. Since its inception the Internet rose like the ‘phoenix from the ashes’ and the technology has developed at a mind boggling rate. However it has not been a successful vision for many budding ecommerce businesses, due to many factors including failure to plan properly or complete lack of vision in the first place. A lot of web mavericks have jumped on the bandwagon and impressionable entrepreneurs have in many cases opted for the cheap web application which does not “do what it says on the tin”. A lot of frustration and bewilderment has grown amongst those unsuccessful online business that took advice from ill chosen web developers who could not deliver on their promises.

With too many people doing the same thing the competition can be financially suffocating. Choices made during the crucial growing stage of a ecommerce business will be the decisive factor in their ability to jump to the next level or drown. Some investment is necessary in up to date web applications to maintain their credibility and sustain their growth. Business acumen and experience are just as important as the technical know how in creating successful online ecommerce businesses. For those ecommerce combatants who continue to survive and prosper the interest is now in the new breed of ecommerce providers who offer complete services – hosting, design, stock control software, shopping cart, product category and range management software, analytics, SEO marketing, SSL certificates at an affordable price. Again the overriding factor is finding ecommerce providers who have a proven tract record of fulfilling their promises – at the end of the day cheap is not always cheerful – you will get what you pay for.

There are a number of reputable ecommerce companies who will deliver on their promises and it behoves any aspiring online business to choose their system provider with care, having done their homework in advance. There is a bright future for ecommerce businesses who are savvy enough to make the smart choices that guarantee successful outcomes.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce (Online Sales)

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Try to quantify global sales and the statistical analysis becomes difficult if not impossible. The variables governing the results are so prone to change that daily, weekly or monthly data analysis can reveal ever changing quantities, based on the most prevalent factors and figures at any given point of time.

Ecommerce has become the lightning conductor in dictating expanding global trade. Online sales have increased exponentially over recent years and continue to outgrow all other retail and wholesale sales right across the economic spectrum. The shrewd entrepreneur has not only initiated an ecommerce website to up sell their products but has implemented a second generation ecommerce application to enhance the customer experience and improve online sales. The success of ecommerce marketing and sales is clear to all who browse the Internet and take time to look at Google or other search engine rankings.

 

Those companies who have embraced effective search engine optimisation campaigns over a period of time are reaping the rewards with high ranking places in the top pages. Consequently we find that these are the companies that outperform their competitors, in the sales arena and are continuing to grow their sales year on year. Having an awareness and appreciation of the growing trend towards ecommerce business, is the launch platform for future entrepreneurial success through ecommerce application.

 

Ecommerce has revolutionised the way in which people buy and sell products. What historically was a High Street transaction has become a purchase or sale over the Internet. With the establishment of such sales websites as E Bay and Amazon, the general public have been drawn into the intrigue of trading in a cyber environment that operates in real time and has replaced the cyber virtual world.

 

In plain terms, almost any transaction involving buying or selling goods or products is possible on the Internet and with the evolution of payment gateways, a complete service stretching from purchase to delivery is available to any customer. There are no restrictions on the types of business that can avail of ecommerce trading and while the larger ecommerce operators are the retail/wholesale conglomerates the independent trader has proven that ecommerce trading outperforms the traditional Sales methods of across the counter sales.

 

The concept opens up a world of global trade encompassing every industry, from the cottage to the multinational. Some operatives have actually abandoned the traditional High Street sales pitch for the online sales of ecommerce. This burgeoning industry not only provides the trader with video market access but provides many useful services for the business such as providing data for market research, attracting traffic for ecommerce store fronts and performing market research for online ordering and delivery systems. There are even integrated software packages to control stock levels and ordering systems.

 

Ecommerce business also introduces new media channels, such as VOIP telephone systems, video streaming, online marketing and brand awareness. These all contribute to making online business successful. Ecommerce offers the customer a one stop shop. You can browse, pick, order and pay for your purchase without leaving your armchair. It will even be delivered to your doorstep with a clearly defined returns and exchange policy to complete the transaction and reassure the potential customer. Ecommerce systems are ‘de rigueur’ the platform to increasing your sales.

 

Globalisation demands that companies wishing to outperform their competitors must embrace these latest technologies to sustain growth and survival in the commercial world.

 

Wider audiences create wider demand for your products and services and you ignore at your peril the role of ecommerce business solution providers, whose systems dictate the real success of your online ecommerce business application. Bespoke packages are the driving force behind user friendly, effective website applications. These can range from simple brochure sites to high-end database driven applications. The future of online trading in products and services is undoubtedly ecommerce.

Our multi-award winning marketeers and developers are also waiting to help with any digital marketing, adwords,  social mediaSEO or Magento ecommerce questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.

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Ecommerce – Failing to Plan is Planning to Fail

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Opening any type of business requires a business plan and failing to do a plan will most often see the demise of the business before it gets started. The same principle applies to starting an ecommerce business, where the most overlooked process is planning.

 

The success of your ecommerce business can be defined in terms of proper planning, target setting and market research. Unfortunately many online e-commerce businesses, eager to get going without any real thought or consideration fail to deliver and end up on the refuse heap. When stepping into the arena of e-commerce there are many pitfalls awaiting the uninitiated. It is often a two edged sword.

 

A beautiful website can fail as a sales tool if the business side is neglected. No matter how dynamic technically an ecommerce website is, if not designed in tandem with sound business principles, it will flounder. The risk of a virtual loss as opposed to a bricks and mortar loss may be more tolerable but no one starts a business with the premise that it will fail. If you have a niche product that is competitively priced why would it not sell? Failing to answer this question suggests that they do not have the basics of business planning. Without understanding the challenge of e-commerce business you cannot plan for the predictable let alone the unpredictable ahead.

 

To plan for an ecommerce business you must start with the end in mind. You need to set acceptable profit targets based realistically on what is possible. Establish a competitive selling price for your products. Converting visits to your site to sales depends a lot on how the customer gets to your site. If the search terms on which your site rankings are based, are closely connected to the products or services being sold, your conversion rate will likely be higher. In creating a conversion rate keep to a conservatively low number so you can work out how many visits are needed on your site to meet revenue targets. Your task is how to achieve the required number of visitors to use your products or services in order to meet your planned revenue targets. You are now planning to succeed rather than fail – you have to implement the required measures on your website to attract the requisite footfall and transactions for a profitable outcome.

 

It is also necessary to budget for an on-going search engine optimisation plan. Without an effective SEO campaign your website development spend will probably be in vain. If you build SEO into the marketing plan of your ecommerce site your online business should be profitable and predictable.

Our multi-award digital agency Belfast and winning marketeers/developers are also waiting to help with any digital marketing, adwords, web design belfastsocial mediaSEO Belfast or Magento ecommerce web design questions you may have. We also provide training for third party SEO software tools such as MOZ to ensure you can clearly monitor progress and ensure your campaign is of the highest quality.