UX Design Strategy
Creative design strategy will depict the plan for the overall design of a discrete component belonging to the user experience such as a new interaction, product, journey or service.
Your business can tackle even the most difficult and seemingly complex briefs thanks to a great design strategy. Having this can also reduce risk whilst revealing new creative opportunities that could lead your business into the future with exciting new experiences and bold moves.
Each project has its own individual goals, user groups, commercial context and technology which is why there isn’t a single strategy that works for every project. It is important to realise that all projects are unique and have their own objectives and desired outcomes. However, there are a few common components: data and research insight that opens the design space; focused thinking with help from a creative brief; a clear delivery of the outcomes that must be created for both the client and its customers and finally, a detailed plan for communications and project management.